Direct Mail Marketing
Direct Mail is the original direct marketing strategy. Preceding every other direct marketing tactic in the book, it remains to be a highly effective way of generating positive consumer response to this day. Struggling with marketing for your company? Here are 4 signs your company needs direct mailing service.
Reason 1: You Realized that You Still Love Getting Mail
It may seem silly, but it’s true. Simply put, people like getting mail – especially special offers and coupons. Even in this digital, online world we live in. There is nothing quite like opening your mail box and finding that there is something more than just bills. As an added bonus, the lower average mail volume in the recent years has also translated into less competition and higher visibility.
Reason 2: Your Company’s Online and Email Marketing Isn’t Working as Well as You Hoped
The reality is that anti-ad and anti-online spam software is a growing industry. People are paying real money for anti-ad software just so they don`t have to look at the online ads that your company paid to put there. The bottom line is people do not like spam clogging up their email accounts and advertisements bombarding them on social media sites.
The jury is still out on whether or not some online marketing strategies constitute as a form of direct marketing. However, not all direct mail marketing strategies are created equal and one thing is for certain: it is much more direct to receive a piece of mail to your doorstep or mailbox than it is to have it spam-filtered through your email’s inbox.
Reason 3: You Have Identified your Specific Consumer Audience
One of the greatest advantages of direct mailing services is its ability to target specific consumer markets. Mailing lists are perhaps somewhat less common than in the 1980s and 1990s but are absolutely still available. Acquiring and purchasing a mailing list is still a great and effective way to help you utilize your marketing dollars most efficiently.
Mailing lists are useful because they help you to reach a more targeted (and receptive) consumer demographic. Some of the information that may be discernible by a mailing list is: age, homeowner status, length of residence, gender, marital status and purchasing habits. Most importantly, a mailing list can usually help you to determine estimated home income and a net worth model which is an extremely valuable indicator for marketing sales.
Reason 4: You Want to See Results
Direct mail is unique when compared to many other marketing tactics as it results in measurable performance returns, therefore it is easy to see the tangible return you are able to gain from your marketing dollars. Unlike email marketing, consumers directly interact with your printed marketing materials, helping you to build brand visibility and creating a longer lasting effect.
Choosing Direct Marketing for Your Business
Staying competitive with your marketing strategy can often times be a struggle. At iti Direct Mail, we are a dedicated marketing company that specializes in providing the highest quality of printed marketing materials. For almost 20 years we have endeavored to provide our customers with outstanding direct mailing marketing solutions.
Regardless of our 21st century lives, sometimes old school methods remain to be the most effective. Even today, it is hard to contend with the power of the printed word.