Check Out These Direct Mail Ideas

Have you been toying with the idea of doing a direct mail marketing campaign?

Have you been wondering if this kind of campaign is dead?

The answer is a resounding no!

According to research done by the Direct Marketing Association, direct mail has a 4.4 percent response rate as opposed to email which has an opening rate of only 0.12 percent. The difference in response rate is remarkable and it proves that direct mail marketing is far from dead.

These statistics should get you excited about starting your direct mail marketing campaign. Use this guide to gain some direct mail ideas that will help you create awesome campaigns.

 

1. Find Your Audience

If you don’t have the right audience then your campaign will not work. The first thing you need to do is make sure you have a good direct mail list.

You may be wondering how you can get a good list, especially if you have a startup company. One of the best ways to do this is to form partnerships with other businesses that may have products that compliment but do not compete with yours. Partner with them to use their mailing lists but be prepared to make some kind of deal with them.

Another way of quickly getting a list is to purchase one. Purchasing a list is one of those direct mail marketing ideas that is often frowned upon.

However, you should bear in mind that there are pros and cons to everything. If you get a list from a reputable company and avoid spammy looking pitches you will have a chance to gain customers.

 

2. Direct Mail Ideas to Get You Noticed

This isn’t the time to be shy. Make it clear to your potential customers in your mailing exactly why your product or service is right for them. Whether you are sending out promotional brochures, flyers or postcards for your marketing campaign you want to make it clear to the recipients just how they can make contact with you.

Tell them to visit your website or give you a call. In the world of marketing, this type of action is commonly called a CTA. The term CTA is an acronym for “Call To Action”. Getting your call to action right is essential for making your direct mail marketing campaign a success.

 

3. Weigh Your Words

People have become so spam conscious that it is easy for them to spot gimmicky promotions and then tune out. This means there are certain things you should avoid because they normally set off a spam alert when your potential consumers see them.

Avoid boosting your product and company in ways that seem too good to be true. Promote but do not exaggerate. Keep it simple and honest and you will have a better chance of generating leads.

 

Final Thoughts

Direct marketing still works and it is up to you to put your direct mail ideas together in a way that will help to grow your business. Take a look at the market you will be targeting and use the right print materials to grab their attention.

If you would like the best printed materials for your direct marketing campaign then contact us. We can help you source the materials you need to have a successful direct marketing campaign.

Sending out Direct Mail Pieces can be Very Effective

Do you think that sending direct mail pieces to clients and other businesses is a thing of the past?

It’s time to think again.

We know mail might be thought of by some as “old-fashioned,” but in today’s world, it’s an incredibly effective way to strengthen your brand recognition and make sure your customers know what you have to offer them.

Don’t believe us?

Then let these incredible statistics about the power of direct mail marketing convince you.

 

1. Direct Mail is More Effective than Email

Did you know that, while only about 20-30% of branded emails are opened, your target market will open anywhere between 80-90% of the direct mail pieces that you send to them?

After all, it’s easy to delete an email that’s impersonal, has an uninteresting subject line, and that looks an awful lot like spam.

However, especially if you’re able to create a mailing that’s addressed to someone other than just “Current Resident” and doesn’t look like junk mail, we know your prospects will be eager to tear it open.

They can also put the mailing on a bulletin board or on their fridge. This way, even if they don’t buy on the offer, they’ll still see a physical reminder of your company every day.

 

2. It’s Seriously Cost-Effective

The average cost of direct mail advertising is a little over $160 per person.

This might sound like a lot — until you learn that direct mailings usually result in returns of a shockingly high 1300%.

Talk about a cost-effective advertising plan! No more wasting your profits on email campaigns or costly video ads.

Instead, focus on taking advantage of the amazing opportunities offered by direct mailings.

 

3. It Improves Consumer Trust

It’s no secret that, especially in this era of online and digital marketing, it can sometimes be tough for consumers to feel like they can really trust a brand.

In addition to being impersonal, it can also be tough to know who is actually behind a screen writing a glowing review about a product or service.

But statistics show that customers feel much more positive about the transparency and trustworthiness of companies that decide to send out direct mailings.

In fact, according to a recent study, about 70% of shoppers say they feel that mailings are a more personal advertising option than digital marketing.

Additionally, that same study showed that over half of consumers think that direct mail marketing — and print advertising in general — is an indication of the trustworthiness of a brand.

 

Need Professional Help Sending Direct Mail Pieces?

We hope that this post has helped you to understand that direct mail marketing is hardly as dead as many advertisers might think.

In fact, it’s currently experiencing a serious resurgence.

Do you need professional help sending out direct mail pieces to your prospects, vendors, and current clients?

Whether you need assistance with B2B direct mail, or just want to understand the best direct mail pieces to send to different market segments, we’re here to help.

Spend some time on our website to learn more about our products and services, and reach out to us when you’re ready to get started.