Did you know that 73 percent of American consumers prefer receiving direct mail because they can read it whenever they want? Do not send another annoying email, send a postcard instead! It is time to change up your marketing and get more people to use your products and services. Read on to learn about five benefits of marketing with postcards.
1. High Conversions
People check their mailboxes daily and usually search through it right away. On average, Americans get 605 emails and only 16 pieces of mail every week. Unlike email, marketing with postcards gets you straight to the source instead of getting stuck in a spam box.
Use this major opportunity to your advantage. Do you have an upcoming event or sale? Utilize direct marketing with postcards to mention it.
One of the best marketing with postcards tips is to try to get a response from the customer. You often want to drive them to your website. This way you can communicate your message in other ways too.
2. Flexible
Direct mail is a flexible option because it can do a lot of things. Whether you want to invite customers to use something or gift them with a coupon, there are many advantages of marketing with postcards.
Marketing your business with postcards is especially important for newer companies who want to drive customers to use their products or services. You can make money with postcard marketing because you will be able to generate revenue fast.
3. Efficient
Marketing with postcards is easily measurable which makes it efficient and effective. Your company can record the number of postcards sent out and use codes to record the responses. You will be able to measure statistics to see if you need to change your approach or audience.
Direct marketing with postcards lets you target your audience easily. It is so personalized that you can target by geographic, demographics, or a physiological group.
4. Is an Integrated Approach
One of the major advantages of marketing with postcards is that you can use it with other marketing campaigns. Because it can share a message, develop the brand, gather statistics, or generate a short-term return, it is extremely beneficial.
A marketing campaign is only successful if it can reach the target market and see results. Since postcards can physically reach the hands of your potential customers, it should be a part of your business. Even with the shift towards digital marketing, direct mail continues to be an important part.
5. Grabs Attention
Postcards are attention-grabbing if they are designed correctly. A strong postcard design will be noticed no matter what, so it is important to get it right.
With a catchy design, you must have a clear message. If the customer cannot easily understand your message, they will not want to do business with you. An appropriate design speaks to the target market by being eye-catching and having a clear, concise message.
Why You Should Be Marketing with Postcards
Marketing with postcards has a lot of advantages that your business can enjoy. Get more customers on your side by putting something directly into their hands. Watch as the revenue comes flowing in because of your well-designed postcards.
To get started on your postcards for marketing, contact us for a custom quote today.