It is no secret that your company needs to make use of proper branding to be as successful as possible. In fact, a brand name alone can be a significant factor in a buyer’s purchase decision. So, you will need to take extra care when it comes to choosing your company’s name and logo design. Not everyone knows how to go about it, though.

Not sure where to start? Do not worry, we have got you covered. Let’s take a look at everything you need to know about how to choose a company name and logo.

 

1. It Should Be Easy for Your Audience to Understand

Above all else, the name and logo your company uses should not require a ton of thinking from your audience for them to understand it. Unfortunately, many entrepreneurs tend to overcomplicate both attributes when designing them.

Instead, keep your name short and simple. The brand name ‘Nike,’ for example, is a single 
word that refers to the Greek goddess of victory, which causally relates to their slogan ‘Just Do It.’ Their renowned swoosh logo is just as simple in design.

You should also take into consideration how your logo will look when printed on a business card.

2. Check for Trademarks

The last thing you want is to decide on a logo design and brand name and then find out that another company has that intellectual property trademarked. If you have already moved forward with your company, you could easily encounter significant complications.

For example, you may be ordered by a judge to destroy all branded material that infringed on the other party’s trademark.

3. Ask Friends/Family

One of the best ways to determine whether your name and logo are sufficient is to ask friends and family what they think. Although there is always the possibility that you get a handful of sugarcoated answers, asking for objective feedback will give you insight into whether you are on the right track.

So, do not hesitate to use people you know as an index of how well-developed these aspects are.

4. Come up With as Many Ideas as Possible

It should come as no surprise that only focusing on a small number of ideas can lead to a ton of headaches and roadblocks. Instead, have a brainstorming session where you come up with as many ideas as possible, no matter how you may initially feel about them.

From here, you can fine-tune some of the better concepts that you have until they match the criteria that you are trying to meet.

Understanding How to Choose a Company Name and Logo Can Seem Difficult

But it does not have to be.

With the above information about how to choose a company name and logo in mind, you will be well on your way toward making the decisions that are best for your company’s future.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.