Category: Direct Marketing

We, at iti Direct Mail, know that when you are trying to sell a home, the prominence of your listing is the key to providing you with the most leads and opportunities for sales.  That is why we have created Real Estate Direct Mail Marketing, a marketing campaign that can ensure your listing is noticed quickly, generating increased interest and increased sale potential.

How does our campaign work?

Our service provides an alternative method of advertising to the increasingly common email front.  In our experience, email notifications of real estate listings are quite often filtered by email interfaces, and when they are not delivered straight into the junk mail folder, they are often deleted without even being read.  Real Estate Direct Mail Marketing offers a strategic solution to this problem.  We design and print your letters and envelopes, specifically ensuring that they do not simply appear to be junk mail.  We turn your real estate listing into a personalized letter, ensuring that you receive the highest rate of response.

What are the benefits of using Real Estate Direct Mail Marketing?

In our experience, a personalized letter or post card that is delivered directly to the individual is more likely to be read than a generic and obviously mass-generated email.  By getting the recipient to read the real estate listing, we increase the potential for that individual to become a buyer.  The more potential buyers respond to the listing, the higher the opportunity for sale, and the greater the chances of increasing your revenue on that sale.  This is the consideration behind our Real Estate Direct Mail Marketing Program.  We aim to ensure that you and your listing receive the most exposure, providing you with the opportunity to achieve the highest revenue possible.

What features does our campaign offer?

Real Estate Direct Mail Marketing offers a less competitive and highly interactive method of generating interest in your specific listing.  Further, direct mail advertising allows you to gear your marketing campaign directly towards your specific target market, ensuring you get the best return on your campaign investment.  Real Estate Direct Mail Marketing is the most cost efficient form of media advertising, and is proven to provide measurable results.  Further, knowing where your real estate listings were promoted can provide you with important feedback regarding your target demographic, and can help you to locate and target the largest amount of prospective buyers.

Direct Mail Marketing Designing for Real Estate Agents

Real Estate Direct Mail Marketing is specifically designed to help real estate agents promote themselves along with their property listings.  Direct Mail Marketing can help you to meet and maintain contact with new and past clients, help you to create your own name and reputation in the area, and can help to ensure your listings get the most attention.

At iti Direct Mail, we believe that the key to success in the field of real estate is generated through the most strategic form of marketing.  Our Real Estate Direct Mail Marketing Campaign can help ensure that your listing gets noticed so you can achieve your selling potential.

In the last 10 years, the amount of advertising mail found in the average mailbox has increased by 87%.  The prolific growth of direct marketing has inundated mailboxes with flyers, pamphlets, postcards and letters of all kinds.  With the majority of mail now being “junk mail”, people tend to automatically discard anything that has the computer generated look of a mass mail out.  One way to differentiate your promotion is to present it on a hand addressed envelope.

As the role of automation grows more and more predominant, cursive handwriting, which might have been considered inferior to a precise standard font in the past, is now considered a novelty. When flipping through dozens of pieces of mail, it’s natural to open the hand addressed envelope first – it shows that someone took the time to write out your name and address.   In a pile of printed envelopes, flyers and pamphlets, a hand addressed envelope catches the eye and peaks the interest, making it stand out from the rest.  The average person is exposed to 300 marketing images each day, and must formulate their response in a split-second.   A personally addressed envelope gives you a powerful advantage in that crucial moment where the decision to open or throw away takes place. When you can’t afford to blend into the crowd, you can use a hand addressed envelope to differentiate your message from the rest of the pack.

Our hand addressed envelopes are perfect for those situations when you want to give a personal touch to your mail. For example, you can custom design your own handwriting and quickly generate personalized messages for wedding invitations.   After the big day you might want to reciprocate all the generosity and well wishes in a heart-felt way.  Instead of spending hours hunched over your dining room table writing out thank you card after thank you card, you could find a way to combine efficiency with thoughtfulness and design a customized message with the style and color of your choice.   It’s the thought that counts and our goal is to help you show each of your friends and loved ones how you feel about them without becoming a full time scribe.

Our mission is to offer a toolkit to create a personalized approach while still maintaining the efficiencies demanded by the business world.   The sky is the limit with plenty of hand-writing fonts, colors, and stationary to choose from.  With over a decade of experience creating and producing tailor made mail outs, we understand what it means to appeal to your customers in a way that they will notice and remember you.   Unlike most print shops, we apply our creative process to all parts of the hand addressed envelope – not just the un-changing parts. The return address and delivery address are all presented in a beautifully handwritten font of your choosing.

Contact one of our professional design experts at 866-558-6365 for more information on the opportunity to design a hand-written font that will certainly set you apart from the rest and make a lasting impression.