Month: June 2015

Make an Impression through Newsletter Printing Ideas

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A Subtle Strategy

 

Newsletter printing is a subtle and effective way to keep your customers and associates “in the loop”, while at the same time, marketing your company or organization. Newsletters do not overtly advertise or function as a “sales pitch”, but instead rely on company news, upcoming events, and points of interest. Newsletters are a great way to promote your business in a tactful and tasteful way. Make an impression through the use of newsletter printing ideas today!

 

Tell, Don’t Show

 

Part of the reason why newsletters are an effective way to make an impression on Newsletter printingcustomers and future leads is that they are informational. So how can you make an impression through newsletter printing? Use your newsletter as a place to keep your customers informed about the current events and current issues of your business, organization, or industry.

 

Follow Up

 

Follow-up newsletters are a great way to get your customers interested in your business or organization. They’re also a great way to let your customers know that you care about keeping them informed and up-to-date. This helps build brand awareness, which builds brand loyalty. Make an impression through newsletter printing and build a loyal customer base all at the same time!

 

Be Professional. Hire a Professional

 

Make sure that your newsletter is presented in a professional format. Nothing turns people off more than a company or organization with a poorly designed and poorly written newsletter. To make sure that your newsletter is free of typos and sloppy grammar mistakes, illegible fonts, and blurry photos, it’s important to hire writing, editing, and design professionals. This is a critically important step to take in making an impression through newsletter printing. The value of newsletters is often overlooked by even small businesses but a good business owner knows when it’s time to hire a direct marketing professional.

 

Personalize

 

The best way to make an impression through newsletter printing is to go that extra mile, and show your clients and associates that your company or organization cares about adding that personal touch. In other words, newsletter printing is an effective way to not only communicate with your customers or clients, but to connect with them. While having a company Facebook page or Twitter feed can be part of your organization’s marketing strategy, it shouldn’t be the only part; social media can be effective, but it can also be impersonal and easy to dismiss.

 

Do It Differently

 

Sending out a beautifully written and professionally rendered document, however, is not only a great way to show your clients you care about communicating with them directly – and not just through a Facebook post or Tweet – but it is also a way to demonstrate that your company is not afraid to do it a little differently. Social media marketing has become the “it” way to market, but not every client or customer follows that link or “likes” that post. Do it differently and stand out with a newsletter. Why not make an impression by using some great newsletter printing ideas like these?

7 Tips to Increase Direct Mail Response and Conversion

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No matter what size or type of business you run—whether you offer products, services, or anything in between—it can only be as strong as your client base.  That is, after all, why advertising came into play in the first place.  While you may think that advertising is just advertising, you have to remember that there are a lot of businesses out there that are playing the same game to get your potential customer’s attention.  Even if those businesses aren’t in your industry, they can still manifest as competition when your clients aren’t noticing your promotions because of the other promotions they are constantly being bombarded with.  Even personalized direct mail promotions can be overwhelming when too many come at once.

 

How can you prevent your promotions from going unnoticed?  Make them stand out above the rest!

 

Here are seven tips you can follow to make sure your business’s promotional marketing stands out above all of your competition.

 

1) Don’t print it yourself

 

direct mailYou can make a larger impact while investing less time, money, and stress if you go through a direct mail and marketing service like ours here at iti Direct Mail.  You can design low cost postcards, brochures, and flyers—you name it, we can print it—that will look professional enough to stand out in any stack of mail.

 

2) Personalization is key

 

Don’t just go generic.  The way to make an impact with your future client is to reach him or her on a personal level.  Try personalizing your letters and postcards so they really catch your future client’s eye.

 

3) Use color

 

You could print your promotions out in black and white, but it would be much more eye-catching if you printed them out in color!  Don’t want to use colored ink?  That’s fine, even printing in black and white on colored paper can make an eye-catching impression.

 

4) Size matters

 

This may seem odd, but think about the average stack of mail or flyers.  A lot of the promotions and marketing printouts are the same size, which makes it a lot easier for your promotion to be missed when your potential client is sifting through a stack of mail.  One way to make sure your business doesn’t get overlooked is to send out a different-sized mail piece.  If it stands out of the stack due to its size or shape, then it’s a lot more likely to get looked at.

 

5) Change your font

 

Using a hand-written or more abstract font may not seem like a lot, but it can convey the idea that what’s written isn’t anywhere near as boring or redundant as it is fun and exciting.  Make your business stand out by making your mail-out as fun and unique as you are.

 

6) Use a different type of paper

 

The weight and texture of the paper you print your mail-piece on can make a difference, too.  Using photo paper or even printing out a custom postcard can make an impact simply because it looks and feels different than the rest.  Plus, adding a little extravagance to your mail-out sends the message that this client is actually important to you—not just one in a number of other potential clients.

 

7) Make sure your envelope looks as good as your letter

 

If you want your letter to be read, you need to get your future client to notice it.  If your envelope looks like junk mail, it isn’t even going to be opened.  However, if your envelope looks personalized and a bit more interesting, it’s very likely the customer will open and read your letter.

 

The key to converting customers to your business is in getting them to notice your business.  Direct mail marketing can make that happen, but you need to make sure your mail-outs stand out from the competition.  Getting your potential clients to read your promotion is the best way to ensure they become your clients.

5 Top Tips for Nonprofit Direct Mail Success

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1: Know Your Goal

 

The first tip of the top five tips for nonprofit direct mail success is to ask yourself: what isnonprofit direct mail the goal of your nonprofit direct mail campaign? How much money do you want to fundraise? How many donors do you want to attract? Knowing your specific goals will help you decide which format is best for your campaign. Personal letters, for example, are a great way to keep your current donors feeling directly involved in your non-profit’s success, but they won’t necessarily attract prospective donors. So before you send out anything, make sure that you clearly define your goals.

 

2: Do Your Research

 

The second tip for nonprofit direct mail success is to do your research. Direct mail is one of the most effective ways to attract prospective donors or keep current donors up to date about new fundraisers and campaign opportunities. E-mails are too impersonal and too easy to “delete”. But before you invest money in a direct mail campaign, make sure you do your research first. Creating a successful direct mail campaign is so much more than just sending a letter; it involves planning all the aspects of the design, print, production and mailing of the operation.

 

3: You Get What You Pay For

 

Part of creating a successful direct mail campaign is to strike a balance in the design and production of your materials between “flashy” and “shoddy.” Many places will offer quantity over quality and print off high quantities of cheap and unprofessional looking materials. This might save you some pennies in your pocket, but it won’t be bringing any dollars in to your nonprofit. On the other hand, don’t go overboard and spend a pile of money on flashy, top-of-the-line advertising , you’ll end up detracting donors, as they’ll wonder (rightly so!) how much money your nonprofit really needs (or worse, where you’re spending it).  Tip 3 for nonprofit direct mail success is to economize, but don’t go cheap or too expensive.

 

4: Don’t Look Like Junk

 

Simply put, if your advertising material looks like junk mail then it is going straight into the garbage (or recycling!). That’s why the fourth tip for nonprofit direct mail success is to work with professionals who can help you design a direct mail campaign that will get people’s attention, but won’t end up in the trash.

 

5: (Don’t) Shop Around

 

The easiest and most economical way to execute your non-profit’s direct mail marketing campaign is to use a “one stop shop”. Hiring multiple organizations for multiple jobs will only confuse and complicate matters, and will end up costing you more time and money in the long run. That’s why the final tip for nonprofit direct mail success is to trust your marketing with a direct mailing service provider that specializes in quality and makes sure that every aspect of your campaign is taken care of from the first to the last step.