In the last 10 years, the amount of advertising mail found in the average mailbox has increased by 87%. The prolific growth of direct marketing has inundated mailboxes with flyers, pamphlets, postcards and letters of all kinds. With the majority of mail now being “junk mail”, people tend to automatically discard anything that has the computer generated look of a mass mail out. One way to differentiate your promotion is to present it on a hand addressed envelope.
As the role of automation grows more and more predominant, cursive handwriting, which might have been considered inferior to a precise standard font in the past, is now considered a novelty. When flipping through dozens of pieces of mail, it’s natural to open the hand addressed envelope first – it shows that someone took the time to write out your name and address. In a pile of printed envelopes, flyers and pamphlets, a hand addressed envelope catches the eye and peaks the interest, making it stand out from the rest. The average person is exposed to 300 marketing images each day, and must formulate their response in a split-second. A personally addressed envelope gives you a powerful advantage in that crucial moment where the decision to open or throw away takes place. When you can’t afford to blend into the crowd, you can use a hand addressed envelope to differentiate your message from the rest of the pack.
Our hand addressed envelopes are perfect for those situations when you want to give a personal touch to your mail. For example, you can custom design your own handwriting and quickly generate personalized messages for wedding invitations. After the big day you might want to reciprocate all the generosity and well wishes in a heart-felt way. Instead of spending hours hunched over your dining room table writing out thank you card after thank you card, you could find a way to combine efficiency with thoughtfulness and design a customized message with the style and color of your choice. It’s the thought that counts and our goal is to help you show each of your friends and loved ones how you feel about them without becoming a full time scribe.
Our mission is to offer a toolkit to create a personalized approach while still maintaining the efficiencies demanded by the business world. The sky is the limit with plenty of hand-writing fonts, colors, and stationary to choose from. With over a decade of experience creating and producing tailor made mail outs, we understand what it means to appeal to your customers in a way that they will notice and remember you. Unlike most print shops, we apply our creative process to all parts of the hand addressed envelope – not just the un-changing parts. The return address and delivery address are all presented in a beautifully handwritten font of your choosing.
Contact one of our professional design experts at 866-558-6365 for more information on the opportunity to design a hand-written font that will certainly set you apart from the rest and make a lasting impression.