Looking for a great new way to market your business that lets you reach out directly to your customers or prospective customers and make them more aware of your products or services? Why not give direct mail postcards a try?
You might ask why you would use postcard marketing for your business instead of the many other marketing techniques out there. Well, there are many benefits to sending direct mail postcards to your clients that you might not think of initially and it can be a way to effectively target your market.
Short and sweet
Messages on postcards are generally short and to the point, which means people don’t have to take too much of their precious time to read it, which increases the chances that your message will be delivered and remembered down the road if your client doesn’t currently need what you are offering.
Build connections
Postcards are the type of thing people often receive from friends far away and thus they come with the impression of a personalized note from somebody who cares about them and is thinking about them. Sending a postcard helps you build a personal relationship with your clients and makes your business seem friendlier. This effect is increased if you are able to target your customers with personalized messages.
Build your brand
Postcards are highly visual, offering plenty of room for logos, images, QR codes and other branding opportunities for your business. You can use your postcards to send people to your website, social media or generally make them aware of your businesses presence and expertise in the area of products or services that you offer. Over time, your customers will start to see you as an authority in your field and will come to trust your brand.
Save money
Direct mail marketing with postcards is a low-cost marketing option that can yield great results, which can be fairly easily measured simply by including a call to action in your postcard message. You can try different messages, measure the results and apply them to future marketing efforts.
Diversify
By sending out postcards on a regular basis, you can change up your message between directing people to your website or social media, offering discounts, gifts or other incentives; inviting them to an event or promoting an article about your business.
If you’re convinced that postcards are the marketing solution for you, you will need a great company to print and distribute them for you. Look no further than iti Direct Mail for all your postcard marketing needs. You’ll get premium thick paper, lots of size options, coating choices and downloadable templates – along with the option for uploading custom designs, with fast printing and shipping.
You can also have the option to have your postcards shipped directly to your customers, saving you time and energy that you can put back into your business operations, improving your business productivity and increasing your chances of success.