Did you know that more than 65% of consumers find direct mail marketing more personal than digital marketing?

In the digital age, marketing tactics such as mass email campaigns are commonplace. Beyond email campaigns, companies in every industry have created social media accounts.

While digital marketing efforts have helped companies better reach consumers, there are key benefits to a more old-fashioned approach.

Continue to read to learn more about direct mail marketing and its advantages.

 

Consumers Spend Time Going Through Their Mail

This is great news for companies! Studies have shown that most people read all their mail or at least skim through it. Therefore, this presents an important opportunity.

Companies can encourage consumers to learn more about their products and services. If they can hook a consumer in, this can lead to a potential sale. The challenge, however, is that the average human attention span is just over eight seconds.

Therefore, direct mail campaigns should be creative, thoughtful, and interactive. The mail you send to consumers or potential consumers should be informative and entertaining.

The amount of time a consumer spends reading your mail is dependent on how enticing it is.

 

Direct Mail Is a Personal Experience

As highlighted above, most consumers find direct mail to be more personal than an email or other digital efforts. This should come as no surprise.

Not only is direct mail a physical item but it can be customized based on the consumer. What is more personal than a consumer receiving a letter from a company with details specific to him or her? Therefore, direct mail marketing should be a key part of a company’s marketing strategy.

Direct mail shows that companies care and want to form a relationship with consumers. They want to engage consumers and educate them about their products and services in a tailored way.

 

Direct Mail Provides a Sense of Comfortability

Direct mail has been around for decades and is a safe form of marketing. People have grown accustomed to it.

Understandably, digital marketing can be scary for some. Consumers may be frightened that if they click a specific link that it will cause a virus.

Companies can take advantage of this sense of comfortability and use the opportunity to build rapport with potential consumers. Marketing efforts that keep the customer’s best interest in mind create meaningful relationships.

 

Direct Mail Marketing With iti Direct Mail

As highlighted above, there are many benefits of direct mail marketing. Not only can you better earn the attention of potential customers, but you can begin to form a lasting relationship with them.

Creating exceptional copy and graphics is core to the direct mail experience. Equally as important is printing quality. There are a variety of direct mail options to select from including letters, brochures, and postcards.

Customers deserve a professional and aesthetically appealing experience. You only have so much time to grasp their attention, impress them at once!

To learn more about iti Direct Mail and our direct mail marketing services, please contact us today.