1. Awareness
Getting information directly into the hands of the consumer is better and more effective than say, sending an email. With spam filters there is no guarantee the consumer will ever see your email and if it isn’t filtered out, it will likely be deleted before they read it. With postcards, consumers are drawn to the vintage form of communication and won’t be able to help but peruse it, even if only for a moment.
2. Cost Effective
Postcards are less expensive to mail than brochures, and although email is free, when you weigh the scale of target audience reach between mail and email, mail will win hands down.
3. Format is Key
A postcard does not need an envelope, so there is no chance of it being discarded unopened before the consumer even gets to see your message.
4. Wow the crowd
A postcard provides ample opportunity to captivate potential consumers with an eye-catching design and critical message. The minimalist format means that no matter what, people are going to see your brand, image, or message – this makes postcards a fabulous choice if you want to catch consumer’s attention.
5. Options galore
You have several different sizing options and choosing an irregular size, namely one that is larger than average, will make it stand out more and set it apart from other typical postcards.
6. Easy to organize
With postage being so affordable for regular mail, it’s easy to apply the same postage across the board to each postcard. For advertising, this is a huge plus because it streamlines the marketing process.
7. The paper
You can choose from several different types of paper thickness. Depending on the feel you are going for, you can stick with the traditional feel of a postcard or bump it up to something that feels sturdier.
8. Choose a finish
Make it shine. Adding a glossy finishing coat to the postcard will help it catch some light and some attention. While matte may be all the rage in many instances, for postcards a glossy finish helps to set this piece of mail apart from everything else a consumer may receive. You don’t want your postcard blending in with the bills, right?
9. Be colorful or classic
Whether you have a colorful design plan or want a classic black and white look, a custom postcard can achieve exactly the feeling you are going for.
10. Familiarity
Postcards are classic and familiar. They remind people of good times, vacations and loved ones. What better note to strike with your advertisement than stirring feelings of nostalgia?
11. Easy to update
This format of advertising is quick and easy to update. Whether your business address changes, or the services you offer, or even your logo, you can update your postcards effortlessly to accommodate any changes your product or business undergoes.
12. It’s easy
Postcards truly are an easy and effective means to market your business or product. They are direct but simple, eye catching and cost-effective. If you are looking to make an impact, consider marketing your business with postcards and us here at iti Direct Mail.