Increase Your Marketing ROI Using Snap Pack Mailer

You put a lot of money into that mailer. Not just money went into it; there was also the time and resources. So how can you be sure that you will get back what you paid for it? If you are convinced that most of what you send out just ends up in the trash, then you need to try something new. Send out mailers that people want to open. Send them something that catches their attention. One thing that makes people curious is a snap pack mailer. You can increase your marketing return on investment using a snap pack mailer because it’s impossible to see one without wanting to open it.


snap pack mailer

What they are


A snap pack mailer is a pressure-sealed envelope-free mailer that is perforated on three sides. The receiver has to tear off three sides of the envelope to open it. We have a snap pack printing service that creates direct mail pieces that can get you great results on your ROI.


Why do they work?


The snap pack mailer looks official, so it seems as though whatever is inside is official, important or urgent. They are often used by businesses and payroll, so they remind people of their pay checks. People think there is something valuable inside, like a check. Plus, the idea of tearing the perforations is just so tempting, especially when the envelope is just sitting there in front of you. They work because people can’t throw them away without opening. It’s against human conditioning.


They are personalized to list the recipient’s name, address and other personal facts. This is another reason why they work. Speaking directly to the individual appeals to the individual, and this brings a high response rate. We at iti Direct Mail understand how to make this work to your advantage, working with you to make the most out of the variable data that you have.


What can they be used for?


They work well with direct mail marketing, but they can also be used for corporate purposes, such as accounting reports to clients, and have other administrative uses. They look official as direct mail marketing, because they do have many official uses. They can also be used for donations requests, because they have two distinct parts, in which one can be a mail-in return form.


The snap pack mailers come in three sizes from iti Direct Mail. They can usually be found in 8.5×11 size, or 8.5×14 size, but here they come in postcard size as well, 4×6. The postcard on the bottom can be conveniently torn off and mailed back to you.


There are a lot of ways that the snap pack mailers will work to increase your ROI. They will get opened and that is the most important thing. They can work for you because they can be tailored to be exactly what you want them to be. Our staff is here to help you make sure that you get exactly the mailer that you need. Contact us today and discover what we at iti Direct Mail can do for you.


How Personalizing Direct Mail Campaigns Can Help Reach Your Target Audience

A Thing of the Present


In today’s increasingly online world, it seems that mail has become a thing of the past. On the contrary; direct mail campaigns are still one of the best ways to advertise and keep in touch with your customer base.


While email and social media platforms are no doubt effective tools for advertising your business, direct mail campaigns are typically known to be more effective in not only attracting new clients, but also increasing customer loyalty. People are inundated, even saturated, by Twitter Feeds and Facebook posts. After a while (and it usually doesn’t take that long), most people simply tune out all the virtual noise going on around them. That is, “likes” on Facebook are not an accurate indication of whether a business is succeeding or not.


When you personalize a direct mail campaign, it demonstrates to your current and future clients that you are willing to go that extra mile to keep them in the loop. And, as many studies show, people are more likely to remember a flyer or newsletter delivered to their home than they are a quick email delivered to their inbox. Plus, with personalized direct mail campaigns, there’s no chance that your letter will end up in someone’s “Spam” folder.


Low-Cost, High Impact


The majority of small to mid-size businesses simply do not have the money or time to spend on expensive printing and mailing services. As most of us know, printing costs can be exorbitant and orchestrating a mailing campaign is a laborious and time-consuming endeavor. Most businesses do not have the time to spend coordinating targeted mail campaigns.


personalized direct mail campaigns

That’s why we offer direct mail services that are not only cost-effective and efficient, but professional. We ensure that all the marketing material that is sent out on your behalf is of the highest caliber and quality, so that your personalized advertisements, flyers and newsletters never look like “Junk Mail.” With our direct mail services, you’ll be able to get the best return on your investment: not only will you save time and money, but you’ll also get great results, as your attractive and professional looking mail campaign will be sure to attract future customers and build client loyalty.


If you’re wondering how personalizing direct mail campaigns can help reach your target audience, just give us a call. We offer free one-on-one consultations for anyone interested in learning more about the benefits of direct mail campaigns and the services we offer.


Track Your Results


Believe it or not, not everyone uses the Internet. That’s right — not everyone’s on Facebook or Twitter or Instagram. While it may seem like using the Internet to advertise one’s business is the way to go, many businesses are actually missing out on a large customer base that has chosen, for one reason or another, to go offline.


If you’re not yet sure who your targeted audience is, direct mail campaigns are actually a great way to find out, as you are able to track responses by using codes that allow you to compare different approaches and different target markets. Personalized direct mail campaigns will help you reach your target audience, as they provide a much more accurate reflection of how your business is being received by the public, and which market or demographic you want to gear your business towards.


Grab Your Customer’s Attention with Handwritten Envelopes

When you are focusing on doing a direct mail campaign, one of the most important things that you need to consider is how effective your campaign will be. You want to stand out; you want to ensure you have as large a response as possible and you want to do it within a budget. Let’s take a look at some ways that we can ensure a more effective campaign.


Adding the personal touch


It is important to connect with a potential consumer from the first moment they receive your mail piece, even before they read your advertisement. One of the ways you can do this is by using handwritten envelopes. They have been proven to increase response rates. There is something about finding a letter in your stack of mail that stands out. For some people, using a colored envelope will assist with this, but many achieve this by using handwritten envelopes. There is an element of nostalgia associated with receiving mail, and even more so with receiving handwritten letters. It adds a personal touch that has been otherwise lost in emails and other forms of advertising.


handwritten envelopes

Interestingly enough, research has shown that the color of ink will also impact this handwritten envelope – using blue ink instead of black seems to garner a greater, more positive response. Blue ink appears to catch the eye and reflects the feeling that it is handwritten rather than machine produced. A third thing to consider, with respect to the handwritten envelope, is the attachment of a stamp rather than a metered stamp. Metered stamps create a very impersonal feeling and are less likely to garner a response at all, ensuring the likelihood of your advertisement ending up in the trash unopened.


How and why?


So, in a nutshell, what is it about the handwritten envelope that garners a greater response? Above, we noted the nostalgia associated with receiving a letter from an old friend; but we can take that one step further by saying it could also produce a feeling of curiosity for many people, about what could be inside. Overall, the personal touch or personal influence elicits a real response when compared to the standard, generic response most people have toward promotional materials – which is ignoring it.


Find a direct mail organization you can count on.


It is so important to find effective ways to grab the attention of your customers – adding a little personal touch to your mail campaign is one way of doing this. Adding print in different colors, using different colored paper, bright images or other personal touches such as handwritten envelopes are just some of the ways to achieve this. It is important to find a direct mail company that can provide you as many options as possible to find the right touch for you and your campaign.


One such company is ours, iti Direct Mail. You will be very pleased with our commitment to handling, printing and mailing your direct mail promotional materials. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-sized companies. We offer a full approach to the direct mail marketing, fundraising, and promotion from printing, customizing, all the way to an effective mailing process. To contact iti Direct Mail, phone us at (866) 558-6365 or send a message via


Direct Mail Marketing Tips For Today’s Mortgage Experts

Direct mail marketing can be used to create a positive relationship between the mortgage expert and the customer. When used correctly, mortgage direct mail marketing can prompt past customers to come back for the same services in the future and also use direct mail to spread the good word about your services by word of mouth to their friends, family, and acquaintances.


mortgage direct mail marketingSince 1999, we at iti Direct Mail have put our full efforts into making direct mail marketing campaigns that recipients will be excited to open and review. Our recipients, who are most often our past customers, do not enjoy receiving junk mail, and this is why we have studied ways to make business’s mail appeal to our recipients. Some reasons to continue sending direct mail for marketing is that it strengthens business relationships, helps experts stand out in the professional world, it’s relatively inexpensive, gets prospects with real names and addresses, and much more.


Strengthening Business Relationships


If you are not taking advantage of direct mail marketing then it is possible that you are missing out on potential opportunities to strengthen current business relationships or build new ones. Most households these days still skim direct mail pieces. Direct mail has been found to be more effective at being an emotional target when compared to emails, which were found to be more often than not, unopened when deleted. Most people enjoy receiving direct mail advertising more than irritating junk email from a retailer. This can be the result of several factors, one may be that direct mail appears more personal to the recipient, while emails do not have the same effect and often do not address the recipient by name. Direct mail marketing is also not limited to letter and envelope methods as it is now acceptable to also use postcards for direct mail marketing. The benefit of this is that postcards are easy to read, eye-catching, and best of all, do not have to be opened.


Tracking Effectiveness


Some have made the case that direct mail marketing could not be tracked. Although this may be true, there is a different, more effective way to ensure recipients are reading your ads. The amount of responses you receive is much more important to the effectiveness of your ads than the amount of views. Adding a customized landing page to each postcard or letter ensures tracking the effectiveness of your mailings. This allows you to track how many people are responding to each mailing. Direct mail does not necessarily have to be opened in order to be effective with customers. It can be a simple mention of a name on the postcard or letter that can stick in their mind.


Targeting the Right Customers


To ensure that you are not wasting any time, work with a mailing list provider, which can help achieve the goal faster. Mailing list providers help build lists based on a number of factors including location, mortgage amount, and credit score data. This type of data helps find the right clientele without wasting time and energy with those who are not interested. So save your time and energy by investing in direct mail marketing to expand your clientele base.


Create an Official Look with a Snap-Pack Mailer

Looking for an effective type of direct marketing? Snap pack mailers are a good way of doing that, and they are a form of communication that will bring you results. In addition, snap pack mailers will be beneficial when you need to send something that is time-sensitive, or important. iti Direct Mail is a leader in direct mail marketing, and we will meet your specific printing needs. That is why we offer innovative strategies like snap pack mailers for you to get your client’s attention.


Generating Profit


First of all, you can use snap packs for many things like sales letters, billing and account Marketingstatements, and pay stubs. Our Snap Pack printing will create direct mail that will generate great results for your company. These snap pack mailers are pressure sealed forms that require the recipient to tear off the edges in order to open it.  They are constructed from a piece of paper which is folded and sealed with glue and are mailed without an envelope. We offer a variety of snap packs that are tailored to meet your direct mail needs and are most commonly used for:

  • Direct mail marketing
  • Accounting jobs; reporting yearly contributions by non-profits
  • Administrative jobs; mailing user information to your subscriber
  • Asking for donations while using two-way forms with built-in remit envelopes

Snap packs come in various sizes, but most of them are 8.5 x 11 or 8.5 x14, but we also offer 4×6 postcard sizes, as well as, 8.5 x14 forms with a built-in return envelope. Furthermore, if you’re looking for self-mailers that are folded and sealed with a wafer seal tab, that is an option as well. The 8.5 x 11 paper is folded and mailed without an envelope. It is sealed with glue on the edges, and the recipient will open the mail piece by taking off the marked side edges. You will have to tear off the right and left side edge, and some of the forms will have a bottom edge to be torn off too. We can print these forms in black and white or color, along with graphics of your choice.


Effective Marketing Tools


Another option is the 8.5 x 14 snap pack, a double postcard that is one sheet of paper 8.5” high by 6” wide paper that is folded in half to make a postcard that is 6” wide by 4.25” high. It is also mailed without an envelope. These snap packs can be printed on both sides and mail-merged on both sides.  These cards are appropriate if you need the recipient to return one of the cards back, for example, as a survey taken by the recipient of the card. Double-sided printing on the snap pack card is also good to use if you want to cover the content printed on the inside. Another option for self-mailers that are folded is that they can be sealed with wafer seal tabs. There are various ways you can deliver these snap packs and the turnaround time is short. These are just some of the ways you can utilize and create snap pack mailers.  Contact us today in order to get started, and you will see how these mailers will boost your business.


Let the Power of Digital Variable Printing Spearhead Your Marketing Campaign

When it comes to printed marketing campaigns, there is nothing that audiences dislike more than an impersonal approach. There’s a reason people call this type of mailing “junk mail”, and a reason that most customers will toss these letters into the trash along with the rest of the junk. Nobody likes to feel that you are just sending them paper masquerading as letters, clogging up their mailbox with material they will never read. That’s where our variable printing services come in. We work with your company to create marketing campaigns that personally reach every potential customer.


Calling Customers by Name


In most situations, calling someone “Hey you!” is considered quite rude. This is one Digital variable printingreason customers tend to throw away letters that are not personally addressed to them. Our variable data printing services help to eliminate this problem. We don’t just put a customer’s name on the envelope; we also make certain to make all communication direct and personal by calling your audience by name in all parts of your campaign. This lets them know that you care enough to find out who they are speaking to, rather than just addressing them as anonymous members of a crowd.


Customized for Individuality


iti Direct Mail marketing can help you to connect on an individual level with your customers in more ways than just showing them that you know their names. Our variable printing services can do more than just change the name on each printed letter in your order. We can alter the entire letter, including its content and design, based on your clientele’s interests, purchase history, recent events and nearly any other parameter you suggest. We want your audience to know that you see them as people, not as numbers, and that you have their individual wants and needs in mind as you craft your campaign. When a customer believes that you care about their interests, they are less likely to toss your marketing letters in the trash.


Putting Your Best Foot Forward


There is more to a customer-business relationship than just showing that you understand your customers. iti Direct Mail can also help you to introduce yourself to your clientele and help them to understand why your products and services are the best on the market. We can help you send your message in an engaging and attractive way to ensure that you come out looking your very best. We offer a wide variety of designs and materials to help you connect with your audience.


Let Us Drive Your Marketing Campaign


When your campaign is based on individuality and direct communication, your success is much more likely than if you simply fire off letters at random. When you let the power of iti Direct Mail’s variable printing services spearhead your direct mailing campaign, you are tapping into a high quality method of sparking your customers’ interests. We can help you to reach your audience’s minds rather than helping them fill their trash cans. Contact us today and see what our variable printing campaigns can do for your business.



7 Good Reasons to use Handwritten Direct Mail Campaigns

When is the last time you received a hand-addressed envelope in the mail—not digitalized, but with actual handwriting? Whether it was a postcard or a letter, these occasions are rare, but awesome to experience; which is why hand addressed envelopes can be such an effective direct marketing tool.


Below are some good reasons to use handwritten direct mail campaigns.


There are hundreds of ways to market a business, though choosing the most effective way is a challenge and is not as easy as one would think. To effectively reach your target market it is so important that your marketing stands out from your competitors.

This is how handwritten direct mail can become your secret weapon.


One: Increases the Chance of Your Message Being Read


If you create and send direct mail, you more than likely spend a lot of time perfecting yourHand Written message, but if it just gets thrown out, all your hard work ends up at the land fill. To increase the chances of your message being read, you can hand-address your envelope and message.

Since the internet age came about, real handwriting is a thing of the past. So envelopes with handwriting stand out, and are more personal – which greatly increases the rate of your letter getting read.


Two: Shows Your Audience How Valuable They Are


When your audience gets a handwritten piece of direct mail in their mailbox, it sends a positive message of how your company feels about them. Real handwriting demonstrates that a lot of time and energy went into communicating with them.


Three: Shows You’re Willing to go Beyond What Consumers Expect


Handwritten direct mail campaigns make your company unique in the eyes of consumers, particularly if your competitors aren’t using them. Your competitors probably still rely on bulk mail, but you can show your customers that you work harder for them.


Four: Handwritten Campaigns are Economical with a Higher ROI


By using an affordable handwritten direct mail service you’re spending your marketing dollars wisely, and with letters being opened, you’ll get higher responses, which translates into a higher ROI.


Five: More Creativity


You can get creative with handwritten direct mail because you can underline key points in your message with ink; this will make it stand out more.


Six: More Personality during Holidays


To connect with your audience on a deeper level, handwritten direct mail during the holidays is perfect. You can even send out handwritten cards on their birthday, or a handwritten note about special holiday deals.


Seven: Adds Sincerity


It’s proper etiquette to send handwritten notes in certain circumstances, such as thank you notes for baby showers or weddings. So why should it be any different in the business/consumer relationship? A lot of businesses don’t think that way, so if you send your loyal customer’s handwritten thank you notes, it will add sincerity.

Now that you know these seven good reasons to use handwritten direct mail campaigns, are you ready to give it a try?

If you are, we love creating marketing collateral here at iti Direct Mail.  We also know how expensive marketing can be, so we pride ourselves on making sure our services are affordable. Contact us today for a free custom quote, or check out our direct mail products and services on our website.



Top 6 Tips to Make Your Direct Mail Marketing Campaign Successful

A successful marketing campaign is one where you are able to engage the appropriate audience or demographic, get them to respond with a call to action, and create repeat customers. Let’s take a closer look at 6 key tips to make your direct mail marketing campaign a success.


Who is your audience?


One of the most important aspects of a marketing campaign is to understand who you are targeting. Without a specific understanding of your demographics you cannot streamline your marketing approach. For example, if you are hoping to sell a product to young adults, you don’t want a campaign that targets parents or seniors as you will be unsuccessful in ensuring a call to action. So, what are you considering when narrowing down your audience? You may consider age, gender, academic level and income as well as specific interests, behaviors, etc.


What are you trying to achieve?


Once you have defined your audience, the next thing to consider is your objective, or what you intend to achieve. What do you need to get out of your campaign to define it as successful? It is important to focus on your business goals, values and objectives.


How can you target your specific demographic?


Now that you have determined your demographic s you can set your marketing goals with DirectMail Marketingmore clarity. The next step is to determine the medium; how you will engage your audience – how you will communicate with your potential demographics. Will you use desktop, mobile, Twitter, Facebook, other social medium platforms, emails, print? You may wish to highlight a few mediums that you will focus on.


Focusing your content


It is important that your advertising content is clearly defined and sends the correct message. You need to make sure your message leaves no question as to what you wish to offer. And you need to ensure your content connects to your audience. People are looking to connect – emotional, social and intellectual connections are the most common approaches. Encourage your audience to read more, learn more, and engage further to ensure a successful marketing campaign.


How people will know you?


A strong marketing campaign will stand out – people will know who you are and what you are offering – and they need to be able to know this quickly, without any question or concern. One of the ways that you can accomplish this is through branding. Consistency in branding will make your marketing campaign much more successful. What does that mean? It could be as simple as ensuring your personal logo is attached to all information, regardless of the medium. It could mean consistent colors, images, and fonts are used across mediums whether they are electronic or print formats.


Have you been successful? How do you define success?


As part of your business goals, values, and objectives you may wish to define if your marketing medium has been successful. How will you measure to determine if it has been successful? For some marketing campaigns, it may be as simple as getting people to visit a website. For others, it might be a purchase of an item or signing up to receive a newsletter. The goal is to get the highest percentage of response possible. Evaluating the success or limitations of any marketing campaign will ensure that future campaigns will be more successful.

Once you know what you want to accomplish and how to define your marketing campaign success, you can then find a full service direct-mail company to assist you. At iti Direct Mail we will ensure that you are confident and comfortable in your direct mail marketing decision. We specialize in direct mail services tailored for small to mid-size companies. We focus on providing excellent service and in building long term client relationships.  We offer a full service approach to direct mail marketing, custom printing and mailing.  You can contact us directly by filling a contact form at



Make an Impression through Newsletter Printing Ideas

A Subtle Strategy


Newsletter printing is a subtle and effective way to keep your customers and associates “in the loop”, while at the same time, marketing your company or organization. Newsletters do not overtly advertise or function as a “sales pitch”, but instead rely on company news, upcoming events, and points of interest. Newsletters are a great way to promote your business in a tactful and tasteful way. Make an impression through the use of newsletter printing ideas today!


Tell, Don’t Show


Part of the reason why newsletters are an effective way to make an impression on Newsletter printingcustomers and future leads is that they are informational. So how can you make an impression through newsletter printing? Use your newsletter as a place to keep your customers informed about the current events and current issues of your business, organization, or industry.


Follow Up


Follow-up newsletters are a great way to get your customers interested in your business or organization. They’re also a great way to let your customers know that you care about keeping them informed and up-to-date. This helps build brand awareness, which builds brand loyalty. Make an impression through newsletter printing and build a loyal customer base all at the same time!


Be Professional. Hire a Professional


Make sure that your newsletter is presented in a professional format. Nothing turns people off more than a company or organization with a poorly designed and poorly written newsletter. To make sure that your newsletter is free of typos and sloppy grammar mistakes, illegible fonts, and blurry photos, it’s important to hire writing, editing, and design professionals. This is a critically important step to take in making an impression through newsletter printing. The value of newsletters is often overlooked by even small businesses but a good business owner knows when it’s time to hire a direct marketing professional.




The best way to make an impression through newsletter printing is to go that extra mile, and show your clients and associates that your company or organization cares about adding that personal touch. In other words, newsletter printing is an effective way to not only communicate with your customers or clients, but to connect with them. While having a company Facebook page or Twitter feed can be part of your organization’s marketing strategy, it shouldn’t be the only part; social media can be effective, but it can also be impersonal and easy to dismiss.


Do It Differently


Sending out a beautifully written and professionally rendered document, however, is not only a great way to show your clients you care about communicating with them directly – and not just through a Facebook post or Tweet – but it is also a way to demonstrate that your company is not afraid to do it a little differently. Social media marketing has become the “it” way to market, but not every client or customer follows that link or “likes” that post. Do it differently and stand out with a newsletter. Why not make an impression by using some great newsletter printing ideas like these?

7 Tips to Increase Direct Mail Response and Conversion

No matter what size or type of business you run—whether you offer products, services, or anything in between—it can only be as strong as your client base.  That is, after all, why advertising came into play in the first place.  While you may think that advertising is just advertising, you have to remember that there are a lot of businesses out there that are playing the same game to get your potential customer’s attention.  Even if those businesses aren’t in your industry, they can still manifest as competition when your clients aren’t noticing your promotions because of the other promotions they are constantly being bombarded with.  Even personalized direct mail promotions can be overwhelming when too many come at once.


How can you prevent your promotions from going unnoticed?  Make them stand out above the rest!


Here are seven tips you can follow to make sure your business’s promotional marketing stands out above all of your competition.


1) Don’t print it yourself


direct mailYou can make a larger impact while investing less time, money, and stress if you go through a direct mail and marketing service like ours here at iti Direct Mail.  You can design low cost postcards, brochures, and flyers—you name it, we can print it—that will look professional enough to stand out in any stack of mail.


2) Personalization is key


Don’t just go generic.  The way to make an impact with your future client is to reach him or her on a personal level.  Try personalizing your letters and postcards so they really catch your future client’s eye.


3) Use color


You could print your promotions out in black and white, but it would be much more eye-catching if you printed them out in color!  Don’t want to use colored ink?  That’s fine, even printing in black and white on colored paper can make an eye-catching impression.


4) Size matters


This may seem odd, but think about the average stack of mail or flyers.  A lot of the promotions and marketing printouts are the same size, which makes it a lot easier for your promotion to be missed when your potential client is sifting through a stack of mail.  One way to make sure your business doesn’t get overlooked is to send out a different-sized mail piece.  If it stands out of the stack due to its size or shape, then it’s a lot more likely to get looked at.


5) Change your font


Using a hand-written or more abstract font may not seem like a lot, but it can convey the idea that what’s written isn’t anywhere near as boring or redundant as it is fun and exciting.  Make your business stand out by making your mail-out as fun and unique as you are.


6) Use a different type of paper


The weight and texture of the paper you print your mail-piece on can make a difference, too.  Using photo paper or even printing out a custom postcard can make an impact simply because it looks and feels different than the rest.  Plus, adding a little extravagance to your mail-out sends the message that this client is actually important to you—not just one in a number of other potential clients.


7) Make sure your envelope looks as good as your letter


If you want your letter to be read, you need to get your future client to notice it.  If your envelope looks like junk mail, it isn’t even going to be opened.  However, if your envelope looks personalized and a bit more interesting, it’s very likely the customer will open and read your letter.


The key to converting customers to your business is in getting them to notice your business.  Direct mail marketing can make that happen, but you need to make sure your mail-outs stand out from the competition.  Getting your potential clients to read your promotion is the best way to ensure they become your clients.