Here at iti Direct Mail, we know how challenging it can be to get your business’s products and services noticed. With the surplus of online advertising infiltrating inboxes, more than ever advertising attempts are being disregarded or are simply going unnoticed. Our letter printing services are specifically engineered to help you come up with creative new ways to spread word of your business’s unique products and services. For instance, have you considered sending a postcard?
Consider the huge range of potential clients you could reach with an act as simple as sending a postcard. As an advertising form, it is eye-catching, unique, and personal enough to grab your client’s attention before it is discarded as junk mail. Here at ITI Direct Mail, our experienced staff can help you come up with and develop striking and effective advertising strategies using our custom postcard printing services.
What are the benefits of using postcards to reach potential clientele?
Most people react positively to an informative and an interesting postcard in the mail. There is something intrinsically special about receiving a small piece of an entirely different part of the world. Postcards are more than objects, they are symbols, a touching indication that you are being thought of from within a whole new adventure. This is the message you can send your clients.
How do custom postcards help you get noticed?
Our custom postcard printing services provide you and your business with a uniquely effective method of telling your potential clients about your specific products and services. Unlike mailing letters and brochures, or even sending emails, postcards are open pieces of mail, which means they are much more likely to be noticed before they are discarded as junk mail. This is a crucial first impression for attracting potential clients to your business. Further, a strong and compelling design can be eye-catching, grabbing the interest and curiosity of your clients within that crucial first glance. Further, postcard mailing is generally less expensive than printing and mailing letters, and with a more promising turnaround, provides a much more efficient business expense.
What are the 3 key strategies to utilizing custom postcard printing effectively?
When creating your custom postcards, keep in mind that there are key strategies to ensuring your postcard gets noticed:
1) Size: using larger card sizes generally ensures a better response. Larger card sizes can ensure your postcard does not get lost in any stack of mail, and using a larger, thicker card will make your custom postcard that much more noticeable.
2) Design: a creative and attractive design is the key to constructing the most eye-catching and unavoidable experience for your clients. To create a truly attention-grabbing experience, combine your bold and striking design with our third strategy;
3) Color: As discussed earlier, the first impression of your postcard is the most important. Using rich, bright colors with high gloss UV coating will make your custom postcard stand out, grabbing your client’s attention and curiosity during that crucial first glance.
For more tips on how to make your business stand out, or to find out more about our custom postcard printing, check out our printing and design services today.
Photo credit: kygp / Foter / CC BY-NC-ND