In an online world, it can be difficult to stand out from the crowd, people get new information so fast that most of what they see becomes nothing more than white noise. But did you know that physical marketing has more impact now than it ever has? In fact, in today’s digital landscape many people appreciate and prefer the personal touch of something that they can hold in their hand.

Custom postcards are the kind of physical marketing that people today love to see. It combines the graphic style that people are used to interacting with online, with the deep connection of receiving a postcard from a friend.

Have we got your mind buzzing with ideas for your custom postcard campaign? Keep reading to find out about custom postcard printing for your business!

 

What is so Special About Postcards

There was a time before the internet when postcards were how we heard about our friends’ most exciting moments. Just a quick note jotted on the back of an eye-catching scene from where they were on their trip, or as a quick hello when a letter would be too much. The imagery and the personal effort that went into the act of sending a postcard meant something then, and it still does.

Postcards have a kind of nostalgia about them, that is why they remain so popular today. Creating custom postcards for your business is a great way to reach customers in a personal way with the bonus of being an inexpensive marketing tool.

 

Custom Postcard Printing for Your Business

Custom postcards work best for brief messages that you want to convey to your customers. You do not have a lot of space for long-drawn-out text, but you can make a bold impression.

Some great ways to use custom postcards are:

• • Promote a sale
  • Company news
  • New product lines
  • Invitations to events
  • Reminders
  • Thank you cards
  • Company introductions
  • Discount promotions

The ability to create a bright graphical statement makes them ideal for grabbing attention, so be artistic with your design.

 

Designing a Postcard

A well-designed postcard will be both visually pleasing and get your point across clearly. The best place to begin is to consider exactly what it is you are trying to convey to your potential customers.

Once you know what it is that you want to say to your customers, you need to think about who your ideal customer is and try to appeal directly to them with your postcard designs. Use colors and wording that your target market will relate to.

There are several different postcard options available, and they each have slightly different postal rates. If you are using a direct mail service for your postcards, they will help you decide which is the best size for your budget.

 

Postcards Printing Options

Once you have your design all set, you are ready to print and mail your cards to your customers. The printing options available for custom postcards will depend on your design. Often a glossy finish will compliment your artwork and has the added benefit of protecting your card from moisture during mailing.

 

Mailing Custom Postcards

There are several different options available for mailing your cards to clients and customers. If you have a specific client base that you want your cards sent out to and you are using a direct mail postcard service, you just provide your list, and they take care of the printing and mailing for you.

Another great option available if you’re using a direct mail provider is to choose to have your cards sent out to everyone in a specific postal area. Talk to your custom postcard printing service about what options they provide.

 

Are Custom Postcards Right for Your Business

I am sure by now that you are dreaming up all the possible uses of custom postcard printing for your business. Postcards are a versatile and inexpensive way to reach new and existing customers in a memorable and personal way.

Are you ready to find out more about getting custom postcards for your business? Contact us today to discuss your project and get a quote!