You put a lot of money into that mailer. Not just money went into it; there was also the time and resources. So how can you be sure that you will get back what you paid for it? If you are convinced that most of what you send out just ends up in the trash, then you need to try something new. Send out mailers that people want to open. Send them something that catches their attention. One thing that makes people curious is a snap pack mailer. You can increase your marketing return on investment using a snap pack mailer because it’s impossible to see one without wanting to open it.
What they are
A snap pack mailer is a pressure-sealed envelope-free mailer that is perforated on three sides. The receiver has to tear off three sides of the envelope to open it. We have a snap pack printing service that creates direct mail pieces that can get you great results on your ROI.
Why do they work?
The snap pack mailer looks official, so it seems as though whatever is inside is official, important or urgent. They are often used by businesses and payroll, so they remind people of their pay checks. People think there is something valuable inside, like a check. Plus, the idea of tearing the perforations is just so tempting, especially when the envelope is just sitting there in front of you. They work because people can’t throw them away without opening. It’s against human conditioning.
They are personalized to list the recipient’s name, address and other personal facts. This is another reason why they work. Speaking directly to the individual appeals to the individual, and this brings a high response rate. We at iti Direct Mail understand how to make this work to your advantage, working with you to make the most out of the variable data that you have.
What can they be used for?
They work well with direct mail marketing, but they can also be used for corporate purposes, such as accounting reports to clients, and have other administrative uses. They look official as direct mail marketing, because they do have many official uses. They can also be used for donations requests, because they have two distinct parts, in which one can be a mail-in return form.
The snap pack mailers come in three sizes from iti Direct Mail. They can usually be found in 8.5×11 size, or 8.5×14 size, but here they come in postcard size as well, 4×6. The postcard on the bottom can be conveniently torn off and mailed back to you.
There are a lot of ways that the snap pack mailers will work to increase your ROI. They will get opened and that is the most important thing. They can work for you because they can be tailored to be exactly what you want them to be. Our staff is here to help you make sure that you get exactly the mailer that you need. Contact us today and discover what we at iti Direct Mail can do for you.