Planning on attending a business or corporate expo soon?
Trying to find the best promotional marketing tips?
Few things can be as effective for marketing your business and gaining more customers than attending professional trade shows, corporate expos, and conferences. However, it’s crucial that you have a solid plan to cut through all the noise.
Below we’ll give you a few of our top marketing tips for making your next business or corporate expo a success.
1. Design an Eye-Catching Booth
If you’re planning to set up a booth at a conference or trade show, then your success can be greatly affected by its appearance. It’s well worth spending a bit of time and money to create an attention-grabbing display for your booth. Consider adding some great looking signage and lighting to attract attention and make sure that your booth is positioned well.
2. Always Be Networking
While designing a great booth is important, many business professionals rely only on their booth or presentation to do the talking. Don’t make this mistake. It’s crucial that you arrive at the event ready to network from the very beginning. You should be ready to talk to others whether you’re in your booth or not. It’s best to arrive early and start talking to other professionals long before they get a chance to visit your booth or watch your presentation.
3. Be Prepared with Giveaways
If you want to make waves at a business expo, then it’s essential that you have some cool giveaways or merchandise to give out. There are tons of different promotional items that you can give out to get more attention for your brand. Ideally, you should give out promotional items that people will use. On the pricier side, you may want to give out items such as promotional USB drives or phone chargers. For a cheaper option, you may also consider giving out mugs, sunglasses, or drink ware.
4. Create a Mini-Event
Creating a mini event at a business expo can also be an exceptional way to get some extra attention and market your business. You may want to consider holding a contest or raffle in which you give your product away to a few lucky people. You may also want to consider giving a demonstration of your product to get some extra attention and build some additional buzz.
5. Master the Follow-Up
If you want to have an effective time at a corporate expo or event, then it’s necessary that you follow-up. It may be helpful to keep a list of all the people that you meet at the event along with their contact information and a few notes about what you discussed. Then, after the event, you may want to send each person a direct mail piece or reach out by phone or email to thank them for stopping by your booth.
Making the Most of These Promotional Marketing Tips
If you want to make your next business event or conference an astounding success, it’s crucial that you use these promotional marketing tips. By using the above tips at your next event, you’ll be able to gain more customers, gain new business contacts, and experience additional business growth.
Looking for help with your event promotions? Contact us today to learn more about what we can do for you.