21% of a company’s overall revenue is spent on marketing for small businesses. If you’re looking to spend a significant amount on your marketing budget, you might wonder how to get the most out of it.
When it comes to marketing for small businesses, no penny can be unaccounted for if you want to ensure you’re achieving the goals your brand has set out to accomplish. Read on now and discover ways to ensure you’re making the most of your small business marketing strategy.
Have a Plan
Before you dive into anything that has to do with marketing, you need to have a plan. Having a plan ahead of time will ensure you understand the tools and strategies you need to use to ensure the plan is successful.
When creating the plan, review past plans you’ve used and note the techniques that have worked and things you want to stay away from as you create this new marketing plan.
Monitor Your Metrics
Metrics were created for a reason: to help your brand monitor its results and stay on target with accomplishing the goal. The metrics you’ve chosen should be written into your plan, and you should clearly understand how often you plan to review them.
When you notice a metric that doesn’t work, you can pivot and make the needed changes before the marketing strategy has lost its impact.
Know What Competitors Are Doing
How can you ensure your marketing strategy is strong if you ignore what your competitors are doing? Part of being in business means keeping a competitive advantage over others that are campaigning for the same clientele base.
Before you begin creating your marketing plan, complete a competitive analysis.
Make the Most of Printing Services
If you thought printing services were a thing of the past, you’re wrong. However, when you want to use print for your business, ensure you take the time to find the right provider.
Don’t forget to take time to review their past work and inquire about what they can do for your business. If all goes well, you’ll find yourself reaching out for their services as a regular part of your overall marketing budget.
Choose the Right Marketing Methods
Choosing the proper marketing methods is half the battle to ensuring you do what you’ve set out to do. When you don’t select the proper techniques, you’re wasting company resources on something that isn’t going to work.
While considering the methods you’re using, again consider the goals you want to achieve. For every type of marketing, there are tools that work the best for that sector of marketing.
For example, if you want to market across social media channels, you might consider using various advertising campaigns on the platforms to spread your message. This also means diversifying the design services you use when you want to maximize your marketing budget.
Leverage SEO
68% of the experiences that consumers have will begin within a search engine. If you want to make the most of your marketing strategy budget, you’ve got to take advantage of SEO to appear in the search engine rankings with your competitors.
The best way to use SEO is to take the time to conduct your research and create a list of keywords you can use on your website and throughout your content.
Marketing for Small Business 101
When you’re looking to make the most of the budget you have when marketing for small businesses, there are several ways to do this. We recommend selecting different marketing methods to use and always keeping an eye on your competitors.
Do you need help before launching your next marketing strategy? Contact ITI Direct Mail today and start designing a plan to knock your consumer’s socks off.