Check Out These Direct Mail Ideas
Have you been toying with the idea of doing a direct mail marketing campaign?
Have you been wondering if this kind of campaign is dead?
The answer is a resounding no!
According to research done by the Direct Marketing Association, direct mail has a 4.4 percent response rate as opposed to email which has an opening rate of only 0.12 percent. The difference in response rate is remarkable and it proves that direct mail marketing is far from dead.
These statistics should get you excited about starting your direct mail marketing campaign. Use this guide to gain some direct mail ideas that will help you create awesome campaigns.
- Find Your Audience
If you don’t have the right audience then your campaign will not work. The first thing you need to do is make sure you have a good direct mail list.
You may be wondering how you can get a good list, especially if you have a startup company. One of the best ways to do this is to form partnerships with other businesses that may have products that compliment but do not compete with yours. Partner with them to use their mailing lists but be prepared to make some kind of deal with them.
Another way of quickly getting a list is to purchase one. Purchasing a list is one of those direct mail marketing ideas that is often frowned upon.
However, you should bear in mind that there are pros and cons to everything. If you get a list from a reputable company and avoid spammy looking pitches you will have a chance to gain customers.
- Direct Mail Ideas to Get You Noticed
This isn’t the time to be shy. Make it clear to your potential customers in your mailing exactly why your product or service is right for them. Whether you are sending out promotional brochures, flyers or postcards for your marketing campaign you want to make it clear to the recipients just how they can make contact with you.
Tell them to visit your website or give you a call. In the world of marketing, this type of action is commonly called a CTA. The term CTA is an acronym for “Call To Action”. Getting your call to action right is essential for making your direct mail marketing campaign a success.
- Weigh Your Words
People have become so spam conscious that it is easy for them to spot gimmicky promotions and then tune out. This means there are certain things you should avoid because they normally set off a spam alert when your potential consumers see them.
Avoid boosting your product and company in ways that seem too good to be true. Promote but do not exaggerate. Keep it simple and honest and you will have a better chance of generating leads.
Final Thoughts
Direct marketing still works and it is up to you to put your direct mail ideas together in a way that will help to grow your business. Take a look at the market you will be targeting and use the right print materials to grab their attention.
If you would like the best printed materials for your direct marketing campaign then contact us. We can help you source the materials you need to have a successful direct marketing campaign.