Make an Impression through Newsletter Printing Ideas

A Subtle Strategy


Newsletter printing is a subtle and effective way to keep your customers and associates “in the loop”, while at the same time, marketing your company or organization. Newsletters do not overtly advertise or function as a “sales pitch”, but instead rely on company news, upcoming events, and points of interest. Newsletters are a great way to promote your business in a tactful and tasteful way. Make an impression through the use of newsletter printing ideas today!


Tell, Don’t Show


Part of the reason why newsletters are an effective way to make an impression on Newsletter printingcustomers and future leads is that they are informational. So how can you make an impression through newsletter printing? Use your newsletter as a place to keep your customers informed about the current events and current issues of your business, organization, or industry.


Follow Up


Follow-up newsletters are a great way to get your customers interested in your business or organization. They’re also a great way to let your customers know that you care about keeping them informed and up-to-date. This helps build brand awareness, which builds brand loyalty. Make an impression through newsletter printing and build a loyal customer base all at the same time!


Be Professional. Hire a Professional


Make sure that your newsletter is presented in a professional format. Nothing turns people off more than a company or organization with a poorly designed and poorly written newsletter. To make sure that your newsletter is free of typos and sloppy grammar mistakes, illegible fonts, and blurry photos, it’s important to hire writing, editing, and design professionals. This is a critically important step to take in making an impression through newsletter printing. The value of newsletters is often overlooked by even small businesses but a good business owner knows when it’s time to hire a direct marketing professional.




The best way to make an impression through newsletter printing is to go that extra mile, and show your clients and associates that your company or organization cares about adding that personal touch. In other words, newsletter printing is an effective way to not only communicate with your customers or clients, but to connect with them. While having a company Facebook page or Twitter feed can be part of your organization’s marketing strategy, it shouldn’t be the only part; social media can be effective, but it can also be impersonal and easy to dismiss.


Do It Differently


Sending out a beautifully written and professionally rendered document, however, is not only a great way to show your clients you care about communicating with them directly – and not just through a Facebook post or Tweet – but it is also a way to demonstrate that your company is not afraid to do it a little differently. Social media marketing has become the “it” way to market, but not every client or customer follows that link or “likes” that post. Do it differently and stand out with a newsletter. Why not make an impression by using some great newsletter printing ideas like these?

7 Tips to Increase Direct Mail Response and Conversion

No matter what size or type of business you run—whether you offer products, services, or anything in between—it can only be as strong as your client base.  That is, after all, why advertising came into play in the first place.  While you may think that advertising is just advertising, you have to remember that there are a lot of businesses out there that are playing the same game to get your potential customer’s attention.  Even if those businesses aren’t in your industry, they can still manifest as competition when your clients aren’t noticing your promotions because of the other promotions they are constantly being bombarded with.  Even personalized direct mail promotions can be overwhelming when too many come at once.


How can you prevent your promotions from going unnoticed?  Make them stand out above the rest!


Here are seven tips you can follow to make sure your business’s promotional marketing stands out above all of your competition.


1) Don’t print it yourself


direct mailYou can make a larger impact while investing less time, money, and stress if you go through a direct mail and marketing service like ours here at iti Direct Mail.  You can design low cost postcards, brochures, and flyers—you name it, we can print it—that will look professional enough to stand out in any stack of mail.


2) Personalization is key


Don’t just go generic.  The way to make an impact with your future client is to reach him or her on a personal level.  Try personalizing your letters and postcards so they really catch your future client’s eye.


3) Use color


You could print your promotions out in black and white, but it would be much more eye-catching if you printed them out in color!  Don’t want to use colored ink?  That’s fine, even printing in black and white on colored paper can make an eye-catching impression.


4) Size matters


This may seem odd, but think about the average stack of mail or flyers.  A lot of the promotions and marketing printouts are the same size, which makes it a lot easier for your promotion to be missed when your potential client is sifting through a stack of mail.  One way to make sure your business doesn’t get overlooked is to send out a different-sized mail piece.  If it stands out of the stack due to its size or shape, then it’s a lot more likely to get looked at.


5) Change your font


Using a hand-written or more abstract font may not seem like a lot, but it can convey the idea that what’s written isn’t anywhere near as boring or redundant as it is fun and exciting.  Make your business stand out by making your mail-out as fun and unique as you are.


6) Use a different type of paper


The weight and texture of the paper you print your mail-piece on can make a difference, too.  Using photo paper or even printing out a custom postcard can make an impact simply because it looks and feels different than the rest.  Plus, adding a little extravagance to your mail-out sends the message that this client is actually important to you—not just one in a number of other potential clients.


7) Make sure your envelope looks as good as your letter


If you want your letter to be read, you need to get your future client to notice it.  If your envelope looks like junk mail, it isn’t even going to be opened.  However, if your envelope looks personalized and a bit more interesting, it’s very likely the customer will open and read your letter.


The key to converting customers to your business is in getting them to notice your business.  Direct mail marketing can make that happen, but you need to make sure your mail-outs stand out from the competition.  Getting your potential clients to read your promotion is the best way to ensure they become your clients.

5 Top Tips for Nonprofit Direct Mail Success

1: Know Your Goal


The first tip of the top five tips for nonprofit direct mail success is to ask yourself: what isnonprofit direct mail the goal of your nonprofit direct mail campaign? How much money do you want to fundraise? How many donors do you want to attract? Knowing your specific goals will help you decide which format is best for your campaign. Personal letters, for example, are a great way to keep your current donors feeling directly involved in your non-profit’s success, but they won’t necessarily attract prospective donors. So before you send out anything, make sure that you clearly define your goals.


2: Do Your Research


The second tip for nonprofit direct mail success is to do your research. Direct mail is one of the most effective ways to attract prospective donors or keep current donors up to date about new fundraisers and campaign opportunities. E-mails are too impersonal and too easy to “delete”. But before you invest money in a direct mail campaign, make sure you do your research first. Creating a successful direct mail campaign is so much more than just sending a letter; it involves planning all the aspects of the design, print, production and mailing of the operation.


3: You Get What You Pay For


Part of creating a successful direct mail campaign is to strike a balance in the design and production of your materials between “flashy” and “shoddy.” Many places will offer quantity over quality and print off high quantities of cheap and unprofessional looking materials. This might save you some pennies in your pocket, but it won’t be bringing any dollars in to your nonprofit. On the other hand, don’t go overboard and spend a pile of money on flashy, top-of-the-line advertising , you’ll end up detracting donors, as they’ll wonder (rightly so!) how much money your nonprofit really needs (or worse, where you’re spending it).  Tip 3 for nonprofit direct mail success is to economize, but don’t go cheap or too expensive.


4: Don’t Look Like Junk


Simply put, if your advertising material looks like junk mail then it is going straight into the garbage (or recycling!). That’s why the fourth tip for nonprofit direct mail success is to work with professionals who can help you design a direct mail campaign that will get people’s attention, but won’t end up in the trash.


5: (Don’t) Shop Around


The easiest and most economical way to execute your non-profit’s direct mail marketing campaign is to use a “one stop shop”. Hiring multiple organizations for multiple jobs will only confuse and complicate matters, and will end up costing you more time and money in the long run. That’s why the final tip for nonprofit direct mail success is to trust your marketing with a direct mailing service provider that specializes in quality and makes sure that every aspect of your campaign is taken care of from the first to the last step.

Custom Postcard Printing—Its Importance to Small Businesses

Do you run your own small business?  Are you looking for ways to extend your client base?  The traditional methods of advertising may not be working as well as they should be, and there are a number of reasons for that.  Here’s why custom postcards are the answer for small business advertising.


You’re a small business


There’s one thing that distinguishes your business within the marketplace—you’re a Postcard Printingsmall business.  That definitely won’t come as a surprise, nor may it be surprising to learn that some of the draw towards your business may be its size.  Today is a technology-fueled world, but not everyone wants his or her experience with a business to be automated.  Often the draw towards a small business is the fact that it is personable.  You directly interact with your clients to ensure they get the best experience with your business—something that is as important to you as it is to your clients—so make your advertising match your business ethics: use custom postcards to reach out to your potential clients.  Custom postcards are, as their name suggests, fully customizable so you can directly interact with your future clients using the information and personalization that you want.


Let the other companies spam your clients’ inboxes


Business has become internet-based—which is great.  The internet makes reaching new and wide-spread clients accessible.  The problem is that everyone is doing it.  On any day, your future client could be bombarded by upwards of 20 emails from all sorts of companies and businesses.  The emails that don’t go straight to junk mail might get read if they present an interesting hook or offer, but more often they are deleted in one sweep along with all the other promotional emails.  The internet is an inexpensive means of reaching a wide audience, but your potential clients are inundated with so many of these emails that they simply aren’t making the impact they should.


How do you make sure your promotions get noticed amongst all the rest?


Simple, make sure your message makes it right into your potential clients’ hands.  The nice thing about the custom postcard format is that they don’t even have to be opened in order for your client to notice the images, colors, special offer or promotion, and more importantly, your business products and services.  As soon as your client goes to his or her mailbox, he or she is going to see the postcard—you’ve already made way more progress than that mass of emails he or she deleted without even reading this morning.


Postcards are fun


There’s a lot to be said for the stigma of the postcard, too.  Postcards are known for being fun glimpses into the adventures of a close friend or relative—they are personal and intriguing by nature, and they are designed to captivate enough interest to make their readers want to go explore this fun and exciting new place.  That is the expectation of the postcard, so why not use this to your advantage?  The key to advertising is to get your business noticed; custom postcards are the way to make that happen.


For more information about custom postcards, or to get started customizing custom postcards for your business, visit us at iti Direct Mail today.

Nonprofit Communication Made Easier – Direct Mail Strategies for Fundraising

It’s no secret that most people don’t like junk mail. It’s ugly, it’s impersonal, it’s designed to convince you to part with their hard-earned money, and the average person gets so much of it that they feel inundated by it. If you are working in public relations for a non-profit, chances are that you will face the challenge of contacting your potential donors by mail without letting your message get lost in the huge pile of junk mail that will be arriving in those same mailboxes. iti Direct Mail is aware of this struggle and has a few tried and true direct mail strategies for fundraising by setting your mail apart from the rest and reaching your audience with clarity and style.


High Quality


One thing that most junk mail has in common is the poor quality of its paper and printing. Companies that send this type of mail want to reach as many people as possible as cheaply as possible. The result is unattractive images printed on low quality paper, catching the interest of very few people. At iti Direct Mail, we believe that people are more likely to read mail that looks as though its sender cares about what they are saying. We use high quality paper and adhere to high standards throughout all steps of our process. We make your job easier by creating mail your donors want to open.




The impersonal nature of junk mail is another factor in people’s tendency to send itNonprofit_Fundrise straight into the garbage. That’s why iti Direct Mail works with you to create highly personalized mail that will let your audience know that you care about getting your message directly to them. By recognizing your potential donors as individuals rather than simply hitting them with a barrage of mass mails, we increase the chances that they will take the time to read your words, appreciate your cause and donate their time and money to helping you help others.


One Stop Shop


Not only does iti Direct Mail provide you with high quality print material with a stylish degree of customization, we maintain control over the entire process from start to finish by centralizing it in one location. This helps us keep things simple and affordable while still being able to guarantee an attractive end product. Our in-house designers are committed to providing you with mail that won’t end up in the trash, and they achieve that end by giving their best to each project that comes their way.


More than Just Advertising


At iti Direct Mail, we understand that communicating your cause means more to you than just advertisements. You are trying to make the world a better place, and we want to make that fundraising goal easier for you to achieve. Our job is to help you with clear, correct and beautiful printed material, including newsletters, brochures, calendars and anything else to help grab your donors’ attention. We take great satisfaction in knowing that our hard work helps your hard work to pay off in a big way!

Mortgage Marketing with Direct Mail: Two Powerful Techniques

Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.


First Technique – Focus on the Mortgage Company’s Services


Direct mail marketing can help a mortgage company, particularly because direct mail Mortage_Marketting
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.


Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.


Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign 


Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.


Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.

Hand Addressing – Why is it Important for Letters?

Remember back in the day when you were a child, or young adult and you couldn’t wait to get letters in the mail from Grandma? Or postcards in the mail from a loved one or friend vacationing across the world? Although you couldn’t go, you could feel like you did when you got that postcard hand addressed to you. Back then, there was nothing more exciting than seeing your name and address in handwritten ink on an envelope.


Would you be surprised to know that people still love to see that today? Even though Hand_Addressingwe all text, well maybe not everyone, maybe grandma is just learning but soon she will be. It is very impersonal to get a text or email; so people still love to get letters in the mail hand addressed to them.  It’s sort of like a flash from the past for the older generations, and something brand new for the younger ones.


When it comes to marketing materials it isn’t any different, and this still applies. So if
you want to connect instantly with your audience, you may want to start ultra-personalizing your marketing materials. If you’re having trouble getting your audience to open and read your marketing materials, perhaps hand addressing is the key to fixing that. When they see a letter that is hand addressed to them, they get the feeling they’re opening something from a friend, not a business trying to sell them something.


So whether your audience is under 25, over 60 or somewhere in between, handwritten marketing materials addressed to them, written in blue ink, could cause more people to read what you want to tell them.


How Does Hand Addressing Work?


Color printing is used on the envelopes with blue ink, so it looks like it was handwritten – and you can get your logo and return address in colored ink as well. But, it is not done in the same way print shops print envelopes. With their services the portion of the envelope that doesn’t change (your company information) is in color, but the addressee’s name and address isn’t. So the personalization aspect doesn’t exist.


Advancement in Technology


With advancements in technology, machines can recreate handwriting and it’s impossible to tell the difference. As well, it creates consistent quality, so from the first envelope to the last, the high-quality printing remains the same. Perhaps you could do it yourself, but in the long-run how cost effective would this be?


Where can I get Hand Addressing done?


You can get your envelopes hand addressed here at iti Direct Mail. We know how important hand addressing is to your valued customers. This is why we offer this service at free; and you don’t have to order more envelopes than our usual minimum of 50 pieces per order to qualify for the service.


As well, you get to choose the font, and you can use it for addressing envelopes, or to make handwritten comments and notes on any printed material – you can even print an entire letter in handwriting. To order yours now, or get more information visit our website ( ).

Personalize Your Mail with Variable Data Printing

Getting people to read marketing mail is a bit of a complex business. Many people instantly recognize the marketing letter as a technique to get them to buy, and so they don’t take any notice of it. So how can you get better results? By making the letter more personal and of interest to its recipient. But how can you make a mass market mail out personal enough to grab attention? That’s the hard part.

A good design

Your letter needs to be better designed, and better written than everything else in the Variable_Data_Printingmailbox. You want the letter to be noticed so that it will get results. In order to create a personalized letter that really looks one of a kind, you need to make use of variable printing. This will let you make a variety of changes to the letter.

Change everything

Variable data printing is digital printing that can change different elements in the design of the page from one piece of printing to the next to suit the individual needs of the reader.  The trick is to personalize the mail without compromising the cost, or the speed of the printout. Personalization changes are made on things like text, graphics, or images. You can also change URLs and QR codes. It’s not just a matter of substituting Mr.Jones for Mrs. Smith anymore. With variable data printing, you can print 10,000 completely different documents with one command.


Personalized direct mail has a proven rate of investment. It attracts and keeps customers because the mail speaks directly to them. Today’s printing does this better than ever. More information is available on mailing lists, which provide a greater amount of demographic information like marital status, income and interests. Even color preferences are not secret.  Mail outs can be specifically designed to appeal to the reader with the use of color and the use of photographs to evoke an emotional response; knowing what moves the reader by knowing where he lives and what he buys can make a big difference.

Response for the future

Another benefit is the feedback that the mailer can provide. You can personalize the mailer to know how well it has worked. Thepiece of personalized mailcan gather information on how many people used the card and took advantage of it. It gathers response rates through bar codes, or coded coupons to help you understand what part of your marketing is working, and where.

Obviously, you can make changes so that the recipient’s name and address is on the letter, but you can also personalize your own address so that your letter is coming from the local office nearest to them, not the main office in what may be a faraway city. More than the name in the address, with variable data printing you can change and personalize information on every page, and in every part of the letter.

Variable data printing for personalizing direct mail can make things easier for you to meet your customers where they are waiting for you. Make your mailers work by personalizing all the information on them.

Earn Improved Business Through Custom Postcard Printing

You may think direct mail advertising is antiquated, but it’s anything but! In fact, advertising using postcards is a much more effective form of reaching your target audience than you may think. Consider how much the everyday person is bombarded by advertising, from online to television and radio – it’s pretty crazy. Because of the development of online advertising and social media marketing, the amount of advertising that come through traditional mail have decreased.

Postcard PrintingThe challenges of mail

Sending advertising through the mail poses some obstacles, which mainly consist of getting your mailer seen. If you send out a brochure, or something in an envelope, they are easily recognized as advertising and thrown out before they are opened. With postcards, you don’t have this problem because it’s a reflex to look at the card and flip it over. It’s effortless and you don’t feel like you are ‘wasting your time’ by opening something you know is advertising.

Direct contact

This means feeling like you are reaching your audience directly by sending something to their home, and giving them a direct line of sight to your business through your postcard. You never really know how many people are seeing your online advertisements or listening to the ones that air on television and the radio – it can sometimes be a shot in the dark. A postcard doesn’t waste any time or space, all the critical info you need a consumer to see is right there and easy to digest.

Design is key

The design of your postcard is very important. Not only does it have to be eye catching and interesting, but it can’t be overwhelming. You need to get your message to the consumer quickly and simply, but also provide an appearance that gets them interested enough to read the info in the first place. This can be achieved through a palatable color scheme, an interesting layout, or cleverly chosen font, etc. Another important decision is the size of the actual card you choose. If it’s too small it will get lost amongst the other pieces of mail, so you want something a little larger than standard to make it pop-out in a pile of mail.

They’re cost effective

When you send out an advertisement that involves an envelope, you incur the additional cost of the envelopes, on top of the advertisement within, and additional postage. For post cards, you have one charge for the card and the design, and then postage, which is usually inexpensive for postcards. If budget is a concern this is the way to go – although, even with an astronomical advertising budget, this is still the most effective means of reaching your consumer.

If your business moved away from direct mail advertising at some point, now is a good time to consider getting back into it. The advertising game is always changing, and sometimes what’s old is new again. Now is the time to take advantage of the direct mail advertising. Get your business seen by your target audience by utilizing catchy, cost-effective postcards. Get in touch with us at iti Direct Mail to design, print or mail your customized postcards.

The Popularity of Using Snap Pack Mailers for Direct Mail

Snap pack mailers have become extremely popular in the direct marketing. They are showing up in mailboxes everywhere and their usage shows no sign of slowing down. Snap pack mailers have been shown to be effective for many reasons. The main one being that they make companies money. They do this because they create curiosity when seen in the mailbox; also, they have a very high open and response rate and are really effective when sending important communications. Let’s discuss the benefits of using snap pack mailers for direct mail in more detail.

What is a Snap Pack Mailer?

You’ve probably received these mailers in your box before. Snap pack mailers show up in the mail without an envelope. They are letter size with perforated edges, and you have to tear them open along perforated lines. Let’s talk about why these snap pack mailers are so effective.

Snap PackThey save Businesses Money

As mentioned, snap packs do not require an envelope because they are glued or pressure sealed. So this saves a company a lot of money when they don’t have to purchase envelopes for hundreds or even thousands of mailers that they need to send out.

They Work Because of Curiosity

First off, a huge benefit of using snap pack mailers in a direct mail campaign is that they create curiosity in the mind of the receiver.  In this competitive economy, it’s important to create a sense of importance and urgency in opening direct mailers. This leads us to our next major benefit.

They Have a High Open Rate

Open rate is a marketing term relating to percentage of people that open a direct mailer. In the case of snap packs, the open rate is extremely high. Open rate is important because the higher the opening rate, the bigger the response to the mailing campaign. This is why it is such a sought after method of direct mailing.

They are Very Useful When Sending Important Information

Snap pack mailers can be especially beneficial if you are sending very sensitive, important, or time sensitive information. Companies frequently use them to send pay stubs, account statements, credit offers or for billing a client. The high open rate ensures that they will be read and responded to in a timely manner.

They Result in More Money

It has been proven that the high open and response rate of snap pack mailers results in more money. If used in donation campaigns, more money is collected from potential donors. When used to report account balances or credit statements they result in more timely payments which increase revenue for the company that uses them to contact their customers.

To find out more information about snap pack mailers and how your business can utilize them in your direct mailers, contact iti Direct Mail. We will help you customize a mailer and get them into the hands of current or potential customers. You can speak to us about your business needs and reap the benefits of direct mail.