A Thing of the Present
In today’s increasingly online world, it seems that mail has become a thing of the past. On the contrary; direct mail campaigns are still one of the best ways to advertise and keep in touch with your customer base.
While email and social media platforms are no doubt effective tools for advertising your business, direct mail campaigns are typically known to be more effective in not only attracting new clients, but also increasing customer loyalty. People are inundated, even saturated, by Twitter Feeds and Facebook posts. After a while (and it usually doesn’t take that long), most people simply tune out all the virtual noise going on around them. That is, “likes” on Facebook are not an accurate indication of whether a business is succeeding or not.
When you personalize a direct mail campaign, it demonstrates to your current and future clients that you are willing to go that extra mile to keep them in the loop. And, as many studies show, people are more likely to remember a flyer or newsletter delivered to their home than they are a quick email delivered to their inbox. Plus, with personalized direct mail campaigns, there’s no chance that your letter will end up in someone’s “Spam” folder.
Low-Cost, High Impact
The majority of small to mid-size businesses simply do not have the money or time to spend on expensive printing and mailing services. As most of us know, printing costs can be exorbitant and orchestrating a mailing campaign is a laborious and time-consuming endeavor. Most businesses do not have the time to spend coordinating targeted mail campaigns.
That’s why we offer direct mail services that are not only cost-effective and efficient, but professional. We ensure that all the marketing material that is sent out on your behalf is of the highest caliber and quality, so that your personalized advertisements, flyers and newsletters never look like “Junk Mail.” With our direct mail services, you’ll be able to get the best return on your investment: not only will you save time and money, but you’ll also get great results, as your attractive and professional looking mail campaign will be sure to attract future customers and build client loyalty.
If you’re wondering how personalizing direct mail campaigns can help reach your target audience, just give us a call. We offer free one-on-one consultations for anyone interested in learning more about the benefits of direct mail campaigns and the services we offer.
Track Your Results
Believe it or not, not everyone uses the Internet. That’s right — not everyone’s on Facebook or Twitter or Instagram. While it may seem like using the Internet to advertise one’s business is the way to go, many businesses are actually missing out on a large customer base that has chosen, for one reason or another, to go offline.
If you’re not yet sure who your targeted audience is, direct mail campaigns are actually a great way to find out, as you are able to track responses by using codes that allow you to compare different approaches and different target markets. Personalized direct mail campaigns will help you reach your target audience, as they provide a much more accurate reflection of how your business is being received by the public, and which market or demographic you want to gear your business towards.