For years, sending marketing postcards has been a go-to for many companies. Mainly because postcards leave a positive impression on the consumers that receive them while also helping companies to see an increase in their sales.

Are you looking for some fresh marketing postcard ideas that will help you continue to increase sales while nurturing the relationships with consumers you’ve worked so hard to build?

We recommend you consider a few ideas as a local business looking to continue using a strong mail marketing strategy.

 

Benefits of Marketing Postcards

Before we get into the top ideas, you should know some of the benefits you stand to gain from these postcard marketing ideas. Postcards are affordable options that cost much less than other marketing methods your company may use.

Another common benefit is that postcards can be tracked after being sent. If you use QR codes, you can determine how many sales were a direct result of the postcard.

Lastly, postcards allow you to target a specific consumer while delivering a message that is simple to convey and understand.

 

Marketing Postcard Ideas

The benefits are many, but it is understandable you might be wondering how to make marketing postcards work as a large part of your marketing strategy.

Now that you have some insight into the benefits of postcard marketing, here are some ideas you’re sure to want to use.

 

1. Personalize Them

People that receive your postcards want to know that it was sent only to them. The best way to do this is to personalize them by putting the customer’s name on them before they’re sent.

Use the information you’ve gathered via your online subscription form and ensure you integrate it into the postcards before sending them out to potential customers.

 

2. Use Vivid Images

You want your postcards to catch the eye of everyone you send them to, which is why you need to select the right colors and images. Is there a specific product you want to highlight?

Are you introducing a new brand to consumers? When using images on your postcards, ensure the photos are clear and crisp.

There’s nothing worse than sending out a postcard that features blurry photos that are dull in color. When you work with a printing company, they can help you select the right color printing for your images.

 

3. Include a Strong Call to Action

After potential customers receive your postcard, how will they know what step to take next? Our next idea is to ensure you create a strong yet straightforward call to action to include in your postcards.

A strong call to action could be:

• • Visit our website
  • Scan the QR code
  • Call us today
  • Schedule a free consultation

If you want to increase the chances of the potential customer making a purchase, you might want to include a promotional coupon they can use as a discount towards their next purchase.

 

Marketing Postcards: Ideas You Need to Know

When it comes to marketing postcards, your brand’s options are endless. One idea is to use strong imagery to catch the customer’s attention you’ve sent the postcards to, and don’t skimp out on personalizing them.

Do you need help designing your marketing postcards or obtaining a marketing list? Contact Letter Printing today and let us help you increase your sales one postcard at a time.