Are you one of the 17 million small businesses opening their doors in America this year? With COVID moving work away from cities and more people buying local, 2022 is a wonderful year to start your new business.
One of the best ways to advertise to the local community is through mail-based advertising. Direct mail can help you form relationships with your target audience and help to make your presence known in the local community. Keep reading for our top 5 advertising ideas that will help your small business make a splash.
1. Coupons in a Handwritten Business Envelope
If you’re a brand-new local business serving your local area, then you want to drive new sales to your store. You need to let customers know why they should choose you rather than their current supplier. Coupons are a terrific way to do this.
If you’re a new coffee shop, for example, sending out a handwritten envelope with your business logo and address will pique their interest. Giving them a voucher for a free donut with any coffee will get them through the door.
2. Offers on a Postcard
A custom printed postcard with a special offer will grab potential customers’ attention straight away. Custom postcards are inexpensive, and the design possibilities are endless.
If you’re a service provider, like a dentist, then offering new patients a special package will make them more likely to check you out.
3. Free Samples with Every Order
If you have a range of products, a terrific way to give them maximum exposure is through free samples. For example, if you’re a local yarn store, sending small 25g samples of yarn to your customers will help grow a business faster.
Your customers will feel like they’re getting a quality item for free, and you’ll be showcasing your stock. This gives your target market a chance to try your product and will get your stock cleared faster overall.
4. Product Catalogs
Another great local business advertising method is sending out a product catalog. Designing a catalog is easy and customizable, as you can tailor it to your business style and colors.
If you’re a local butcher, for example, sending through a catalog of your regular items will allow customers to plan and order ahead. This method can boost your sales without having to buy in a lot of expensive stock beforehand.
5. Menus with an Incentive
We all know them and get them, and that’s because they’re one of the best marketing ideas that work: the takeout menu. If you’re a local restaurant, then having custom-printed menu flyers to send out to the local area is a must.
Include an incentive or exclusive offer on your flyers. Advertise free delivery if you offer it, and if you deliver to a wide area, print that on your pamphlet too. When customers know they’re getting a good deal fast, they’ll want to use your business again and again.
5 Mail-Based Advertising Ideas for Local Businesses
Mail-based marketing will make customers aware of your local business, and our advertising ideas will help you get started.
Use coupons and handwritten envelopes for the individualized touch or send out printed postcards that make a bold statement. Free samples help customers feel they’re getting good value from your business, while catalogs can help them plan ahead for what they need.
Are you ready to start your mail-based marketing campaign? Then contact us for a free custom quote today.