Most small to mid-size companies have a very finite budget for promotion, advertising, and marketing, and must therefore be very conscious of how every penny is spent and the potential return of said penny. With the evolution of mediums for advertising, finding the right fit for your company style may take some time and expertise. Using websites, other social media sites such as Twitter, Facebook and Instagram, managing an email database and the use of print publication together can create an effective marketing campaign – but how do you know where to focus the majority of your resources? How can you be sure the medium you chose will be effective? One way to do this is to look at what has been historically successful and compare to current demographics. Let us explore a little more closely what direct mail marketing is and how it can increase sales.
Direct mail marketing targets
The most simplistic way to understand how direct mail marketing can increase your sales is to understand what it means. As the title implies, direct mail marketing is directed marketing – that is, the marketing targets a specific audience with a specific message. It can be one of the most effective marketing tools as the probability of being attractive to a targeted audience increases the potential for direct response. For example, sending a toy catalog to a family with young kids is effective as they may have just purchased a similar item, subscribed to a particular website, etc. They already have an interest in what you are trying to sell, so the hard part of garnering interest has already been addressed.
Enticing
The next part is ensuring that the offer is enticing enough to initiate another sale. The reality is that the junk mail era has increased with the advent of new mediums of technology, making people more wary of general phishing attempts. We get junk mail in our mailboxes, on our doorsteps, in our email accounts, and as advertisement in the many programs we utilize or websites we visit. People have become desensitized to the entire phenomenon and can easily zone out or delete any marketing they find irritating or non-impactful.
About iti Direct Mail
One of the key aspects of successful direct mail marketing is the assurance that the documents are being handled and mailed out appropriately. Here at iti Direct Mail, we specialize in direct mail services tailored as per the needs of small to mid-size companies. This makes us quite unique as most direct mail marketing service providers focus on the quantity as their key approach. We are more interested in working with companies who may have more limited time and capital for marketing to share our expertise giving our clients the best possible results. We are more interested in building long-term clients rather than one-offs for larger organizations. We offer a full approach to the direct mail marketing, from printing and designing, all the way to an effective mailing process. To contact us, call us at (866) 558-6365 or get a custom quote.