There are many reasons why a company newsletter can increase revenue and good will with consumers, but here we’re only going to look at ten reasons newsletter printing is essential for any business.
Why Newsletters are Essential for Your Business and Marketing
#1: The Cost
A printed newsletter is an economical way to keep consumers and staff informed about your company brand, and new developments within your business.
A company newsletter is a tangible item consumers can read, and touch, as opposed to only looking at it on a computer screen, where competition to capture their focus is fierce. There is so much information on web pages that it’s hard to get, and keep a reader’s attention.
#3 Reach More Consumers
With newsletter printing, your company can reach more people. Although we live in the internet age, not everyone is internet savvy, and those consumers need your product or service too.
#4 Promotes Company Unity
Newsletter printing promotes unity between management and staff. It opens the door to communication about important company issues, while increasing morale.
#5 Gives Employees a Voice
A printed newsletter is an outlet for employees to contribute their insights and ideas about the company and its products and services, as well as issues internally or with customer service practices. Employees often deal more with consumers than management does, so they have a lot useful information on ways to increase productivity and offer better service(s).
#6 Formal and Informal Communication
A printed newsletter can mix things up by displaying information both formally and informally. Product descriptions should probably be written in a formal and to the point manner because they educate and inform, but things like employee profiles can be included and written more informally. Other sides of your company can be shown in more lighthearted ways during more opportune events, like company barbecues or annual parties.
#7 Branding and Promotion
A vibrant and professional printed newsletter can stimulate critical thinking by its readers, which promotes the business environment. As well, it can potentially pierce the company brand forever in their memories.
It’s also a great avenue to mention sales and promotions in a non-aggressive way.
#8 Promotes Loyalty
Newsletter printing promotes loyalty from customers and staff alike by boosting company morale and letting consumers know how important they are to your business.
#9 Constant Communication
A newsletter is a vehicle to maintain constant communication with your audience.
#10 Easy to Create
A printed newsletter is easy to create, especially when you get a little cost-effective help from professionals.
I’m sure now you have a clearer picture now of why newsletter printing is essential for your business and marketing. At iti Direct Mail, we help thousands of businesses reap the benefits of using their newsletter to both increase revenue and build brand awareness.
If you want to take your business to the next level with a printed company newsletter, check out our various design and printing services on our website. There is something there for every business.
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