With over $163 billion spent by the top 200 U.S. advertisers alone during 2018, there’s no question it’s a vital aspect of any successful business plan. But with constant changes in technology and social media, how can your business ever hope to stay on top of all the latest advertising trends? Some trends are more effective than others, but we’ve put together a list of some of the top 5 advertising trends you don’t want to overlook in 2020.
1. Shoppable Social Posting
Sure, social media has been used for advertising purposes since the advent of MySpace, but now many companies are implementing what is known as the “shoppable post.” Basically, social media developers are making it easier for stores and businesses to allow customers to make purchases directly through a social media post. Fewer click-throughs to a shopping cart mean more purchases made. It’s a win-win for business owners and shoppers.
2. Direct Mail Campaigns
Even with the advent of Instagram, TikTok, and the like, you may be surprised to learn that direct mail campaigns are still some of the most effective for many business models. In particular, direct mail campaigns are known for being up to 70% more memorable to potential customers who encounter them than a digital message. So, if you’re advertising a sale, offering a coupon, requesting donations, or almost anything, a quality direct mail campaign is still a successful advertising method.
3. Live Video Content
If you thought video content was one of the best types of digital content out there, it’s time to take it a step further and up your live video game. While video content is broadly used and known the be great at garnering engagement from viewers, live video can captivate your audience and keep them watching for up to 3 times longer! Just think what messaging you could get across with that much time added…
4. Interactive Ads
We’ve all seen the polls, quizzes and “What would your Viking name be?” kind of posts on social media. You may laugh them on and keep scrolling, but there’s a reason they keep popping up. They are nearly impossible to resist engaging with. Interactive social content, ads, and digital content, in general, is a great way to draw attention to your message and captivate viewers longer. Giving your target audience something to think about, interact with, or respond to increases their exposure to your brand. It’s also one of the more shareable types of content out there. This means your audience pool is far more likely to grow when you use an interactive ad campaign.
5. Live Messaging
Today’s world is all about instant gratification. That means being able to get answers to your questions about a brand or product is expected by most consumers. Because of this mentality, live messaging and chatbots are becoming more and more popular for company websites and social platforms. If you’re unable to solve problems or answer questions for customers almost immediately, they will likely move on. Live messaging is, (in most cases), a free solution to this marketing need.
Keeping Up with Advertising Trends
Some advertising trends come and go but being able to look ahead and see the direction your own target audience is headed will help you select the most effective methods for your business. If classic, effective advertising methods are what you’re looking for, browse our services and see how direct mail advertising is an asset to the growth of your business.