One inexpensive but effective way to advertise is with postcard printing. Sometimes it can be more pleasing for a customer to receive postcards than letters in envelopes that need to be opened. Postcards are also very easy to customize to meet your specific advertising needs and are an easy way to track the success of each particular advertising campaign. As with any advertising campaign, there are a few things that should be considered when creating your postcard design. Here are a few simple techniques that can work well to achieve greater results with your postcard printing and advertising campaigns.
Be Brief
The first few words will determine if you have gained the interest of your potential customer. If they are interested after the first few words, they will continue to read, even if they are not currently interested in the product you are advertising. They may have a need for your product or service in the future so it’s likely that they may keep your company’s information. The key is to say a lot in as few words as possible. More details about your company’s products and services can always be printed on the back side of the card, or the customer can simply contact you for further information. They should be able to get the full meaning of what you are advertising in one or two sentences.
Be Colorful
Images are still the best way to communicate. Illustrate what you are trying to convey. 
Colors and images will say as much, or even more, than words can communicate. You want your postcard to stand out in a handful of mail; this cannot be effectively done with a simple black and white postcard. Be bright and be flashy. Postcard printing is effective because it is simple, easy to read, and does not need to be opened as an envelope. Take full advantage of postcard advertising by grabbing people’s attention as soon as they glance at their mail.
Track your Success
Track your postcard printing campaign to know how well it did. One way that this can be done is to offer incentives such as a discount when they bring in your postcard or print coupons right on the postcards themselves. That way when customers contact you and they have your postcard in hand, you will know that your postcard advertising worked well. By trying different types of postcard printing designs with different marketing campaigns, you can also see which designs attract and hold the most attention.
At iti Direct Mail, we offer a variety of design options for postcard printing and mailing. We offer you lots of different choices for postcard sizing, paper thickness and gloss coatings. We can print and ship the postcards to you or we can address them and mail them for you. Do you have some postcard printing ideas in mind but are not sure how to put them on paper? Our design team is ready to help. We can work directly with you to create a customized postcard based on your own ideas, ones that you will be happy with. Talk to us for estimates or even just ideas on postcard printing and how it can help you and your company gain greater success through postcard advertising.