Many people choose postcards to display the beauty of a country they are currently visiting. This is what postcards are traditionally used for, and they show off the beauty of many aspects of our world. However, postcards can also be a great way to market your products and services. Here at iti Direct Mail, we can provide you with postcard designing and printing services to promote your next event. We offer a simple approach to direct mail marketing services, and we can save you time and money by using our exemplary printing services. We can help promote an event to existing clients, past clients, or potential clients from small to mid-size companies—and we can make it efficient, too.
How to promote
First of all, having a strong design can make all the difference in making people notice your business. It will not only grab the attention of your client, but it will also maintain it.
We recommend using large cards that are about 8.5 x 5.5, 6×9 or 6 x11 in size. Larger cards tend to get a better response than smaller cards, and you should also use bulk or standard class postage. They are not time sensitive and the postage is the same for all the three larger sized postcards.
Moreover, a single sided UV coating will give your colors a richer look, and will make them look professional. The fact that there is no envelope being used leaves no risk of leaving the postcard unopened, and the client will see the name of your company and the event you are trying to promote.
Reaching your audience
In addition, there is a broad range of size choices that will tailor to your business’s message and budget in order to convey your message. If you decide to mail your postcards, they will help reach the audience you are trying to target. They are also one of the most popular marketing tools that are displayed in a retail environment.
Postcards can be a great takeaway when a customer purchases a product in order to market your event. It will also give the customer information on your event. Postcards can be great as souvenirs for people who attend the event, or even just to mail out.
Postcards can be printed on one side of the page, or they can be double-sided. They come in a variety of heavier substrates, and the different coating choices and optional rounded corners will add to your unique style to impress your target audience.
Another very effective marketing method is adding a QR code to your design directly to additional online information. This is an effective way of providing more detail than you would have room for on a postcard. A QR code can link to an online message without the need to reprint the QR code. This has the ability to attract the attention of your clients so they can learn more about the background of your event.
You will be impressed by our approach to direct mail and marketing services. Our printed envelopes and letters look professional. The postcards are effective, personalized, and will generate results. We, iti Direct Mail have over eleven years of experience, so contact us today or give us a call at 866-558-6365 for more information on smart marketing.