Seven Steps to Making Your Print Advertising Effective

Print advertising continues to be an important marketing tool in the hands of those who know how to use it. If print advertising were not as important today as it was ten or more years ago, we would not be seeing so much of it on a daily basis. However, as many newspapers, journals and other publications have gone online and sometimes scrapped their paper versions altogether, the competition for spaces is sometimes quite big, and grasping people’s attention is many times more difficult today than ever before.

All of this, of course, means that you need to be much more effective in your print advertising—in other words, don’t beat around the bush and get right to the point. But how can that be achieved? Based on our experience here at iti Direct Mail, there are seven steps you should keep in mind when creating your ad.

Step one: photos come first

In today’s world of extremely high visuality, it is difficult to get people to read long segments of text. Moreover, it has been shown in a number of studies that the visual material often attracts the readers so much that they may remain oblivious to the text above it – thus one piece of advice we can provide is to be careful with the way you choose and position the image in the advertisement.

Step two: make it easy to read

Ensure that there is a natural flow to your print advertising—and that nothing prevents your readers from going all the way from the beginning to the end. Unnecessarily complex grammar structures and divider graphic elements are just some of the things to avoid.

Step three: do not be over-zealous

Yes, the purpose of the ad is to encourage people to buy your product or service, but do not be too direct about it. For one thing, don’t start with your company name – that’s not what is important to start with. Get the reader interested first.

Step four: create lots of white space

This advice is pretty straightforward and goes hand in hand with Step Two. You want people to have no difficulty reading your ad.

Step five: create even more white space

When you think you’ve left enough white space, add some more instead of adding a few more words. Be concise and to the point – do not give all the answers in the ad.

Step six: don’t forget about contact information

After the ‘wow’ factor sentence, all that needs to be in the ad is information on how prospective clients can reach you. Be diverse – give your phone number, email, website and physical address. If you are advertising something hi-tech, consider a Twitter handle as well.

Step seven: get the ad proofed

This may sound obvious, but simply re-reading what you’ve just created yourself leaves you prone to leaving glaring mistakes and typos undetected. Don’t let that happen to you – ask someone to read it for you.

Following these seven simple recommendations will drastically improve the efficiency of your print ad. Try it for yourself and see. If you have any questions – give our expert team a call!

30 Most Important Tips for Print Marketing

Print marketing campaigns can be expensive, but effective. Marketing can be very interesting and multifaceted. It involves gathering information, understanding your business, and knowing the most effective ways to reach your demographic. To make sure that your business will get the most return for its investment, we will provide you with some tips to create the most effective print marketing campaign possible.

Know your audience

When it comes to print marketing, it is important to know your audience, which means you have to:

1.    Decide on the type of customer you are targeting before you begin brainstorming ideas.

2.    Conduct a market research or focus groups before you create your marketing campaign.

30-Most-Important-Tips-For-Print-Marketing3.    Create a cohesive and effective message to your targeted customer base.

4.    Speak to your target customer on a personal level.

5.    Incite a feeling or emotion in your customer; people will remember how an ad made them feel.

6.    Invite your potential customer to interact with you.

Hints to save money

Even though print marketing can get expensive, there are some simple tips you can follow to help your business save a few bucks:

7.    Know your budget up front so costs do not spin out of control.

8.    Use some of the software out there that is designed to create professional looking print marketing without the cost of a designer (if you need to control costs).

9.    Focus your marketing on your own city or a narrow geographic area.

Hints to make your campaign look sharp

No matter what audience you are trying to reach (and no matter what your budget) these tips will help you create an attractive campaign:

10.    Obtain a copywriter’s services to make sure the writing is perfect. They will make sure that the language and format of the writing is correct.

11.    Hire a graphic designer to create the graphics. They will determine the best layout for your advertisement.

12.    Have a strong, memorable, eye-catching and appropriate image.

13.    Choose an attractive font.

14.    Decide on a complimenting color scheme.

15.    Have a clever tagline.

16.    Make your customer curious about your business.

Your goal is to drive sales

The aim of print marketing is to boost your sales, so to encourage people to come try your product or service you can:

17.    Offer a free gift.

18.    Give the customer an irresistible price or offer.

19.    Show how you can solve a potential customer’s problem.

20.    Communicate how your business is unique.

21.    Provide ads that show the product being used (these are far more effective than just showing the product alone).

Don’t forget technology

In today’s world, the more technology you used, the more you get noticed, which means you should:

22.    Include a website address in your print marketing.

23.    Include information for potential customers to connect with your business via social media.

24.    Using QR codes on print marketing to connect smart phone users to your website.

Ensure you don’t make customers turn away from your business

Make sure your print marketing isn’t too overwhelming or overbearing.

25.    Don’t overwhelm your customer while advertising your business.

26.    It may seem counterintuitive, but using overt humor is not effective.

27.    Avoid using jargon or overly technical language.

Are you considering running an ad in the newspaper?

And make sure your ads are accessible to your demographic—even in a newspaper, the aesthetics of the ad are key.

28.    Full page ads are far more effective than half page or three quarter page ads.

29.    Banner ads on the front page of a section are better than banner ads inside of a section.

30.    Ads in a vertical format catch the eye more than those in horizontal format.

Advertising is still the most common way to reach potential customers—and to communicate the products and services that your business has to offer. The advice and tips offered can set your advertising up for success, and, if you make an effective print marketing campaign, it can directly impact your bottom line and bring in sales for your business.  But, don’t just take our word for it.  Contact us today, so we can show you the benefits your business could be receiving through print marketing.

How to Promote Your Event with Postcards

Many people choose postcards to display the beauty of a country they are currently visiting. This is what postcards are traditionally used for, and they show off the beauty of many aspects of our world. However, postcards can also be a great way to market your products and services. Here at iti Direct Mail, we can provide you with postcard designing and printing services to promote your next event. We offer a simple approach to direct mail marketing services, and we can save you time and money by using our exemplary printing services. We can help promote an event to existing clients, past clients, or potential clients from small to mid-size companies—and we can make it efficient, too.

How to promote


First of all, having a strong design can make all the difference in making people notice your business.  It will not only grab the attention of your client, but it will also maintain it.

We recommend using large cards that are about 8.5 x 5.5, 6×9 or 6 x11 in size. Larger cards tend to get a better response than smaller cards, and you should also use bulk or standard class postage. They are not time sensitive and the postage is the same for all the three larger sized postcards.

Moreover, a single sided UV coating will give your colors a richer look, and will make them look professional. The fact that there is no envelope being used leaves no risk of leaving the postcard unopened, and the client will see the name of your company and the event you are trying to promote.

Reaching your audience

In addition, there is a broad range of size choices that will tailor to your business’s message and budget in order to convey your message. If you decide to mail your postcards, they will help reach the audience you are trying to target.  They are also one of the most popular marketing tools that are displayed in a retail environment.

Postcards can be a great takeaway when a customer purchases a product in order to market your event. It will also give the customer information on your event. Postcards can be great as souvenirs for people who attend the event, or even just to mail out.

Postcards can be printed on one side of the page, or they can be double-sided.  They come in a variety of heavier substrates, and the different coating choices and optional rounded corners will add to your unique style to impress your target audience.

Another very effective marketing method is adding a QR code to your design directly to additional online information.  This is an effective way of providing more detail than you would have room for on a postcard. A QR code can link to an online message without the need to reprint the QR code. This has the ability to attract the attention of your clients so they can learn more about the background of your event.

You will be impressed by our approach to direct mail and marketing services. Our printed envelopes and letters look professional. The postcards are effective, personalized, and will generate results.  We, iti Direct Mail have over eleven years of experience, so contact us today or give us a call at 866-558-6365 for more information on smart marketing.

How to Create an Effective Advertisement for Your Small Business

As a small business, you may not have the budget to pay for a major advertising campaign, so you need to make the image and every word in an advertisement count. Here we explore how to create an effective advertisement for your small business.

1.    Be memorable

Making your advertisement memorable will encourage customers to think of your business when they next need to purchase that product or service—and even when they don’t. A memorable advertisement can include a memorable image or catchy tagline, or can use tactics like repetition, humor or exigency (e.g. Buy insurance before you lose everything in a fire).

2.    Define your target audience

Think about who would want or need to use your products or services. Now describe this ideal audience, listing their age group, where they live, their lifestyles, whether they are retired or not, if this is likely to be a hobby for them (special interest audience) and how much disposable income they have to spend.

3.    Tailor your advertisement to that audience

How to Create an Effective-Adverti-sementfor-Your-Small-BusinessYou know your ideal audience; now find a way to make this audience realize that they want or need what your business offers. Will the product/service make them feel better (and if so, how)? Does it meet a particular need they have? What pain or frustration does having this product or getting this service address for them? Finally, what appeals to you most about the product/service?

How receptive your audience is to your message also depends on how you approach it. Young adults may be more motivated to buy something when humor, trendiness, or peer pressure is used. Kids need lots of stimulus (color, imagery, sound) to get their attention. Discerning adults appreciate quality, sophisticated humor and value. What will make your ideal audience respond to your ad?

The answers to these questions will help you connect your ideal audience to your product/service—and form the basis for your ad.

4.    Highlight what makes your product/service different

Can they buy products or get services like yours elsewhere? To finish off your ad, you may need to define what gives your product or service the edge.

5.    Decide when to advertise

Remember to advertise your products or services when customers are most likely to look for them. For instance, if you’re promoting a lawn mower, advertise in the spring since this is when most people are starting to think about fixing up their yards for the summer.

6.    Include key information

Make sure you have included all the information the customer needs to access your product/service; e.g., your business location, phone number and/or website. In addition, include a name or code that customers should quote when they contact you and see if sales spike after the ad. Tracking sales before, during, and after enables you to see how effective your advertisement has been.

When thinking about how to advertise, consider using our variable printing services which allows you to create a highly personalized—and therefore more effective—advertisement that changes key content (text and images) to suit each recipient’s situation. With our free professionally designed templates and minimum printing orders as low as 50 pieces, these services provide great value for money along with a professional output.

What to Expect from Your Printing Company

We at iti Direct mail are here to help make you and your business look good. We are dedicated to providing you with the help, advice, and expertise that you need for all your projects. It’s the least you should expect from a printing company, and it’s a good reason for going professional rather than trying to stay in-house for your printing needs.

When it comes to letter printing, you have more options than you might think

As a printing company, we are able to offer you a variety of printing styles, fonts, paper Letter Printingdesigns, and paper weights appropriate for the job you need. Having a choice of colors and sizes are in styles and papers can make your printouts look original enough to stand out from the crowd. The available options will bring you a design that is both professional and original, so it makes a good first impression.

Professional service printing

We will also be able to get things done more quickly than you can alone, and using a printing service like ours will provide you with access to high quality design materials for your project, too. We have up-to-date and powerful printing equipment that can give any project that professional touch. Further, we have the ingenuity and design skills to make your projects really stand out.

Professional advice from professional printers

We at iti Direct Mail are here to provide you with advice on the best ways to be noticed, too. One piece of advice that every business should know is that print marketing is an essential advertising tool. The costs of direct mail or delivery may seem high, but don’t try to lessen your costs in the design aspect. If you do, you will not make the positive first impression that you are paying for. Let us help you. With our knowledge and experience, we can help you out with the things you don’t know about the direct mail and printing business.

Lists and Databases

We can help you with your direct mailings, too. We have lists and databases that will include the customers that you want to find—or rather, the customers you want to be able to help find you.

Full-service support

We at iti Direct Mail will be able to do multiple different jobs for you. Designing, printing, packing, labeling, and mailing letters, postcards, and labels are all available, among other things.

Keeping the costs low to minimum

We can also provide you with advice on how to keep the costs low on your projects. There are many options available when it comes to printing that can help you keep the cost down without affecting the professional appearance of your project.

A pleasure to work with

This goes without saying. We want you to have a good experience when it comes to all of your printing needs; but we believe in providing you with more than just good service. We want to make your printing experience as easy, convenient, and stress-free as possible so you can focus on your project—not on how it will be printed. Excellent customer support and staff members you can talk to are an essential part of our business.

iti Direct Mail is dedicated to providing you with all of these important features throughout your printing project. We can make sure that your mail-outs are original, eye-catching, and professional so you can get a good response back from your future clients. When you want to make a good impression, don’t take chances. Call us instead.


Using Direct Mail for a New Product Launch: The Basics

One would think that today, in the increasingly confusing world of e-commerce, web portals, scan codes, smartphones, tablet computers, email money transfers, and the like, it’s ridiculous to even consider using direct mail services for a new product launch or to stay in close contact with your existing customer base. After all, the early years of the Internet held the promise of extremely high speeds of information delivery, personal and financial data security, the ability to individualize every message you send out, and very low operating costs for marketing. To say that the situation proved to be much more complex than expected would be an understatement. Online marketing has proven to be a difficult and unpredictable game in its own right; it has entered all the spheres of business, but it was not ever meant to be the universal solution.

Why not emails?

One of the elements of marketing through electronic media that used to have a lot of DirectMail Servicestraction is the email. When email marketing first appeared, many people were instantly in love with the technology, and there seemed to be a good reason: quick, painless, some personalization, and a vast magnitude of delivery. Very quickly, however, these bright benefits faded away in the face of other “features” of emails: scam artists, phishing attempts, junk mail folders, viruses, and malware.

Sending out the best possible email to a current or potential customer has become akin to throwing business cards off the roof of a building in the vague hopes that at least some of them will end up in people’s pockets instead of in the hands of identity theft criminals and/or garbage bins. Using direct mail for a new product launch is currently making an impressive comeback for all the right reasons—it’s affordable, reliable, has stood the test of time, and is actually the preferred method for an impressive number of people.

Where does your company come in?

iti Direct Mail is your first choice for top quality professional direct mail services. An increasing number of businesses approach us with questions about using direct mail for a new product launch, staying in touch with their customer base, trying out this approach for a unique marketing campaign, and creating a completely personalized letter, brochure, invitation or post card.

The problems that the Internet and other electronic media now present (instead of being the welcome solution) are manifold and complex, which pushes people away from telemarketing, television, emails, and web advertising. The trust levels associated with traditional mail have always been visibly higher, which noticeably transfers into more conversions and, thus, greater revenues for those that do not forget about the sure-fire routes while exploring the world of new technology.

The iti Direct Mail team is here to explain the details about how direct mail marketing can move your business in directions and at speeds never before imagined. Our direct mail professionals will patiently and diligently walk you through the steps that are required to set up a successful direct mail campaign. We look forward to hearing from you!



10 Booklet Marketing Ideas for Small Business

There are many different ways small businesses can advertise the products and services they offer, but many are choosing to advertise with booklets. While it doesn’t matter what type of booklet is created, that booklet should include a branded logo as well as contact information for that small business. Here are 10 different booklet printing and marketing ideas for small businesses and organizations.

1) Catalogue Booklet

A well-known type of booklet is the catalogue. Many retail-based companies might consider creating a catalogue booklet that includes examples of some of their best products.

2) Comic Booklet

A graphic designer or illustrator could create a comic booklet. This can be used as a portfolio and might contain some short comics and other graphics, as well as contact information for the designer’s clients to see.

3) Coupon Booklet

A retail business could create a coupon booklet. A retail store would be a great example of a small business that could benefit from a coupon booklet. This booklet should be created with coupons that will appeal to customers and be economically viable for the business.

4) How-To Booklet

Some businesses may want to consider creating a how-to booklet. For example, a greenhouse could create an informational how-to booklet on how to care for some of the plants that are available at their greenhouse.

5) Journal Booklet

A journal booklet is meant for customers and clients to write in and use. Some journal booklet ideas might include a nutrition company that creates a food diary, or a publishing company that creates a journal booklet with prompts and editing notes for writers.

6) Kids Booklet

If a small business’s target audience happens to be kids, like a toy store’s might, they could consider creating a kids booklet filled with stories and activities, like crossword puzzles and mazes.

7) Photo Booklet

Any small business that relies heavily on photography should consider creating a photo booklet. A wedding photographer could take their best wedding photos and create a photo booklet with their brand and contact information to help garner interest from potential clients.

8) Recipe Booklet

A small business in the food or food services industry might consider making a small recipe booklet. Combined with great photos of the food, a recipe booklet is a unique way for small businesses in the food industry to advertise their products and services.

9) Travel Booklet

A small business in the travel industry might create a small travel guide. Even a short guide with photos and the top 5 or 10 things to do at a popular destination can be a useful booklet for any travel related company.

10) Technical Booklet

A small business that focuses on technology or technical based industries can create a technical booklet. For example a safety company could create a small booklet demonstrating various safety procedures and policies for their clients.

Booklets are a great and creative way for a small business to advertise their products and services and connect with their customers and clients. Hopefully these booklet ideas can help to spark a few creative booklet ideas for your small business. Do you need some help turning your print marketing ideas into a reality? We can help answer any question you may have about unique sizes, custom inks, and papers for your booklet printing project? Just give us a call at 866-558-6365 or visit our website at to get a free quote.


Business Insight: Why Booklets Are Good for Business

Using booklets as a marketing tool is one of an advertiser’s best kept secrets. It is one of the most efficient advertising techniques, although most businesses are enticed to think that digital marketing is the best tool.

Marketing experts know that booklets are making a comeback, just as businesses are beginning to realize the potential of direct-mail ads. Due to the crowded online markets, it is too challenging for businesses to stand out, so going back to print ads is proving to be a more profitable marketing technique.

Printed booklets ensure that eye-catching, useful, and targeted information is delivered to customers in a way that generates sales while branding a business. Consumers can physically touch a booklet, which makes them feel more connected to that business.

So if you’ve ever wondered if you should use them. The answer is a definitive yes! Booklet

Along with these benefits, printed booklets are also more cost-effective because they actually increase sales in a way that can be monitored.

If you think digital marketing is best—you would be wrong

Digital marketing is easier, and when the internet became a huge phenomenon, businesses saw it as a way to reach the masses—cheaply—but, over time, things such as internet scams, identity theft, and phishing attacks, have taken a toll on the credibility of digital marketing. As a result, the success of electronic ads and emails is dwindling and losing its effectiveness. The public is suspicious and hesitant to click on advertising links. As well, people see so many of them when they surf the net that they don’t even notice the majority of ads anyways.

Did print ads ever totally go out of style?

When you analyze marketing tools, digital marketing never took over print marketing 100 percent. Local restaurants and small business have continually used direct mail and print ads for walk-in customers.

How often have you gone to a new restaurant and picked up their menu or brochure on the way out? You know you can look it up on the internet, but sometimes it’s just easier to physically look at something, and put it in your glove compartment or on your fridge. Large companies are starting to realize this, and are going back to print advertising.

The benefits of using booklets for marketing

There are many benefits to using booklets for business marketing, including:

1) Branding. Marketing booklets containing expert advice establishes the credibility of your business and makes it recognizable and trustworthy in the industry. Without trust and credibility you have no customers—or sales.

2) Value. A professionally crafted booklet ad value because it educates and inspires your consumers. Every time they receive a booklet full of content they want to read, it reinforces your credibility in the industry.

3) Showcases business information. When booklets highlight a business’s products and services, consumers can figure out which product is best suited to their situation. A few advertisements, together with coupons, can entice them to buy—and having the company brand and contact information featured on every page embeds the information in their memory.

One marketing booklet can accomplish a lot, and that is precisely why booklets are so good for business. If you want your business to reap the benefits of printed marketing booklets, check out the products and services on our website (


Variable Data Printing for Higher Customer Engagement

Many people have noticed that business is becoming too de-personalized and detached lately. With the online technology and the constant inundation with information, customers start to feel as if they are only a very small element of the overall picture, which discourages them from making purchasing decisions or being in any way attached to the brand, company or product. Even when the attachment is already there, few clients enjoy receiving general messages in generic correspondence inside generic envelopes. Given the amount of information your potential or current customers receive every day, it is easy to get lost in the crowd. One of the ways in which iti Direct Mail works with you to ensure that this doesn’t happen is through variable data printing for higher customer engagement.

What is variable data printing?

This is a method that is based on sophisticated and complex use of mail merges to lettersproduce highly customized and targeted messaging. Employing variable data printing for higher customer engagement is an increasingly popular approach due to its contribution to putting the personal touch back into the business. The iti Direct Mail methodology allows you to create numerous variations of your correspondence that goes far beyond simply changing the recipient’s name and address for every new letter. This approach makes it possible to replace entire sections of a multi-page letter according to a set of rules based on age, location, profession, purchasing history and so on and so forth. Images, including those of a signature, can also vary as needed.

Why should I choose iti Direct Mail for variable data printing?

At iti Direct Mail, we take pride in what we do. We understand the importance of using variable data printing for higher customer engagement, and we have been in this line of business for years, producing top-quality results for a variety of clients. One of our competitive advantages is that we do not require a high minimum order – in fact, our minimum, at only 50 pieces, is the lowest you will find in the industry. This gives you an opportunity to test out this approach before widening your efforts. Another advantage lies in the use of real physical stamps instead of coded printing on envelopes, as well as a vast collection of handwritten fonts to create a personalized and humanized feel to your letter. This last element, the handwritten font, can even be based on your very own handwriting – just let us know that you would be interested in this unique service offering.

How should I proceed?

We take the time to listen to every customer’s needs. Before you dive into the world of variable data printing for higher customer engagement, we make sure we know about your goals, requirements and other features that would enable us to provide you with the highest level of service. Our commitment to complete customer satisfaction means that we work with you through every step of the way, providing every opportunity for feedback and verification so that the end result not only meets, but exceeds your expectations. Contact iti Direct Mail today to start the journey.


The Future of Print Marketing is Better Than Ever

Okay, by now we can agree that print marketing is not dead. In fact, it’s still very much alive, and the future of print marketing is looking better and better. Although digital marketers say that print is dead, it’s time they realized that it’s not, and it probably will never die, not completely.

For hundreds of years, print was the world’s primary marketing and information tool. Then the digital age came and almost eliminated the need for print marketing, but not the desire.

Print Marketing is Not Needed Anymore???

Although print marketing is not technically “needed” anymore because of digital media, there is a twist. The twist is that for centuries print was our only choice, and it became expected, but now the digital age has relieved the burden of the print industry to deliver all the necessary information. Print no longer has to, or needs to, tell the entire story by itself.

All print marketing has to do is create desire and intrigue to motivate a response by focusing on one single advertising purpose, for one specific target audience. Companies can use digital media to take care of all the rest of their marketing needs.

Digital Marketing has Redeemed Print Marketing

“Print marketing is not needed,” is a sentiment that makes it even more powerful than it was before. Because it is the unexpected it gets noticed. It’s a novelty, if you will. There are some other points about print marketing to consider, as well:

• Print marketing isn’t bound by a computer, iPad or Smartphone screen. It can have shape and texture and will not be delayed by a computer glitch.

• Printed marketing materials can relay information in a way that digital copy and design can’t, and it can tell its own story, which makes the consumer feel that they’re important to the business.

• The internet has taken over a lot of business aspects including advertising, marketing and processing. Things are now a lot easier when you compare the amount of work that goes into printing materials, to digitally sending materials.

• Even though this is true, newsletter printing services are still around, and are still a big business all over the country. You can attribute this to all the benefits of traditional newsletters over digital newsletters.

Digital Newsletters vs. Printed Newsletters

newslettersPeople get tons of email every day, and they find it almost impossible to read every one of them. Therefore, sending of newsletters through email means that there is little chance that people will read them, making them less effective for businesses compared to printed newsletters.

Remember that:
• People get tired of receiving newsletters in their inbox and they mark them as spam to get rid of them, or they unsubscribe to stop receiving them.

• Reading newsletters on the computer is harder on the eyes than reading a traditional newsletter printed on paper.

• Since people get bombarded with digital media, what they read doesn’t stay with them as long as it does when they read printed material.

The future of print marketing is more attractive and cost-effective for companies because of the above mentioned qualities and challenges of digital media. There is a future for print media, it has its niche and fulfills needs and overcomes obstacles that digital media simply cannot.