Create an Official Look with a Snap-Pack Mailer

Looking for an effective type of direct marketing? Snap pack mailers are a good way of doing that, and they are a form of communication that will bring you results. In addition, snap pack mailers will be beneficial when you need to send something that is time-sensitive, or important. iti Direct Mail is a leader in direct mail marketing, and we will meet your specific printing needs. That is why we offer innovative strategies like snap pack mailers for you to get your client’s attention.


Generating Profit


First of all, you can use snap packs for many things like sales letters, billing and account Marketingstatements, and pay stubs. Our Snap Pack printing will create direct mail that will generate great results for your company. These snap pack mailers are pressure sealed forms that require the recipient to tear off the edges in order to open it.  They are constructed from a piece of paper which is folded and sealed with glue and are mailed without an envelope. We offer a variety of snap packs that are tailored to meet your direct mail needs and are most commonly used for:

  • Direct mail marketing
  • Accounting jobs; reporting yearly contributions by non-profits
  • Administrative jobs; mailing user information to your subscriber
  • Asking for donations while using two-way forms with built-in remit envelopes

Snap packs come in various sizes, but most of them are 8.5 x 11 or 8.5 x14, but we also offer 4×6 postcard sizes, as well as, 8.5 x14 forms with a built-in return envelope. Furthermore, if you’re looking for self-mailers that are folded and sealed with a wafer seal tab, that is an option as well. The 8.5 x 11 paper is folded and mailed without an envelope. It is sealed with glue on the edges, and the recipient will open the mail piece by taking off the marked side edges. You will have to tear off the right and left side edge, and some of the forms will have a bottom edge to be torn off too. We can print these forms in black and white or color, along with graphics of your choice.


Effective Marketing Tools


Another option is the 8.5 x 14 snap pack, a double postcard that is one sheet of paper 8.5” high by 6” wide paper that is folded in half to make a postcard that is 6” wide by 4.25” high. It is also mailed without an envelope. These snap packs can be printed on both sides and mail-merged on both sides.  These cards are appropriate if you need the recipient to return one of the cards back, for example, as a survey taken by the recipient of the card. Double-sided printing on the snap pack card is also good to use if you want to cover the content printed on the inside. Another option for self-mailers that are folded is that they can be sealed with wafer seal tabs. There are various ways you can deliver these snap packs and the turnaround time is short. These are just some of the ways you can utilize and create snap pack mailers.  Contact us today in order to get started, and you will see how these mailers will boost your business.


Let the Power of Digital Variable Printing Spearhead Your Marketing Campaign

When it comes to printed marketing campaigns, there is nothing that audiences dislike more than an impersonal approach. There’s a reason people call this type of mailing “junk mail”, and a reason that most customers will toss these letters into the trash along with the rest of the junk. Nobody likes to feel that you are just sending them paper masquerading as letters, clogging up their mailbox with material they will never read. That’s where our variable printing services come in. We work with your company to create marketing campaigns that personally reach every potential customer.


Calling Customers by Name


In most situations, calling someone “Hey you!” is considered quite rude. This is one Digital variable printingreason customers tend to throw away letters that are not personally addressed to them. Our variable data printing services help to eliminate this problem. We don’t just put a customer’s name on the envelope; we also make certain to make all communication direct and personal by calling your audience by name in all parts of your campaign. This lets them know that you care enough to find out who they are speaking to, rather than just addressing them as anonymous members of a crowd.


Customized for Individuality


iti Direct Mail marketing can help you to connect on an individual level with your customers in more ways than just showing them that you know their names. Our variable printing services can do more than just change the name on each printed letter in your order. We can alter the entire letter, including its content and design, based on your clientele’s interests, purchase history, recent events and nearly any other parameter you suggest. We want your audience to know that you see them as people, not as numbers, and that you have their individual wants and needs in mind as you craft your campaign. When a customer believes that you care about their interests, they are less likely to toss your marketing letters in the trash.


Putting Your Best Foot Forward


There is more to a customer-business relationship than just showing that you understand your customers. iti Direct Mail can also help you to introduce yourself to your clientele and help them to understand why your products and services are the best on the market. We can help you send your message in an engaging and attractive way to ensure that you come out looking your very best. We offer a wide variety of designs and materials to help you connect with your audience.


Let Us Drive Your Marketing Campaign


When your campaign is based on individuality and direct communication, your success is much more likely than if you simply fire off letters at random. When you let the power of iti Direct Mail’s variable printing services spearhead your direct mailing campaign, you are tapping into a high quality method of sparking your customers’ interests. We can help you to reach your audience’s minds rather than helping them fill their trash cans. Contact us today and see what our variable printing campaigns can do for your business.



7 Good Reasons to use Handwritten Direct Mail Campaigns

When is the last time you received a hand-addressed envelope in the mail—not digitalized, but with actual handwriting? Whether it was a postcard or a letter, these occasions are rare, but awesome to experience; which is why hand addressed envelopes can be such an effective direct marketing tool.


Below are some good reasons to use handwritten direct mail campaigns.


There are hundreds of ways to market a business, though choosing the most effective way is a challenge and is not as easy as one would think. To effectively reach your target market it is so important that your marketing stands out from your competitors.

This is how handwritten direct mail can become your secret weapon.


One: Increases the Chance of Your Message Being Read


If you create and send direct mail, you more than likely spend a lot of time perfecting yourHand Written message, but if it just gets thrown out, all your hard work ends up at the land fill. To increase the chances of your message being read, you can hand-address your envelope and message.

Since the internet age came about, real handwriting is a thing of the past. So envelopes with handwriting stand out, and are more personal – which greatly increases the rate of your letter getting read.


Two: Shows Your Audience How Valuable They Are


When your audience gets a handwritten piece of direct mail in their mailbox, it sends a positive message of how your company feels about them. Real handwriting demonstrates that a lot of time and energy went into communicating with them.


Three: Shows You’re Willing to go Beyond What Consumers Expect


Handwritten direct mail campaigns make your company unique in the eyes of consumers, particularly if your competitors aren’t using them. Your competitors probably still rely on bulk mail, but you can show your customers that you work harder for them.


Four: Handwritten Campaigns are Economical with a Higher ROI


By using an affordable handwritten direct mail service you’re spending your marketing dollars wisely, and with letters being opened, you’ll get higher responses, which translates into a higher ROI.


Five: More Creativity


You can get creative with handwritten direct mail because you can underline key points in your message with ink; this will make it stand out more.


Six: More Personality during Holidays


To connect with your audience on a deeper level, handwritten direct mail during the holidays is perfect. You can even send out handwritten cards on their birthday, or a handwritten note about special holiday deals.


Seven: Adds Sincerity


It’s proper etiquette to send handwritten notes in certain circumstances, such as thank you notes for baby showers or weddings. So why should it be any different in the business/consumer relationship? A lot of businesses don’t think that way, so if you send your loyal customer’s handwritten thank you notes, it will add sincerity.

Now that you know these seven good reasons to use handwritten direct mail campaigns, are you ready to give it a try?

If you are, we love creating marketing collateral here at iti Direct Mail.  We also know how expensive marketing can be, so we pride ourselves on making sure our services are affordable. Contact us today for a free custom quote, or check out our direct mail products and services on our website.



Top 6 Tips to Make Your Direct Mail Marketing Campaign Successful

A successful marketing campaign is one where you are able to engage the appropriate audience or demographic, get them to respond with a call to action, and create repeat customers. Let’s take a closer look at 6 key tips to make your direct mail marketing campaign a success.


Who is your audience?


One of the most important aspects of a marketing campaign is to understand who you are targeting. Without a specific understanding of your demographics you cannot streamline your marketing approach. For example, if you are hoping to sell a product to young adults, you don’t want a campaign that targets parents or seniors as you will be unsuccessful in ensuring a call to action. So, what are you considering when narrowing down your audience? You may consider age, gender, academic level and income as well as specific interests, behaviors, etc.


What are you trying to achieve?


Once you have defined your audience, the next thing to consider is your objective, or what you intend to achieve. What do you need to get out of your campaign to define it as successful? It is important to focus on your business goals, values and objectives.


How can you target your specific demographic?


Now that you have determined your demographic s you can set your marketing goals with DirectMail Marketingmore clarity. The next step is to determine the medium; how you will engage your audience – how you will communicate with your potential demographics. Will you use desktop, mobile, Twitter, Facebook, other social medium platforms, emails, print? You may wish to highlight a few mediums that you will focus on.


Focusing your content


It is important that your advertising content is clearly defined and sends the correct message. You need to make sure your message leaves no question as to what you wish to offer. And you need to ensure your content connects to your audience. People are looking to connect – emotional, social and intellectual connections are the most common approaches. Encourage your audience to read more, learn more, and engage further to ensure a successful marketing campaign.


How people will know you?


A strong marketing campaign will stand out – people will know who you are and what you are offering – and they need to be able to know this quickly, without any question or concern. One of the ways that you can accomplish this is through branding. Consistency in branding will make your marketing campaign much more successful. What does that mean? It could be as simple as ensuring your personal logo is attached to all information, regardless of the medium. It could mean consistent colors, images, and fonts are used across mediums whether they are electronic or print formats.


Have you been successful? How do you define success?


As part of your business goals, values, and objectives you may wish to define if your marketing medium has been successful. How will you measure to determine if it has been successful? For some marketing campaigns, it may be as simple as getting people to visit a website. For others, it might be a purchase of an item or signing up to receive a newsletter. The goal is to get the highest percentage of response possible. Evaluating the success or limitations of any marketing campaign will ensure that future campaigns will be more successful.

Once you know what you want to accomplish and how to define your marketing campaign success, you can then find a full service direct-mail company to assist you. At iti Direct Mail we will ensure that you are confident and comfortable in your direct mail marketing decision. We specialize in direct mail services tailored for small to mid-size companies. We focus on providing excellent service and in building long term client relationships.  We offer a full service approach to direct mail marketing, custom printing and mailing.  You can contact us directly by filling a contact form at



Make an Impression through Newsletter Printing Ideas

A Subtle Strategy


Newsletter printing is a subtle and effective way to keep your customers and associates “in the loop”, while at the same time, marketing your company or organization. Newsletters do not overtly advertise or function as a “sales pitch”, but instead rely on company news, upcoming events, and points of interest. Newsletters are a great way to promote your business in a tactful and tasteful way. Make an impression through the use of newsletter printing ideas today!


Tell, Don’t Show


Part of the reason why newsletters are an effective way to make an impression on Newsletter printingcustomers and future leads is that they are informational. So how can you make an impression through newsletter printing? Use your newsletter as a place to keep your customers informed about the current events and current issues of your business, organization, or industry.


Follow Up


Follow-up newsletters are a great way to get your customers interested in your business or organization. They’re also a great way to let your customers know that you care about keeping them informed and up-to-date. This helps build brand awareness, which builds brand loyalty. Make an impression through newsletter printing and build a loyal customer base all at the same time!


Be Professional. Hire a Professional


Make sure that your newsletter is presented in a professional format. Nothing turns people off more than a company or organization with a poorly designed and poorly written newsletter. To make sure that your newsletter is free of typos and sloppy grammar mistakes, illegible fonts, and blurry photos, it’s important to hire writing, editing, and design professionals. This is a critically important step to take in making an impression through newsletter printing. The value of newsletters is often overlooked by even small businesses but a good business owner knows when it’s time to hire a direct marketing professional.




The best way to make an impression through newsletter printing is to go that extra mile, and show your clients and associates that your company or organization cares about adding that personal touch. In other words, newsletter printing is an effective way to not only communicate with your customers or clients, but to connect with them. While having a company Facebook page or Twitter feed can be part of your organization’s marketing strategy, it shouldn’t be the only part; social media can be effective, but it can also be impersonal and easy to dismiss.


Do It Differently


Sending out a beautifully written and professionally rendered document, however, is not only a great way to show your clients you care about communicating with them directly – and not just through a Facebook post or Tweet – but it is also a way to demonstrate that your company is not afraid to do it a little differently. Social media marketing has become the “it” way to market, but not every client or customer follows that link or “likes” that post. Do it differently and stand out with a newsletter. Why not make an impression by using some great newsletter printing ideas like these?

7 Tips to Increase Direct Mail Response and Conversion

No matter what size or type of business you run—whether you offer products, services, or anything in between—it can only be as strong as your client base.  That is, after all, why advertising came into play in the first place.  While you may think that advertising is just advertising, you have to remember that there are a lot of businesses out there that are playing the same game to get your potential customer’s attention.  Even if those businesses aren’t in your industry, they can still manifest as competition when your clients aren’t noticing your promotions because of the other promotions they are constantly being bombarded with.  Even personalized direct mail promotions can be overwhelming when too many come at once.


How can you prevent your promotions from going unnoticed?  Make them stand out above the rest!


Here are seven tips you can follow to make sure your business’s promotional marketing stands out above all of your competition.


1) Don’t print it yourself


direct mailYou can make a larger impact while investing less time, money, and stress if you go through a direct mail and marketing service like ours here at iti Direct Mail.  You can design low cost postcards, brochures, and flyers—you name it, we can print it—that will look professional enough to stand out in any stack of mail.


2) Personalization is key


Don’t just go generic.  The way to make an impact with your future client is to reach him or her on a personal level.  Try personalizing your letters and postcards so they really catch your future client’s eye.


3) Use color


You could print your promotions out in black and white, but it would be much more eye-catching if you printed them out in color!  Don’t want to use colored ink?  That’s fine, even printing in black and white on colored paper can make an eye-catching impression.


4) Size matters


This may seem odd, but think about the average stack of mail or flyers.  A lot of the promotions and marketing printouts are the same size, which makes it a lot easier for your promotion to be missed when your potential client is sifting through a stack of mail.  One way to make sure your business doesn’t get overlooked is to send out a different-sized mail piece.  If it stands out of the stack due to its size or shape, then it’s a lot more likely to get looked at.


5) Change your font


Using a hand-written or more abstract font may not seem like a lot, but it can convey the idea that what’s written isn’t anywhere near as boring or redundant as it is fun and exciting.  Make your business stand out by making your mail-out as fun and unique as you are.


6) Use a different type of paper


The weight and texture of the paper you print your mail-piece on can make a difference, too.  Using photo paper or even printing out a custom postcard can make an impact simply because it looks and feels different than the rest.  Plus, adding a little extravagance to your mail-out sends the message that this client is actually important to you—not just one in a number of other potential clients.


7) Make sure your envelope looks as good as your letter


If you want your letter to be read, you need to get your future client to notice it.  If your envelope looks like junk mail, it isn’t even going to be opened.  However, if your envelope looks personalized and a bit more interesting, it’s very likely the customer will open and read your letter.


The key to converting customers to your business is in getting them to notice your business.  Direct mail marketing can make that happen, but you need to make sure your mail-outs stand out from the competition.  Getting your potential clients to read your promotion is the best way to ensure they become your clients.

5 Top Tips for Nonprofit Direct Mail Success

1: Know Your Goal


The first tip of the top five tips for nonprofit direct mail success is to ask yourself: what isnonprofit direct mail the goal of your nonprofit direct mail campaign? How much money do you want to fundraise? How many donors do you want to attract? Knowing your specific goals will help you decide which format is best for your campaign. Personal letters, for example, are a great way to keep your current donors feeling directly involved in your non-profit’s success, but they won’t necessarily attract prospective donors. So before you send out anything, make sure that you clearly define your goals.


2: Do Your Research


The second tip for nonprofit direct mail success is to do your research. Direct mail is one of the most effective ways to attract prospective donors or keep current donors up to date about new fundraisers and campaign opportunities. E-mails are too impersonal and too easy to “delete”. But before you invest money in a direct mail campaign, make sure you do your research first. Creating a successful direct mail campaign is so much more than just sending a letter; it involves planning all the aspects of the design, print, production and mailing of the operation.


3: You Get What You Pay For


Part of creating a successful direct mail campaign is to strike a balance in the design and production of your materials between “flashy” and “shoddy.” Many places will offer quantity over quality and print off high quantities of cheap and unprofessional looking materials. This might save you some pennies in your pocket, but it won’t be bringing any dollars in to your nonprofit. On the other hand, don’t go overboard and spend a pile of money on flashy, top-of-the-line advertising , you’ll end up detracting donors, as they’ll wonder (rightly so!) how much money your nonprofit really needs (or worse, where you’re spending it).  Tip 3 for nonprofit direct mail success is to economize, but don’t go cheap or too expensive.


4: Don’t Look Like Junk


Simply put, if your advertising material looks like junk mail then it is going straight into the garbage (or recycling!). That’s why the fourth tip for nonprofit direct mail success is to work with professionals who can help you design a direct mail campaign that will get people’s attention, but won’t end up in the trash.


5: (Don’t) Shop Around


The easiest and most economical way to execute your non-profit’s direct mail marketing campaign is to use a “one stop shop”. Hiring multiple organizations for multiple jobs will only confuse and complicate matters, and will end up costing you more time and money in the long run. That’s why the final tip for nonprofit direct mail success is to trust your marketing with a direct mailing service provider that specializes in quality and makes sure that every aspect of your campaign is taken care of from the first to the last step.

Custom Postcard Printing—Its Importance to Small Businesses

Do you run your own small business?  Are you looking for ways to extend your client base?  The traditional methods of advertising may not be working as well as they should be, and there are a number of reasons for that.  Here’s why custom postcards are the answer for small business advertising.


You’re a small business


There’s one thing that distinguishes your business within the marketplace—you’re a Postcard Printingsmall business.  That definitely won’t come as a surprise, nor may it be surprising to learn that some of the draw towards your business may be its size.  Today is a technology-fueled world, but not everyone wants his or her experience with a business to be automated.  Often the draw towards a small business is the fact that it is personable.  You directly interact with your clients to ensure they get the best experience with your business—something that is as important to you as it is to your clients—so make your advertising match your business ethics: use custom postcards to reach out to your potential clients.  Custom postcards are, as their name suggests, fully customizable so you can directly interact with your future clients using the information and personalization that you want.


Let the other companies spam your clients’ inboxes


Business has become internet-based—which is great.  The internet makes reaching new and wide-spread clients accessible.  The problem is that everyone is doing it.  On any day, your future client could be bombarded by upwards of 20 emails from all sorts of companies and businesses.  The emails that don’t go straight to junk mail might get read if they present an interesting hook or offer, but more often they are deleted in one sweep along with all the other promotional emails.  The internet is an inexpensive means of reaching a wide audience, but your potential clients are inundated with so many of these emails that they simply aren’t making the impact they should.


How do you make sure your promotions get noticed amongst all the rest?


Simple, make sure your message makes it right into your potential clients’ hands.  The nice thing about the custom postcard format is that they don’t even have to be opened in order for your client to notice the images, colors, special offer or promotion, and more importantly, your business products and services.  As soon as your client goes to his or her mailbox, he or she is going to see the postcard—you’ve already made way more progress than that mass of emails he or she deleted without even reading this morning.


Postcards are fun


There’s a lot to be said for the stigma of the postcard, too.  Postcards are known for being fun glimpses into the adventures of a close friend or relative—they are personal and intriguing by nature, and they are designed to captivate enough interest to make their readers want to go explore this fun and exciting new place.  That is the expectation of the postcard, so why not use this to your advantage?  The key to advertising is to get your business noticed; custom postcards are the way to make that happen.


For more information about custom postcards, or to get started customizing custom postcards for your business, visit us at iti Direct Mail today.

Nonprofit Communication Made Easier – Direct Mail Strategies for Fundraising

It’s no secret that most people don’t like junk mail. It’s ugly, it’s impersonal, it’s designed to convince you to part with their hard-earned money, and the average person gets so much of it that they feel inundated by it. If you are working in public relations for a non-profit, chances are that you will face the challenge of contacting your potential donors by mail without letting your message get lost in the huge pile of junk mail that will be arriving in those same mailboxes. iti Direct Mail is aware of this struggle and has a few tried and true direct mail strategies for fundraising by setting your mail apart from the rest and reaching your audience with clarity and style.


High Quality


One thing that most junk mail has in common is the poor quality of its paper and printing. Companies that send this type of mail want to reach as many people as possible as cheaply as possible. The result is unattractive images printed on low quality paper, catching the interest of very few people. At iti Direct Mail, we believe that people are more likely to read mail that looks as though its sender cares about what they are saying. We use high quality paper and adhere to high standards throughout all steps of our process. We make your job easier by creating mail your donors want to open.




The impersonal nature of junk mail is another factor in people’s tendency to send itNonprofit_Fundrise straight into the garbage. That’s why iti Direct Mail works with you to create highly personalized mail that will let your audience know that you care about getting your message directly to them. By recognizing your potential donors as individuals rather than simply hitting them with a barrage of mass mails, we increase the chances that they will take the time to read your words, appreciate your cause and donate their time and money to helping you help others.


One Stop Shop


Not only does iti Direct Mail provide you with high quality print material with a stylish degree of customization, we maintain control over the entire process from start to finish by centralizing it in one location. This helps us keep things simple and affordable while still being able to guarantee an attractive end product. Our in-house designers are committed to providing you with mail that won’t end up in the trash, and they achieve that end by giving their best to each project that comes their way.


More than Just Advertising


At iti Direct Mail, we understand that communicating your cause means more to you than just advertisements. You are trying to make the world a better place, and we want to make that fundraising goal easier for you to achieve. Our job is to help you with clear, correct and beautiful printed material, including newsletters, brochures, calendars and anything else to help grab your donors’ attention. We take great satisfaction in knowing that our hard work helps your hard work to pay off in a big way!

Mortgage Marketing with Direct Mail: Two Powerful Techniques

Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.


First Technique – Focus on the Mortgage Company’s Services


Direct mail marketing can help a mortgage company, particularly because direct mail Mortage_Marketting
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.


Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.


Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign 


Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.


Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.