Nonprofit Communication Made Easier – Direct Mail Strategies for Fundraising

It’s no secret that most people don’t like junk mail. It’s ugly, it’s impersonal, it’s designed to convince you to part with their hard-earned money, and the average person gets so much of it that they feel inundated by it. If you are working in public relations for a non-profit, chances are that you will face the challenge of contacting your potential donors by mail without letting your message get lost in the huge pile of junk mail that will be arriving in those same mailboxes. iti Direct Mail is aware of this struggle and has a few tried and true direct mail strategies for fundraising by setting your mail apart from the rest and reaching your audience with clarity and style.

 

High Quality

 

One thing that most junk mail has in common is the poor quality of its paper and printing. Companies that send this type of mail want to reach as many people as possible as cheaply as possible. The result is unattractive images printed on low quality paper, catching the interest of very few people. At iti Direct Mail, we believe that people are more likely to read mail that looks as though its sender cares about what they are saying. We use high quality paper and adhere to high standards throughout all steps of our process. We make your job easier by creating mail your donors want to open.

 

Personalization

 

The impersonal nature of junk mail is another factor in people’s tendency to send itNonprofit_Fundrise straight into the garbage. That’s why iti Direct Mail works with you to create highly personalized mail that will let your audience know that you care about getting your message directly to them. By recognizing your potential donors as individuals rather than simply hitting them with a barrage of mass mails, we increase the chances that they will take the time to read your words, appreciate your cause and donate their time and money to helping you help others.

 

One Stop Shop

 

Not only does iti Direct Mail provide you with high quality print material with a stylish degree of customization, we maintain control over the entire process from start to finish by centralizing it in one location. This helps us keep things simple and affordable while still being able to guarantee an attractive end product. Our in-house designers are committed to providing you with mail that won’t end up in the trash, and they achieve that end by giving their best to each project that comes their way.

 

More than Just Advertising

 

At iti Direct Mail, we understand that communicating your cause means more to you than just advertisements. You are trying to make the world a better place, and we want to make that fundraising goal easier for you to achieve. Our job is to help you with clear, correct and beautiful printed material, including newsletters, brochures, calendars and anything else to help grab your donors’ attention. We take great satisfaction in knowing that our hard work helps your hard work to pay off in a big way!

Mortgage Marketing with Direct Mail: Two Powerful Techniques

Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.

 

First Technique – Focus on the Mortgage Company’s Services

 

Direct mail marketing can help a mortgage company, particularly because direct mail Mortage_Marketting
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.

 

Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.

 

Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign 

 

Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.

 

Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.

Hand Addressing – Why is it Important for Letters?

Remember back in the day when you were a child, or young adult and you couldn’t wait to get letters in the mail from Grandma? Or postcards in the mail from a loved one or friend vacationing across the world? Although you couldn’t go, you could feel like you did when you got that postcard hand addressed to you. Back then, there was nothing more exciting than seeing your name and address in handwritten ink on an envelope.

 

Would you be surprised to know that people still love to see that today? Even though Hand_Addressingwe all text, well maybe not everyone, maybe grandma is just learning but soon she will be. It is very impersonal to get a text or email; so people still love to get letters in the mail hand addressed to them.  It’s sort of like a flash from the past for the older generations, and something brand new for the younger ones.

 

When it comes to marketing materials it isn’t any different, and this still applies. So if
you want to connect instantly with your audience, you may want to start ultra-personalizing your marketing materials. If you’re having trouble getting your audience to open and read your marketing materials, perhaps hand addressing is the key to fixing that. When they see a letter that is hand addressed to them, they get the feeling they’re opening something from a friend, not a business trying to sell them something.

 

So whether your audience is under 25, over 60 or somewhere in between, handwritten marketing materials addressed to them, written in blue ink, could cause more people to read what you want to tell them.

 

How Does Hand Addressing Work?

 

Color printing is used on the envelopes with blue ink, so it looks like it was handwritten – and you can get your logo and return address in colored ink as well. But, it is not done in the same way print shops print envelopes. With their services the portion of the envelope that doesn’t change (your company information) is in color, but the addressee’s name and address isn’t. So the personalization aspect doesn’t exist.

 

Advancement in Technology

 

With advancements in technology, machines can recreate handwriting and it’s impossible to tell the difference. As well, it creates consistent quality, so from the first envelope to the last, the high-quality printing remains the same. Perhaps you could do it yourself, but in the long-run how cost effective would this be?

 

Where can I get Hand Addressing done?

 

You can get your envelopes hand addressed here at iti Direct Mail. We know how important hand addressing is to your valued customers. This is why we offer this service at free; and you don’t have to order more envelopes than our usual minimum of 50 pieces per order to qualify for the service.

 

As well, you get to choose the font, and you can use it for addressing envelopes, or to make handwritten comments and notes on any printed material – you can even print an entire letter in handwriting. To order yours now, or get more information visit our website ( http://www.letterprinting.net/ ).

Personalize Your Mail with Variable Data Printing

Getting people to read marketing mail is a bit of a complex business. Many people instantly recognize the marketing letter as a technique to get them to buy, and so they don’t take any notice of it. So how can you get better results? By making the letter more personal and of interest to its recipient. But how can you make a mass market mail out personal enough to grab attention? That’s the hard part.

A good design

Your letter needs to be better designed, and better written than everything else in the Variable_Data_Printingmailbox. You want the letter to be noticed so that it will get results. In order to create a personalized letter that really looks one of a kind, you need to make use of variable printing. This will let you make a variety of changes to the letter.

Change everything

Variable data printing is digital printing that can change different elements in the design of the page from one piece of printing to the next to suit the individual needs of the reader.  The trick is to personalize the mail without compromising the cost, or the speed of the printout. Personalization changes are made on things like text, graphics, or images. You can also change URLs and QR codes. It’s not just a matter of substituting Mr.Jones for Mrs. Smith anymore. With variable data printing, you can print 10,000 completely different documents with one command.

Benefits

Personalized direct mail has a proven rate of investment. It attracts and keeps customers because the mail speaks directly to them. Today’s printing does this better than ever. More information is available on mailing lists, which provide a greater amount of demographic information like marital status, income and interests. Even color preferences are not secret.  Mail outs can be specifically designed to appeal to the reader with the use of color and the use of photographs to evoke an emotional response; knowing what moves the reader by knowing where he lives and what he buys can make a big difference.

Response for the future

Another benefit is the feedback that the mailer can provide. You can personalize the mailer to know how well it has worked. Thepiece of personalized mailcan gather information on how many people used the card and took advantage of it. It gathers response rates through bar codes, or coded coupons to help you understand what part of your marketing is working, and where.

Obviously, you can make changes so that the recipient’s name and address is on the letter, but you can also personalize your own address so that your letter is coming from the local office nearest to them, not the main office in what may be a faraway city. More than the name in the address, with variable data printing you can change and personalize information on every page, and in every part of the letter.

Variable data printing for personalizing direct mail can make things easier for you to meet your customers where they are waiting for you. Make your mailers work by personalizing all the information on them.

Earn Improved Business Through Custom Postcard Printing

You may think direct mail advertising is antiquated, but it’s anything but! In fact, advertising using postcards is a much more effective form of reaching your target audience than you may think. Consider how much the everyday person is bombarded by advertising, from online to television and radio – it’s pretty crazy. Because of the development of online advertising and social media marketing, the amount of advertising that come through traditional mail have decreased.

Postcard PrintingThe challenges of mail

Sending advertising through the mail poses some obstacles, which mainly consist of getting your mailer seen. If you send out a brochure, or something in an envelope, they are easily recognized as advertising and thrown out before they are opened. With postcards, you don’t have this problem because it’s a reflex to look at the card and flip it over. It’s effortless and you don’t feel like you are ‘wasting your time’ by opening something you know is advertising.

Direct contact

This means feeling like you are reaching your audience directly by sending something to their home, and giving them a direct line of sight to your business through your postcard. You never really know how many people are seeing your online advertisements or listening to the ones that air on television and the radio – it can sometimes be a shot in the dark. A postcard doesn’t waste any time or space, all the critical info you need a consumer to see is right there and easy to digest.

Design is key

The design of your postcard is very important. Not only does it have to be eye catching and interesting, but it can’t be overwhelming. You need to get your message to the consumer quickly and simply, but also provide an appearance that gets them interested enough to read the info in the first place. This can be achieved through a palatable color scheme, an interesting layout, or cleverly chosen font, etc. Another important decision is the size of the actual card you choose. If it’s too small it will get lost amongst the other pieces of mail, so you want something a little larger than standard to make it pop-out in a pile of mail.

They’re cost effective

When you send out an advertisement that involves an envelope, you incur the additional cost of the envelopes, on top of the advertisement within, and additional postage. For post cards, you have one charge for the card and the design, and then postage, which is usually inexpensive for postcards. If budget is a concern this is the way to go – although, even with an astronomical advertising budget, this is still the most effective means of reaching your consumer.

If your business moved away from direct mail advertising at some point, now is a good time to consider getting back into it. The advertising game is always changing, and sometimes what’s old is new again. Now is the time to take advantage of the direct mail advertising. Get your business seen by your target audience by utilizing catchy, cost-effective postcards. Get in touch with us at iti Direct Mail to design, print or mail your customized postcards.

The Popularity of Using Snap Pack Mailers for Direct Mail

Snap pack mailers have become extremely popular in the direct marketing. They are showing up in mailboxes everywhere and their usage shows no sign of slowing down. Snap pack mailers have been shown to be effective for many reasons. The main one being that they make companies money. They do this because they create curiosity when seen in the mailbox; also, they have a very high open and response rate and are really effective when sending important communications. Let’s discuss the benefits of using snap pack mailers for direct mail in more detail.

What is a Snap Pack Mailer?

You’ve probably received these mailers in your box before. Snap pack mailers show up in the mail without an envelope. They are letter size with perforated edges, and you have to tear them open along perforated lines. Let’s talk about why these snap pack mailers are so effective.

Snap PackThey save Businesses Money

As mentioned, snap packs do not require an envelope because they are glued or pressure sealed. So this saves a company a lot of money when they don’t have to purchase envelopes for hundreds or even thousands of mailers that they need to send out.

They Work Because of Curiosity

First off, a huge benefit of using snap pack mailers in a direct mail campaign is that they create curiosity in the mind of the receiver.  In this competitive economy, it’s important to create a sense of importance and urgency in opening direct mailers. This leads us to our next major benefit.

They Have a High Open Rate

Open rate is a marketing term relating to percentage of people that open a direct mailer. In the case of snap packs, the open rate is extremely high. Open rate is important because the higher the opening rate, the bigger the response to the mailing campaign. This is why it is such a sought after method of direct mailing.

They are Very Useful When Sending Important Information

Snap pack mailers can be especially beneficial if you are sending very sensitive, important, or time sensitive information. Companies frequently use them to send pay stubs, account statements, credit offers or for billing a client. The high open rate ensures that they will be read and responded to in a timely manner.

They Result in More Money

It has been proven that the high open and response rate of snap pack mailers results in more money. If used in donation campaigns, more money is collected from potential donors. When used to report account balances or credit statements they result in more timely payments which increase revenue for the company that uses them to contact their customers.

To find out more information about snap pack mailers and how your business can utilize them in your direct mailers, contact iti Direct Mail. We will help you customize a mailer and get them into the hands of current or potential customers. You can speak to us about your business needs and reap the benefits of direct mail.

Non-Profits: Raise Funds With Direct Mail

For anyone who has worked or volunteered at a non-profit organization, you will understand the importance of creating awareness for an organization. It’s integral to the success of a non-profit—in order for it to survive and to get the support of local citizens and funders. Direct mail is one solution in making effective mail outs and techniques to maintain the support of current partners, and create new partners as well. iti Direct Mail has marketing specialists that can create an efficient mail out campaign to create awareness, and help you raise funds for your non-profit organization.Raise Funds

Communicating Effectively

Some common methods to increase funds or donor awareness are letters and postcards. A personal letter is a means of communicating information about your non-profit’s mission, goals and some history about your charity as well.  Additionally, a letter is a good way to thank a donor for their support and commitment. Moreover, you can use calendars, booklets, brochures, newsletters, and other marketing tools too. It is effective in raising awareness in whatever it is you are trying to promote, and increases the chances of your target clients looking at the postcard. Furthermore, you can use effective images and texts on the postcards. It is easy to include in sales kits or in high traffic areas to attract customers. Direct mail is also a way to tell potential donors about upcoming fundraising events, and it will keep your current partners up to date.

We will be able to create high quality, low cost mail pieces that are tailored to your organization. We can save you time and money, and we are experienced in direct mail marketing with quality non-profit mail pieces that will not be mistaken for junk mail.  Usually, the only communication you will have with your funders are the postcards or letters, so it is worth the time and effort to create pieces that will effectively convey your organization’s mission and process.

Some Additional Tips

You need to write effectively and include stories that will tug at your reader’s heart strings. You need to determine what is most important for your organization, and why your organization is important to the community.  It has to be compelling, and keep the attention of your potential donors. It is also recommended to send out fundraising letters.

Furthermore, when you design your letterhead, it can leave an impact on its readers and your funders. That is why we take the time to select the appropriate graphics, colors, and logos, and it is what people will associate with your organization.  It should also match your business cards and brochures, and it should reflect what is going in the body of your letter. We have a variety of styles to choose from, including simple designs, to a premium business letterhead design.  Our letterheads have personality, and they will convey your organization’s purpose. Our designs are completely original, please visit our website today (www.letterprinting.net) to get started with one of our direct mail campaign.

Direct Mail Marketing – Deliver Your Message and Get it Read

The biggest problem with direct mail marketing is getting your audience to actually read your marketing message. If you can get them to at least read it and if the copy writing is done correctly, they are more likely to be enticed to take action.

Although, writing a newsletter to alert your audience of sales and services is the main purpose of your mail marketing efforts (sounds easy, right?), it also can be a constant battle.  The theory behind it is easy, but don’t let that fool you.Direct Mail

Deliver You Message Professionally and get it Read

The best advice we can give you is to get it right the first time so you can save yourself some money and a whole lot of frustration. Although mail marketing is not an exact science, there are things you can do to increase the odds in your favor so your mail won’t be ignored by your audience.

Creating professional looking mailer doesn’t have to be difficult, but it takes thoughtful planning. So, by the time you get to the execution stage (mailing your marketing materials), every exact detail should be taken care of.

Know Your Market – Are you Targeting the Right Market?

With direct mail marketing, delivering your message and getting it read is your ultimate goal. To get a jump on this, make sure you know who your market is.

Although this may sound easy, think about this: are you targeting the right audience? You could have the best newsletter with top-notch copywriting and a professional design, but if you’re not getting it into the hands of people who would be interested in your products or services, everything is wasted.

For example, you don’t want to send information on your latest toy for toddlers to a group of 50+ men.

If It Walks Like a Duck…

Professional looking designs apply to direct mail marketing, too. If it looks like junk, it will be treated like junk. Your audience won’t take the time to even glance at it. Inevitably, they for sure won’t read it, and they definitely won’t take action—which will make all your marketing efforts a waste of time and money, and both are valuable commodities that can not be wasted.

Get Your Marketing Message Read

If you don’t know what you’re doing, that’s okay. You can’t be expected to do everything. Your talents are better spent running your business, and this is a task that can easily be outsourced—particularly, if you don’t have a marketing team.

Many small businesses outsource tasks that they aren’t proficient at, either because they don’t have the time, or they don’t feel like dealing with the frustration.

Here, at iti Direct Mail, our staff has 11 years’ experience in targeted direct mail marketing. We know how to create professional looking newsletters that don’t look like junk mail. As a result, we can help you deliver a personalized marketing campaign that will help make your business money.

If you want to take your business to the next level, check out our direct mail marketing services on our website. There is something there for every type and size of business.

Newsletter Printing: 10 Reasons it is Essential for Your Business and Marketing

There are many reasons why a company newsletter can increase revenue and good will with consumers, but here we’re only going to look at ten reasons newsletter printing is essential for any business.

Why Newsletters are Essential for Your Business and Marketing

#1:  The Cost

A printed newsletter is an economical way to keep consumers and staff informed about your company brand, and new developments within your business.

#2 Tangible

A company newsletter is a tangible item consumers can read, and touch, as opposed to only looking at it on a computer screen, where competition to capture their focus is fierce. There is so much information on web pages that it’s hard to get, and keep a reader’s attention.

#3 Reach More Consumers

With newsletter printing, your company can reach more people. Although we live in the internet age, not everyone is internet savvy, and those consumers need your product or service too.

#4 Promotes Company Unity

Newsletter printing promotes unity between management and staff. It opens the door to communication about important company issues, while increasing morale.

#5 Gives Employees a Voice

A printed newsletter is an outlet for employees to contribute their insights and ideas about the company and its products and services, as well as issues internally or with customer service practices. Employees often deal more with consumers than management does, so they have a lot useful information on ways to increase productivity and offer better service(s).

#6 Formal and Informal CommunicationNewsletter Printing

A printed newsletter can mix things up by displaying information both formally and informally.  Product descriptions should probably be written in a formal and to the point manner because they educate and inform, but things like employee profiles can be included and written more informally. Other sides of your company can be shown in more lighthearted ways during more opportune events, like company barbecues or annual parties.

#7 Branding and Promotion

A vibrant and professional printed newsletter can stimulate critical thinking by its readers, which promotes the business environment. As well, it can potentially pierce the company brand forever in their memories.

It’s also a great avenue to mention sales and promotions in a non-aggressive way.

#8 Promotes Loyalty

Newsletter printing promotes loyalty from customers and staff alike by boosting company morale and letting consumers know how important they are to your business.

#9 Constant Communication

A newsletter is a vehicle to maintain constant communication with your audience.

#10 Easy to Create

A printed newsletter is easy to create, especially when you get a little cost-effective help from professionals.

I’m sure now you have a clearer picture now of why newsletter printing is essential for your business and marketing. At iti Direct Mail, we help thousands of businesses reap the benefits of using their newsletter to both increase revenue and build brand awareness.

If you want to take your business to the next level with a printed company newsletter, check out our various design and printing services on our website. There is something there for every business.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Custom Postcard Printing: An Effective Way to Attract Your Customers

In this day and age, every single one of your current and potential customers is constantlyCustom Postcard Printing
bombarded with a lot of information coming from different channels and from various sources, which may include many of your competitors. As electronic marketing has become more popular, and television and online ads have become prevalent, an important point to keep in mind is that good old-fashioned print advertising remains one of the most cost efficient and effective ways to promote your company, services and products. While people are growing accustomed to muting out the advertising and promotion they hear and watch on a screen, physical mail is becoming the tool once again to enter your customers’ homes and catch their attention. As recent studies have shown, the human attention span values have dropped below eight seconds (less than a goldfish); you have just a few seconds to grasp the attention and imagination of your potential clients. Custom postcard printing – to the rescue!

Why custom postcard printing?

As a company that has been doing print marketing for a lengthy time, we at iti Direct Mail are able to provide you with some information on what tools work the best and which ones do not. While mail merged letters and brochures remain effective methods of promoting yourself, given the bulk of mail people receive every day, it is hard for anything in an envelope or anything folded to really stand out from the rest, while a postcard, taking the same resources to send, does not have to be opened and has a much more optimistic chance of being noticed. An unusual, bright, informative and preferably large custom made postcard can help you make a breakthrough in your marketing efforts. Why large? Because you don’t want your postcard to be lost in all the other mail. Why informative? Because you don’t want the postcard to only attract attention to itself by being colorful, you actually want the attention to transition into a purchasing decision.

What are the options?

The custom postcard printing services that iti Direct Mail provides come with many options in regards to size, paper type, and additional enhancing features, such as UV coating. If you get in touch with our knowledgeable and friendly team while making your order, they will be able to quickly guide you through the options that will help in your particular circumstances.

Generally, we recommend thicker paper, larger paper sizes, and a single layer of UV coating to brighten up the colors. As we have worked with various clients in the past, by following various well planned marketing strategies, we’ve learned how to customize postcards to best suit our customer’s needs. The important thing here is to make an effort to build your business – your customers are waiting, and we are here to provide you with the best digitally printed postcards available. As a result, you get a dynamic, positive, and effective direct mail campaign without having to worry about whether your mail ends up unopened and in the recycling bin. A well-made card has by far the greatest chance of not only being read and looked at, but of bringing in new and repeat business. Try it today.