Newsletter Printing: 10 Reasons it is Essential for Your Business and Marketing

There are many reasons why a company newsletter can increase revenue and good will with consumers, but here we’re only going to look at ten reasons newsletter printing is essential for any business.

Why Newsletters are Essential for Your Business and Marketing

#1:  The Cost

A printed newsletter is an economical way to keep consumers and staff informed about your company brand, and new developments within your business.

#2 Tangible

A company newsletter is a tangible item consumers can read, and touch, as opposed to only looking at it on a computer screen, where competition to capture their focus is fierce. There is so much information on web pages that it’s hard to get, and keep a reader’s attention.

#3 Reach More Consumers

With newsletter printing, your company can reach more people. Although we live in the internet age, not everyone is internet savvy, and those consumers need your product or service too.

#4 Promotes Company Unity

Newsletter printing promotes unity between management and staff. It opens the door to communication about important company issues, while increasing morale.

#5 Gives Employees a Voice

A printed newsletter is an outlet for employees to contribute their insights and ideas about the company and its products and services, as well as issues internally or with customer service practices. Employees often deal more with consumers than management does, so they have a lot useful information on ways to increase productivity and offer better service(s).

#6 Formal and Informal CommunicationNewsletter Printing

A printed newsletter can mix things up by displaying information both formally and informally.  Product descriptions should probably be written in a formal and to the point manner because they educate and inform, but things like employee profiles can be included and written more informally. Other sides of your company can be shown in more lighthearted ways during more opportune events, like company barbecues or annual parties.

#7 Branding and Promotion

A vibrant and professional printed newsletter can stimulate critical thinking by its readers, which promotes the business environment. As well, it can potentially pierce the company brand forever in their memories.

It’s also a great avenue to mention sales and promotions in a non-aggressive way.

#8 Promotes Loyalty

Newsletter printing promotes loyalty from customers and staff alike by boosting company morale and letting consumers know how important they are to your business.

#9 Constant Communication

A newsletter is a vehicle to maintain constant communication with your audience.

#10 Easy to Create

A printed newsletter is easy to create, especially when you get a little cost-effective help from professionals.

I’m sure now you have a clearer picture now of why newsletter printing is essential for your business and marketing. At iti Direct Mail, we help thousands of businesses reap the benefits of using their newsletter to both increase revenue and build brand awareness.

If you want to take your business to the next level with a printed company newsletter, check out our various design and printing services on our website. There is something there for every business.


Image courtesy of Stuart Miles at

Custom Postcard Printing: An Effective Way to Attract Your Customers

In this day and age, every single one of your current and potential customers is constantlyCustom Postcard Printing
bombarded with a lot of information coming from different channels and from various sources, which may include many of your competitors. As electronic marketing has become more popular, and television and online ads have become prevalent, an important point to keep in mind is that good old-fashioned print advertising remains one of the most cost efficient and effective ways to promote your company, services and products. While people are growing accustomed to muting out the advertising and promotion they hear and watch on a screen, physical mail is becoming the tool once again to enter your customers’ homes and catch their attention. As recent studies have shown, the human attention span values have dropped below eight seconds (less than a goldfish); you have just a few seconds to grasp the attention and imagination of your potential clients. Custom postcard printing – to the rescue!

Why custom postcard printing?

As a company that has been doing print marketing for a lengthy time, we at iti Direct Mail are able to provide you with some information on what tools work the best and which ones do not. While mail merged letters and brochures remain effective methods of promoting yourself, given the bulk of mail people receive every day, it is hard for anything in an envelope or anything folded to really stand out from the rest, while a postcard, taking the same resources to send, does not have to be opened and has a much more optimistic chance of being noticed. An unusual, bright, informative and preferably large custom made postcard can help you make a breakthrough in your marketing efforts. Why large? Because you don’t want your postcard to be lost in all the other mail. Why informative? Because you don’t want the postcard to only attract attention to itself by being colorful, you actually want the attention to transition into a purchasing decision.

What are the options?

The custom postcard printing services that iti Direct Mail provides come with many options in regards to size, paper type, and additional enhancing features, such as UV coating. If you get in touch with our knowledgeable and friendly team while making your order, they will be able to quickly guide you through the options that will help in your particular circumstances.

Generally, we recommend thicker paper, larger paper sizes, and a single layer of UV coating to brighten up the colors. As we have worked with various clients in the past, by following various well planned marketing strategies, we’ve learned how to customize postcards to best suit our customer’s needs. The important thing here is to make an effort to build your business – your customers are waiting, and we are here to provide you with the best digitally printed postcards available. As a result, you get a dynamic, positive, and effective direct mail campaign without having to worry about whether your mail ends up unopened and in the recycling bin. A well-made card has by far the greatest chance of not only being read and looked at, but of bringing in new and repeat business. Try it today.

Best Practices to Improve Direct Mail Fundraising

Understanding the benefits of direct mail fundraising is important to get the best results in your fundraising campaign. Direct mail advertising refers to mailing offers, promotions, and advertisements to current customers and/or other potential consumers. It often will entail a personalized sales letter, brochure, order form and prepaid envelope – the same would apply to direct mail fundraising. Personalized letters, postcards, flyers, and brochures are all used in direct mailing marketing services to advertise a wide array of products and services and could be used in that same capacity to promote a fundraising campaign.

What makes for a strong direct mail fundraising campaign? Following are a number of best practices to improve direct mail fundraising. As noted above, one of the most important things to know is how direct mail advertising actually works. Once you understand this, then it is important to understand how to maximize the impact.

Focus on audience

A key benefit of a strong direct mail fundraising campaign is the assurance that the required audience will indeed be connected to it. One of the key factors of a direct mail fundraising campaign is that a particular demographic can be targeted once you have determined who that audience is. Direct mail fundraising takes the guess work out of the process.

Take time with the fundraising letter

You want to make sure there is no guess work associated with your fundraising campaign. Take time to create a clear, concise and appealing fundraising letter. State up front what your needs are, what you are asking for, the benefits of donating, and personalize it with stories, statistics, photographs, etc. Also consider how easy the mail is to read. Use large, simple print, lighter backgrounds, or darker fonts, lots of space between lines, etc. You don’t want to make potential donors have challenges following what it is that you are asking for.


An effective fundraising campaign needs to consider the administrative costs; the lower Direct Mail Fundraisingthe costs, the more the funds collected are actually applied to the cause. That being said, it is important to find a cost effective direct mailing service. Either way, do some leg work and compare options, administrative costs, etc., and I think that you will find direct mail marketing to be one of the best options for fundraising. You may even be able to get some direct mail organizations to donate to the campaign and decrease your overall administrative costs even more.

Find a direct mail advertising company you can count on

Once you have decided this is the fundraising format you wish to undertake, it is important that you feel confident in your choice of a direct mail marketing company. At iti Direct Mail, we will ensure you are confident and comfortable in your decision. You will be very pleased with our commitment to the entire process of handling the printing and mailing of your direct mail fundraising campaign. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-size companies, including non-profit organizations. By focusing on providing excellent service and building long-term client relationships, we have successfully built direct mail marketing programs that have created lasting success for our customer’s marketing campaigns.  We offer a full service approach to direct mail marketing that includes valuable custom design, print and mail ultimately leading to an effective mail campaign.  To contact our team at iti Direct Mail, phone us at (866) 558-6365 or send us a message or request a custom quote.

Five Ways to Use Direct Mail Marketing in Your Business

Everybody likes to get mail in their letter boxes; it’s the thrill of recognition and of the unknown. It is proof that someone cares enough to send something directly to your address. There’s a reason why companies are still using direct mail marketing – it works. Even those annoying flyers that get dropped off on your doorstep are proven marketing techniques.  The consumer is generally willing to open an envelope, especially if it arrives as part of something intriguing. Here are five ways to use direct mail marketing to increase your business.

Build a Target list

A target mailing list contains the group of people that you want to reach out to as a business or generated as part of your current customer base. The list is different for each industry, though obviously, there may be an overlap. This mailing list can be based on demographics of location, age or consumer history. Your first step is to figure out who you want to reach out to with direct mail.


Direct mail marketing can provide your business with information about the customer base. Every time a point of purchase requests personal information such as a postal code, address, or email, that chain is in possession of data about an individual. They know what you buy, how often you shop, and even information about your location at the time of purchase. There is a plethora of data that allow analysts to predict trends. They can predict, based on a buyer’s history, what appeals to a buyer and when their pitch is likely to be the most effective. That business can then tailor advertising directly to their consumers.

Try a Test Sample

Direct Mail MarketingWith all of the research completed, it is time to use direct mail marketing in your business to reach out directly to consumers. Create a mailing piece with a definitive call to action. This might be a start-up event, launch party or just a sample that you want potential customers to try at home. Your goal is to provoke a response. Include a sign-up sheet or return a piece of mail that says the customer received your product. Direct interaction with customers is positive. It generates conversation and a return on your investment.

Right Place, Right Time

According to most direct-mail gurus, 40 percent of a mail piece’s impact comes from sending it to the right list in the first place, 40 percent comes from the value of the offer and 20 percent comes from the design or writing of the piece. That’s the justification for all the work that went into the preliminaries of building the list, researching the demographics and creating the call to action. Using direct mail marketing in your business through iti Direct Mail will pay off in the long run.

Direct Mail Marketing Ideas for Non-Profit Fundraising Events

Nonprofits rely on the generosity of their community and local government, as well as the broader government to provide funding in the form of grants and donations. Sometimes it can take a lot of legwork to drum up the interest you need to see a positive cash flow. Here are some non profit direct mail ideas that will help you reach potential donors.

Develop a solid mailing list

Word of mouth is one of the best ways to develop a successful mailing list. You want people that you know will give to a charitable organization, and sometimes that is best achieved by speaking to people you already know. Networking is a great way to get in touch with like-minded people and increase your chances of making a mailing list that really converts.

Do something different

Consider using direct mail to send something eye-catching to potential supporters of your cause. A regular old flyer may not be the best way to go, but a postcard mailer, magnets and even bookmarks are far more useful than for just a quick read. If you send your contact list something that serves a purpose, it will remain in their home as a useful reminder, long after the recycling hits the curb.

Be informative

Provide lots of information in your mailer, without being overwhelming. This can be achieved by cleverly arranging the flow ofDirect Mail Marketing information through a layout design, as well as choosing an appealing font. Provide simple contact information, and what your organization is all about (your message), as well as what people can do to help.

Be fun

Newsletters are a great alternative to typical direct mail. It helps provide direct and indirect information to your contact list, without being preachy or demanding. A newsletter can include relevant anecdotes, quotes, jokes and important dates, in an enjoyable format. The newsletters also give you the opportunity to send regularly and ongoing literature to your contact list, which is an important part of forging a relationship with potential donors.

Be eye-catching

If you have an important fundraising event coming up, sending out direct mail specifically to promote it is important. If you use newsletters, you can mention the event repeatedly, leading up to the date, but a dedicated advertisement is also necessary. Make it pop, make it informative and be sure it is easily identifiable from any other mail you may send out.

Raising funds can be difficult, especially in times of financial hardship that often affect entire states or the country, at the same time. It’s important that whatever efforts you make aren’t wasted on customers that aren’t likely to support your cause. Maximize your efforts be reaching out to a target audience that wants to support you. Once you hone your mailing list down, you can be sure that your direct mail marketing plans will help drum up funding and spread the word about any fundraising events you may be planning. If your non-profit organization needs help with direct mail marketing for fundraising, contact iti Direct Mail now.

10 Newsletter Printing Tips and Ideas to Help you Get Creative

In today’s fast-pace marketplace, consumers want information at the touch of a button.  If Newsletter printing tips and ideasthey cannot learn about your products and services quickly, they will move on to your competitor.  A newsletter, digital or print, is a great way to keep your clients informed about what you offer.  It’s also a convenient way to post testimonials, promote sales, ask for feedback and more. Following are ten tips to help you get creative with your newsletter. 1.   Write to your target demographic Unlike short print ads or radio spots, a newsletter allows you to present a range of information.  Tailor this information to your target demographic.  For example, if you sell women’s shoes, you can also include tips on pairing shoes with outfits and other fashion accessories.  For example, a purse and a shoe does not have to match in color as long as they are in the same color palette. 2.   Share Information Explain how your services work behind the scenes. You could also write some articles on your employees, and let your customers get to know the people in your organization better.  Highlight the places where you source material and provide interesting facts about those locations.  With our shoe example, if the leather comes from Italy, you can tell your audience some facts about the region and why their leather is your first choice for your shoes. 3.    Keep it Friendly and Professional Write for reader engagement, but remain professional at all times.  If you do not have a communications specialist or media team on staff, consider outsourcing your newsletter.  4.   Go Easy on Buzzwords Don’t go overboard with buzzwords. You may think it makes your business sound current, but to many people buzzwords are annoying and overused. Also avoid text speak (R U interested in fashion? – don’t write like this!) and avoid calling out and maligning celebrities.   Using our shoe example once again, you can do a celebrity highlight (Kerri Russell was spotted in Chicago wearing pumps from our summer line!) but keep it friendly.  Don’t say things like, “What was Kerri Russell thinking, wearing those shoes last weekend?  She would have looked far better in our black pumps from our summer line.” 5.   Recycle Content You don’t have to write everything from scratch for your newsletter. You probably have a lot of content, and brochure material you could rewrite with a different angle. 6.   Don’t be too sales-focused Your company newsletter is not the place to be pushy on sales. Don’t use a lot of jargon or make it read like a hard sales pitch.  Newsletters are mainly informational, not promotional. 7.   Make it Appealing, Clear and Concise The quality of the information in your newsletter is more important than how much content you have in it, so don’t cram it full of articles. Make it visually appealing, add pictures and graphics, and make sure there is adequate negative space. Negative space is the space between articles and graphics.  It’s the space that keeps the page looking clean and not crowded.  Without negative space, the reader finds the page too distracting and will discard, rather than read, it. 8.   Keep Your Consumers Updated A weekly or monthly newsletter is a great way to keep your consumers updated with current events in your industry, but don’t spam them by making it too frequently. If you have stock that changes rapidly or limited-time specials, a weekly newsletter would work well.  If you have stock with seasonal changes, a monthly or even quarterly newsletter may be a better idea. 9.   Think About Going With Black and White If you’re on a tight budget, rather than having a colorful newsletter, consider going with black and white. It’s classic, easy to read and just as tasteful as its colorful counterpart. 10.  Get Professional Help You and your employees may be too busy to deal with all the aspects of creating a high-quality newsletter for your customers; particularly, if you don’t have the skill set to lay it out professionally. At iti Direct Mail, we love creating exciting, impactful, affordable newsletters. Contact us today for a free consultation, or check out our newsletter products and services on our website. Image courtesy:

Why You Should Be Taking Advantage of Direct Mail Services

The options for advertising today are immense. At one time, we were quite limited to basic print or word of mouth, but today we are inundated with marketing on everything from billboards to ads on our social media sites, from TV and radio, to yes, even a letter or direct mail forms of marketing. The most successful marketing campaigns are those who provide the content in a clear, distinct and effective way while targeting a certain demographic that would be interested in what you offer. The direct mailing service approach allows for your company to send personalized letters or other types of mail directly to the home of the recipients or their place of business, which is typically very well received by your mailing list recipients. This form of marketing is certainly one of the most personalized ways to market your services and products, particularly for the associated costs.

What is Direct mail – what are the benefits?

Direct Mail ServicesDirect-mail advertising is the process of mailing offers, promotions, advertisements to current customers and/or other potential consumers; it often will entail a personalized sales letter, brochure, order form and prepaid envelope. Direct mail is seen as a cost effective, highly measurable, individualized and highly flexible. Personalized letters, postcards, flyers, and brochures are all used in direct mailing service to sell a wide array of products and services. A key success of this form of direct mail service, is the assurance that the chosen audience or particular demographic will have your advertising in their hands rather than hoping that the potential customer will happen to stumble upon the advertisement on social media, television or radio or even a community newspaper – there is often too much guesswork in whether your marketing campaign will reach its target – direct mail marketing takes this guess work out of the process. Some people will try to tell you that an email campaign is the only way to go as it is cost effective, can be targeted and can reach a wide audience, but once again there is no way to know whether it will end up as spam in someone’s email account or whether it will be deleted without being read. Affordability is also a benefit of direct mail marketing. If your business is looking for an affordable way to target specific audiences, then direct mailing service is the way to go.

Who is iti Direct Mail?

A targeted approach to our marketing campaign is critical to ensuring the greatest potential responses are received. Additionally, we need to be confident that the form of marketing we choose, in this case direct mail marketing, is handled, printed and mailed out appropriately and professionally, on time and consistent. At iti Direct Mail, you can be assured of this, regardless of your company size and budget. We specialize in direct mail services tailored for small to mid-size companies. We focus on providing top-notch service, in building long term clients and thereby in ensuring you have success in your marketing campaign to realize a long term relationship. We offer a full approach to the direct mail marketing, from printing, customizing, all the way to an effective mailing process.

To contact iti Direct Mail, call us at (866) 558-6365 or send a message via

How Variable Data Printing Can Help Your Business

Throughout the year, but especially around the holiday season, your customers, clients and people in your contact database receives hundreds or even thousands of pieces of mail, either in their regular mail or via email. This is in addition to aggressive and persistent advertising on the streets, in the media, and inside shopping areas. Many of the marketing campaigns directed at the exact same people as you are trying to reach may be repeated several times a year, and grasping these people’s attention is becoming an increasingly serious feat. What do you do? How can you make your advertisement stand out from the rest, and ensure it is read and acted upon? At iti Direct Mail, we believe we have the solution for you: professional variable data printing (VDP).

What is variable data printing, anyway?

The term variable data printing definitely sounds like something you never want to talk variable data printing
about to your customers, something very technical, uninteresting, and outright boring. Yet it is variable data printing that can bring you and your customers together like few other things will. This technology in its basic form can print a different address on every envelope, depending on the recipient, but it certainly doesn’t stop there. In fact, if properly set up, variable data printing can allow you to change any word on any page of a multi-page document according to a set of rules that you control. For example, if the addressee lives in a particular neighborhood, then the deals and promotions discussed in the letter may be different, together with the return address for your local branch, the name of the person signing the letter and their signature.

The possibilities are virtually endless

How can all of this help your business? Well, that is really up to your imagination. Just think about having the ability to completely customize every piece of marketing you ever send out. Making it friendlier and more personalized for every customer, current or potential that you approach. Everything is in play here too – text, signatures, logos, photos, references, colors, and so on! This means that a person in an affluent neighborhood in Florida would never get the same letter as someone in an industrial campsite in Northern Alaska, for example. This is where all the wealth of demographic and purchasing decisions data you have been collecting all of these years will come in handy. Variable data printing takes your efforts to an absolutely new level, and your customers are certain to appreciate the extra steps you take to speak to them more directly – no one enjoys obviously generic letters that look just like a hundred others, but everyone likes a personal touch.

Why iti Direct Mail?

We have been doing this important work for many years, and the numerous happy customers signify the the fact that we know how to do variable data printing just right to help your business, or organization grow. We’ll even throw in real stamps for free! Get in touch with our friendly and knowledgeable team today to start on this exciting journey!

10 Reasons to Use Direct Mail Services

Let’s find out the ten reasons for using direct mail services so that you will understand how effective direct mail campaigns are.

It’s more personal

Receiving mail is a great feeling—when it isn’t a bill—and the art of mail seems to be dying. By using direct mail services, you are connecting with your consumer and target audience directly, using a method that most businesses have thought prudent to leave behind. This is a massive mistake.

It’s tangible

Getting the word out through the mail is a guarantee that people are going to get their hands on your advertisement, if only for a fleeting moment. This physical connection may be the key element that makes your brand or business stick out in your potential clients’ minds down the line, when they are in need of a product or service like yours.


The web is overrun

Advertisements on the internet are inevitable. They are pesky and overwhelming, and they often trick you into clicking on them or pop-up and redirect your browser without your permission. The truth is that the web-browsing public is utterly sick of being bombarded by online ads – they are everywhere! Don’t try to advertise your product or business here, it may very well just get lost in the crowd.


Using the mail may be a little on the traditional side of things, but it’s a sure-fire way to get your business seen. There is a vacuum left behind from all the businesses that abandoned direct mail advertising – why not be the one to fill that vacuum?

You don’t need an IT department

Direct mail is low-tech so you won’t need a computer wizard to get your advertisements up and running, or to monitor where they are placed, when they are seen, and how often people are clicking on them.

Rain, shine or snow

Regardless of the weather, your direct mail will get to its destination. The same can’t be said for the millions of web-surfers who don’t have access to the internet on a regular basis, or who are having technical difficulties that are keeping them offline.

Safe and secure

No one can hack your advertisement or company via direct mail. There are many wonderful aspects of the internet, but hackers and viruses are its major downfall. Consumers avoid clicking advertisements to avoid a computer bug getting into their system.

Scams galore

There are a million kinds and styles of scams going on every day, from email and internet con artists, to viruses that steal vital information from your computer – not to mention the telephone scams. Direct mail is just a piece of paper. It’s not scary, it doesn’t invoke mistrust, and consumers won’t be afraid to read it or learn more about it.

More effective than other media

When you place an ad in a newspaper or put it on the radio, you are counting on people reading that paper or listening to that radio station at the exact time your ad is placed. There is no guarantee, and certainly less of a guarantee that the right people are viewing or hearing that ad.

No real competing markets

Direct mail has managed to become unique again. Where television and radio now have to compete with satellite radio and video streaming services that have eliminated ads altogether, your direct mail has no competition – not even email because of how much spam users are harassed with.

For more information or to get your business set up with direct mail services, contact us at iti Direct Mail today. You—and your new customers—will be glad you did.

30 Print Marketing Tips and Ideas for the Holidays

The holidays are when the retail and service industries make most of their annual profit. All businesses wonder about how they can attract more customers over this busy sales period. We will discuss 30 print marketing tips and ideas for the holidays that have the potential to bring in more customers.

When and where to send your mailer

Get the word out about sales before the Black Friday rush.

Send out your printed mailer several times. Potential customers need to be exposed to your marketing multiple times before actually deciding to buy.

But don’t forget about having some kind of promotion or sale after the holidays to attract people who want post-holiday deals.

Remember to target your marketing. Most of your customers will come from a very limited range around your business.

Use lists to target new homeowners who have recently bought in your area.

What to send out

Send out invites to a shopping party. Provide beverages and light snacks.

Compile a wish list based on customer purchase histories and send it to them.

Send out mini 5-page catalogues.

Send holiday postcards with a personalized message to your most loyal customers.


Try gift certificates that can only be redeemed at your business for a one week period.

People report that receiving a plastic card that looks like a gift card is more effective than a paper coupon.

Send out a 2015 calendar; as people are planning their holidays, they will see your business logo.

Send out notepads. It will keep you on customer’s minds over the holidays when they jot down their to-do lists.

Send thank you notes to vendors that have helped you to success. They deserve your holiday goodwill.

Don’t talk about business. Highlight the fact that your staff is volunteering and giving back.

What to include on your mailer

Include a small picture of your team on the mailer. It helps give personality and humanize your business.

Not all families celebrate Christmas. Be inclusive and choose winter themed graphics.

Highlight how you will save customers time or money during the holidays.

Make sure that you include your company logo and branding on the mailer.

Make sure you use the same colors and fonts across your marketing.

Print marketing for your store

Use vinyl banners to hang outside your store to promote sales.

Set up signage for promotions in your store.

Use window clings to liven up your storefront and entice customers.

Set up product information stands to answer customer questions when your staff is busy.

Have a small display at your cash register just in case customers missed the details of your promotions.

Have bookmarks or magnets printed and attach them to free samples.

Things to keep in mind

Never overpromise. Don’t have a bunch of exclusions and loop holes to your promotions, you WILL lose customer trust.

Make sure you have enough stock of any product you highlighted in your print marketing.

Your staff should be well aware of your print marketing efforts and promotions.

Remember, print marketing gets them into your store, but give them top notch service to make sure they come back.