It is amazing how many people overlook the value of having professional business cards that accurately reflect the image of your brand. It is most likely the first thing your prospects will receive from you, so it can be your one chance to create a lasting positive impression on them. If your business cards don’t reflect your company accurately then you can lose a good opportunity to build a positive brand image from the beginning. Business cards help put a face to your business. It helps keep your business in the back of prospective customer’s minds. Even though they may not need your services or products at that very moment, there will come a time when they do need it, and they will pull out your card and call you.
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To get the best results hire the services of a profession designer unless you have the skills to design a card for yourself. This person is also tasked with designing your other advertising material such as your letterhead and brochures. You should keep it simple and small in size because you do not have a lot of space to work within a business card. The logo should not be too large and the type should not be too small that one cannot comfortably read it. Standard size business cards are sufficient in getting your company name out in your specific market.
This is for those that are adventurous. While the rectangular cards are used by everyone, you can dare to be different. You could try a card with rounded corners which could be tricky but is quite memorable. It will not quite fit in the ordinary card holder, sometimes making it inconvenient. You must be willing to make a trade between convenience and making a unique impression if you choose to go with an unconventional shape and size.
When choosing what information will appear on the card make sure the most important information is included first; your name, the company name, logo, phone number and web address. If you still have some space to work with you can add other information like the email address and types of services offered. Be careful not to clutter too many things since a simpler and cleaner card is always better.
Keep the back of the card blank or print some noncritical information. People will often not look at the back. Even the traditional card holders assume that the back of the card is blank. If you wish to add some content to the back you could include your company’s mission or tagline. Business cards are meant to promote your business but not confuse people with extensive advertising. Use white as the base color of your card. This way once they receive your card they can write some additional notes on the front and back.
A simple business card is a road to opportunity and can help your business make money. First impressions are not only important but the business card provides others with tangible information about yourself as well as your company. People get physical information that they can refer to later. This is the exact reason why business cards are still very relevant today.
All in all, to get the perfect business card it should contain all vital information people need to contact you, entice people to learn more about your business, and it should stand out.