Direct mail has shown to become more effective even with the increase of digital media. This is especially true when it comes to direct mail for fundraising. Studies have shown that donors are more likely to give when they get a letter in the mail versus email. If you want to get noticed and engage your constituents, then focus on making a great direct mail campaign. Read on to find out why.
Physical Letters Feel Special
You know the feeling of getting a hand-written envelope in the mail. It feels unique, exciting, and engaging. You open it up even if you don’t know what’s inside. The same goes for direct mail for fundraising. Your recipient will not only open it up, but they also will feel special for receiving it. That is because it takes more effort to put together a package, put a stamp on it, and mail it.
Mail Seems More Important
Mail also feels more official. Most of your important documents come through the mail, from health insurance information to car registration renewal notices. When you use our design services for direct mail fundraising you can make your institution look more professional and important. Create stylish letterhead, logos, postcards, newsletters, and brochures so your audience will know you are serious.
Email Inboxes are Saturated
Every day, an average worker can receive about 121 emails with only a 3.1% click rate. A lot of your emails get lost, deleted, or simply forgotten. The competition to get your email opened is high. Then, you only have a short time to engage your audience to convey your message.
Include a Full Picture
Emails are short since people don’t have the attention span or time to read through several documents of text or even open attachments. This makes emails limited to one screen-size page with a link to send the reader to your web site. You then need to hope for a click for them to learn more or donate.
What is direct mail? It is a full picture of your organization. You can include an overview of your accomplishments, a campaign flyer, an invitation to an event, and more.
Easier to Delete than Throw Away
The best reason to use direct mailing for fundraising is that it sticks around. Emails are gone in a click of a button. Yes, mail can be thrown in the trash, but there is a high chance that it will lie around on the kitchen table for a few days first. Your donors will have time to return to the mail, giving more opportunities for you to engage with them through your mail piece.
Getting Started with Direct Mail for Fundraising
If your organization has never used direct mail for fundraising or you want to enhance your current mailing it is easy with our full-service solutions.
Contact us today to discuss your needs and get a quote for your next mailing campaign.