Isn’t it incredible that over 80 percent of direct mail gets opened while it’s only under 30 percent for ad emails? This shows the power of advertising strategies that include direct mail campaigns. Personalized postcards or flyers are much more likely to get viewed by your target audience.
It can be hard to determine a marketing plan that will best fit your product as well as your audience.
Read on for some do’s and don’ts of effective advertising.
Do Personalize Your Message
The simple act of adding a name to your direct mailings has been shown to increase response rates by as much as 135%. This shows the weight our name holds and the strength it can give to marketing strategies.
When planning out your marketing budget each year, do not overlook printing and mailing services that can be easily personalized for your target audience. This will help you maximize your advertising dollars by getting actual customers to see your ads.
Do Customize Your Design
Be sure to take the time to create a unique look for your advertising campaigns. It can feel simplest to go with pre-designed color palettes or stock logos, but it is worth the time and effort to create a branded look for your business and ads to create a distinctive look.
This can be especially true with digital marketing where it is much harder to stand out. No matter your budget, your creativity is what is most important. You do not need a million-dollar logo to stand out, you need a unique, catchy ad.
Don’t Just Follow the Crowd
When running ad campaigns year after year, it may feel easier to do what you see your competitors or others doing around you, thinking they must know what they are doing. However, it is always best to create your own advertising plan. Take the time to do some research on your target audience and get to know the strengths of your own business and products. Most importantly, know the mission of your brand. This will help you to stay focused and create future ad campaigns in alignment with your goals and mission.
Don’t Forget Effective Advertising Includes Asking Your Audience to Act
It can be easy to get caught up in the design, layout, and writing of our advertisements that we forget the ever-important call to action. No matter how wonderful your advertising ideas are, if you have not asked the customer to make the call, visit the store, or click the button, there will be no action. So, before you put your marketing pen down, be sure to craft a compelling appeal for your audience’s immediate need to act.
Are You Ready to Create an Effective Advertising Plan?
There are many components to an effective advertising strategy.
Utilizing both digital and print ads can help get you in front of the most viewers. Personalized print advertising strategies can also help your ad to be picked up and viewed by your target audience.
Contact us today if you are interested in speaking with someone about a print ad campaign.