10 Reasons to Use Direct Mail Services

Let’s find out the ten reasons for using direct mail services so that you will understand how effective direct mail campaigns are.

It’s more personal

Receiving mail is a great feeling—when it isn’t a bill—and the art of mail seems to be dying. By using direct mail services, you are connecting with your consumer and target audience directly, using a method that most businesses have thought prudent to leave behind. This is a massive mistake.

It’s tangible

Getting the word out through the mail is a guarantee that people are going to get their hands on your advertisement, if only for a fleeting moment. This physical connection may be the key element that makes your brand or business stick out in your potential clients’ minds down the line, when they are in need of a product or service like yours.

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The web is overrun

Advertisements on the internet are inevitable. They are pesky and overwhelming, and they often trick you into clicking on them or pop-up and redirect your browser without your permission. The truth is that the web-browsing public is utterly sick of being bombarded by online ads – they are everywhere! Don’t try to advertise your product or business here, it may very well just get lost in the crowd.

Visibility

Using the mail may be a little on the traditional side of things, but it’s a sure-fire way to get your business seen. There is a vacuum left behind from all the businesses that abandoned direct mail advertising – why not be the one to fill that vacuum?

You don’t need an IT department

Direct mail is low-tech so you won’t need a computer wizard to get your advertisements up and running, or to monitor where they are placed, when they are seen, and how often people are clicking on them.

Rain, shine or snow

Regardless of the weather, your direct mail will get to its destination. The same can’t be said for the millions of web-surfers who don’t have access to the internet on a regular basis, or who are having technical difficulties that are keeping them offline.

Safe and secure

No one can hack your advertisement or company via direct mail. There are many wonderful aspects of the internet, but hackers and viruses are its major downfall. Consumers avoid clicking advertisements to avoid a computer bug getting into their system.

Scams galore

There are a million kinds and styles of scams going on every day, from email and internet con artists, to viruses that steal vital information from your computer – not to mention the telephone scams. Direct mail is just a piece of paper. It’s not scary, it doesn’t invoke mistrust, and consumers won’t be afraid to read it or learn more about it.

More effective than other media

When you place an ad in a newspaper or put it on the radio, you are counting on people reading that paper or listening to that radio station at the exact time your ad is placed. There is no guarantee, and certainly less of a guarantee that the right people are viewing or hearing that ad.

No real competing markets

Direct mail has managed to become unique again. Where television and radio now have to compete with satellite radio and video streaming services that have eliminated ads altogether, your direct mail has no competition – not even email because of how much spam users are harassed with.

For more information or to get your business set up with direct mail services, contact us at iti Direct Mail today. You—and your new customers—will be glad you did.

30 Print Marketing Tips and Ideas for the Holidays

The holidays are when the retail and service industries make most of their annual profit. All businesses wonder about how they can attract more customers over this busy sales period. We will discuss 30 print marketing tips and ideas for the holidays that have the potential to bring in more customers.

When and where to send your mailer

Get the word out about sales before the Black Friday rush.

Send out your printed mailer several times. Potential customers need to be exposed to your marketing multiple times before actually deciding to buy.

But don’t forget about having some kind of promotion or sale after the holidays to attract people who want post-holiday deals.

Remember to target your marketing. Most of your customers will come from a very limited range around your business.

Use lists to target new homeowners who have recently bought in your area.

What to send out

Send out invites to a shopping party. Provide beverages and light snacks.

Compile a wish list based on customer purchase histories and send it to them.

Send out mini 5-page catalogues.

Send holiday postcards with a personalized message to your most loyal customers.

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Try gift certificates that can only be redeemed at your business for a one week period.

People report that receiving a plastic card that looks like a gift card is more effective than a paper coupon.

Send out a 2015 calendar; as people are planning their holidays, they will see your business logo.

Send out notepads. It will keep you on customer’s minds over the holidays when they jot down their to-do lists.

Send thank you notes to vendors that have helped you to success. They deserve your holiday goodwill.

Don’t talk about business. Highlight the fact that your staff is volunteering and giving back.

What to include on your mailer

Include a small picture of your team on the mailer. It helps give personality and humanize your business.

Not all families celebrate Christmas. Be inclusive and choose winter themed graphics.

Highlight how you will save customers time or money during the holidays.

Make sure that you include your company logo and branding on the mailer.

Make sure you use the same colors and fonts across your marketing.

Print marketing for your store

Use vinyl banners to hang outside your store to promote sales.

Set up signage for promotions in your store.

Use window clings to liven up your storefront and entice customers.

Set up product information stands to answer customer questions when your staff is busy.

Have a small display at your cash register just in case customers missed the details of your promotions.

Have bookmarks or magnets printed and attach them to free samples.

Things to keep in mind

Never overpromise. Don’t have a bunch of exclusions and loop holes to your promotions, you WILL lose customer trust.

Make sure you have enough stock of any product you highlighted in your print marketing.

Your staff should be well aware of your print marketing efforts and promotions.

Remember, print marketing gets them into your store, but give them top notch service to make sure they come back.

10 Must-Have Print Marketing Materials

If you have made the correct choice and decided that offline, that is, print marketing, is as important to your organization’s or company’s success as online marketing—congratulations, first of all! Secondly, you are probably wondering how you can keep your print marketing on a budget and not try to do everything at the same time. Luckily, there isn’t a multitude of print marketing materials that you simply must have. In fact, there are just ten must-haves.

Here they are, in no particular order:

Business cards. People still exchange them. People still pick them up at networking events and trade shows. They still matter. Simply put, if your business card is not worth looking at, then, you may be losing out on potential clients and partners.

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Brochures. Are you sure that all of your potential customers are computer savvy and have a good Internet connection? If not, then good old brochures are your vehicles for bringing the most important and up-to-date information to your potential connections.

Envelopes. When the mail comes in, the envelope is the first thing to be noticed. The same goes for any documents that you put into a nice envelope to give them in person. The thoughtfulness you’ve put into providing your customers with an easy solution to keep all paperwork in one place will be much appreciated.

Magnets. If more often than not, your clientele works on the “out of sight, out of mind” scenario, you need a way to remain present in their lives every day. A nice kitchen or filing cabinet magnet with your contact information is the simple solution to this debacle.

Letterheads. When you send something, you want it to look as professional as possible. Having customized and personalized letterheads are certainly taking you at least halfway in that direction.

Stickers. Stickers are the most creative way to grab the attention of eyeballs to your brand or message, available in tons of sizes and is fade resistant too. These custom printed vinyl stickers can be affixed anywhere, including car bumpers, notebooks, doors, windows, waiting areas, restrooms and so on.

Notepads. Every time your clients write something down by their computer or phone, they will see your logo and remember the wonderful service they received. What could be better?

Postcards. Postcards work similarly to brochures, but are made of more durable card stock and can be distributed in a wider variety of settings. The next time you have a sale or promotion, consider using custom postcards.

Holiday greeting cards. Putting enough effort into a holiday card can make a world of difference to clients that receive dozens of other people’s cards at the same time. The image, the text and the presentation all matter.

Door hangers. Do you have salespeople or agents canvassing an area? A door hanger is the best way of telling potential customers that you cared enough to come up to their doors. Adding an incentive to get in touch with your team will certainly help too.

There are many other types of print marketing materials that can be customized to your specific needs—what speaks to your products, services, or clientele specifically? Why not personalize it? Once you have made your selection, these ten print marketing collateral will be a part of your success.

How to Increase Sales using Direct Mail Marketing

Most small to mid-size companies have a very finite budget for promotion, advertising, and marketing, and must therefore be very conscious of how every penny is spent and the potential return of said penny. With the evolution of mediums for advertising, finding the right fit for your company style may take some time and expertise. Using websites, other social media sites such as Twitter, Facebook and Instagram, managing an email database and the use of print publication together can create an effective marketing campaign – but how do you know where to focus the majority of your resources? How can you be sure the medium you chose will be effective? One way to do this is to look at what has been historically successful and compare to current demographics. Let us explore a little more closely what direct mail marketing is and how it can increase sales.

Direct mail marketing targets

The most simplistic way to understand how direct mail marketing can increase your sales is to understand what it means. As the title implies, direct mail marketing is directed marketing – that is, the marketing targets a specific audience with a specific message. It can be one of the most effective marketing tools as the probability of being attractive to a targeted audience increases the potential for direct response. For example, sending a toy catalog to a family with young kids is effective as they may have just purchased a similar item, subscribed to a particular website, etc. They already have an interest in what you are trying to sell, so the hard part of garnering interest has already been addressed.

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Enticing

The next part is ensuring that the offer is enticing enough to initiate another sale. The reality is that the junk mail era has increased with the advent of new mediums of technology, making people more wary of general phishing attempts. We get junk mail in our mailboxes, on our doorsteps, in our email accounts, and as advertisement in the many programs we utilize or websites we visit. People have become desensitized to the entire phenomenon and can easily zone out or delete any marketing they find irritating or non-impactful.

About iti Direct Mail

One of the key aspects of successful direct mail marketing is the assurance that the documents are being handled and mailed out appropriately. Here at iti Direct Mail, we specialize in direct mail services tailored as per the needs of small to mid-size companies. This makes us quite unique as most direct mail marketing service providers focus on the quantity as their key approach. We are more interested in working with companies who may have more limited time and capital for marketing to share our expertise giving our clients the best possible results. We are more interested in building long-term clients rather than one-offs for larger organizations. We offer a full approach to the direct mail marketing, from printing and designing, all the way to an effective mailing process. To contact us, call us at (866) 558-6365 or get a custom quote.

Make Your Life Easier With These 10 Tips for Effective Business Cards

Running a business, and marketing it, can be tough. One of the best tools you have to get new clients and to brand your business is your company’s business card. By following these 10 tips for designing effective business cards, you’ll make your life a whole lot easier.

Take your blank business card and turn it into a marketing machine.

Have a clear goal

Your company’s business card conveys multiple messages. You can use it as a quick way to give out your contact information, but it is also an effective marketing tool. Before designing your business card, identify what you want it to achieve.

Include all important information

Business CardDo not make the mistake of leaving out important information. Potential and existing clients want to know all the ways they can contact you. Cover all of your company’s best communication bases, and don’t forget to include social media links.

Include a personal photo

Networking events are one of the best places to hand out your business card. When a lot of people are exchanging contact information, it’s easy to mix up faces with names. If your photo is on it, those who received your business cards will remember you a lot easier.

Use the back of your business card

You want to use all the space available so your card reaches its fullest potential, and this includes not wasting the back of the card.

You can use the back to add extras, such as your photograph, a map to your business, a special offer, or a coupon.

Be creative

If you want your company business card to stand out, put some thought into how you can make it unique. It needs to reflect the perfect combination of your business’s industry and your personality.

Use high quality paper

Sometimes your business card is the first impression people get of you and your business. You don’t want to look unprofessional with low quality paper. As well, sometimes people write identifiers on business cards, and if you use low-quality paper they can’t.

Brand your business

Be clear and concise about what your business does. You can use your tagline or another company slogan or phrase. Make sure your logo is on your business card too. Keep the writing short, simple, and effective—make sure it conveys what you need them to know. Potential clients have to know exactly what your services are.

Proofread your business card

Check for typos and grammar errors; remember that this is your chance to make a first impression—you want it to be a positive one.

Include bragging rights

Don’t be shy about bragging a little about your affiliations and qualifications.

Watch your font size

Stay away from font sizes that are less than 10. You want to make sure people can read it without using a magnifying glass.

If you want your business to reap all the benefits that an effective business card offers, then check out our business card design and print services at iti Direct Mail today.

Image courtesy of pakorn at FreeDigitalPhotos.net

Top 5 Tips for Variable Data Printing Will Change Your Direct Marketing Results

How many times have you received or sent out a mailer that reads something like this:

Dear Customer,

To us you are a valued customer; we would like to invite you to come into our store for a massive 15% off sale.

What’s wrong with this? Well, your customer hears “Come to our store and spend money.” It is more about your business rather than the needs of the customer. This is a generic mass mailer, and your customers can see right through it. Also, it is not very effective in increasing sales. Using our variable data printing services can make your marketing a little more personal and a lot more effective.

Personalizing communication with your customers

Customers are more likely to pay attention to a mailer when it is personalized and speaks to them by name. You should also use a very warm and welcoming tone in your communication with your customers; avoid being overly business-like.

Change the focus from “us” to “you”

It may be a wise idea to re-write your message and change the focus from “us” to “you.” This will show the customer that you focus on meeting the needs of your customers, instead of just focused on your own goals and needs.

Build a relationship with your customer

If you have a method to track customer purchases, this is an effective way to help to Variable Data Printingbuild a relationship with your customer—and to get to know their needs. Imagine if you send a mailer reminding a customer of an item that they might need, along with a coupon. This would increase the chances that the customer will actually come into your business.

Now that we have discussed how to create personalized wording for your mailer, here is an example of the improved wording of an effective mailer.

Dear John (Stating the customer’s name is a must),

As an extremely valued customer, we wanted to let you know about your opportunity to save a huge 20% off for those leather boots that you will need for the fall season. We would be pleased to help you find the perfect boots to fit your needs. We invite you into the store for a personal consultation with one of our stylists. We hope to see you soon.

There is a huge difference between the first example presented and this improved version. It is more personalized, warm, and is more likely to attract a customer into a business.

Relevant images

If you are putting so much effort into the correct wording of your mailer, make sure you pay attention to images as well. Ensure that the images you put on the mailer are matched with the words and message. If we use the example above, you would want to put pictures of boots, not random images.

Have a polished and professional design

Your mailer will give your customer an impression of your business. It is important that the graphics, layout, and fonts for the writing are all up to par and are professional enough to impress your customers and ensure that they come into your business.

For more information about our variable data printing solutions, please call us at (866) 558-6365 or visit our website at iti Direct Mail ( www.letterprinting.net ) today.

Importance of a Good Business Card Design for Businesses

Business Cards. You can make them out of paper, or, to be creative, you can make them out of wood, metal or plastic; but that’s probably overkill. What matters is an eye-catching design, perhaps a memorable slogan, and that it conveys the image of your business that you want to put in your client’s mind. We at iti Direct Mail believe that a good quality, traditional paper business card says it best for most businesses with perhaps a little something exciting to give it some staying power.

First impressions

You are not just giving out contact information when you give a business card to business card designsomeone. You are giving them a first impression. Unlike first impressions, a business card is not gone in a fleeting memory. At least you hope it won’t be. At iti Direct Mail we can help you find a business card that will stand up for your business; having a good business card design is essential.

Quality matters

The first thing you need is a good quality card. Professionally printed cards, on good quality paper, are not that expensive. The first impression that you send should not be ‘slapdash’, ‘cheap’, ‘in a hurry’, or ‘ordinary’. And, it most definitely should not be ‘temporary’.

Creativity counts

A good design is eye-catching, creative and memorable, and it is reflective of your personality and that of your business. And, be assured that our professional designers at iti Direct Mail will not design a boring business card. You don’t want to have a design that does not reflect the type of business that you do, because then you will give the wrong impression.

We still need business cards

Nowadays, smartphones may be able to exchange contact information, but as people, we are not there yet. A business card is still important in the digital age. As people, we are tangible. We want something in our hand to see and feel. It makes a greater impression. Phones or computers can exchange information that the human user never sees. We may know it is there, but we do not connect to it. Handing out a business card lets people connect to you.

A powerful tool

Business cards are inexpensive but powerful marketing tools. Just having one is essential. It provides people with the necessary information to remember you and contact you. But, it does more than that. It sends an unconscious message. The fonts you choose, the colors, the graphics: they all say something to the receiver. Make sure that you have a well-designed card where the designer has put conscious thought into that what that message says. At iti Direct Mail, we have people who can help you with that. Call us, and don’t leave your first impression to chance.

5 Common Mistakes when Designing for Print

When designing your ad, brochure, poster or any other print materials, you, of course, want the outcome to be perfect. You put the effort into writing the most gripping and original content. You put this content together with attractive and unique imagery. You add all the pertinent contact information. You look the design over, very happy and proud, and send it off to the publisher. Sometime later, you pick up a product that looks so different from your idea that you cannot imagine why. If you are extra ‘lucky’, there is also a glaring typographical mistake on the very first line. Has something like this happened to you before? At iti Direct Mail, we have been working in the field for many years and have seen many examples of the bad, the worse, and the ugly when it comes to common mistakes when designing for print. Here is a brief rundown some of them.

Not designing for print in the first place

As simple as this may sound, we still see clients repeatedly trying to use something that was designed for electronic distribution or for the web as the basis of the print design. This never works, and it should be avoided at all cost. Redesigning something is expensive, time-consuming and unoriginal—aim for your print materials to be actually made for print in the first place.

Proofing means proofing well

The last thing you want is to have a misspelled name or other error multiplied several times. If you make a mistake in your print design, once the product is finished there is no going back and no ‘undo’ button. Take the time and put in the effort into ensuring that no such story happens to you.

Not using the right colors

From insisting on using RGB colors instead of CMYK colors to ignoring the simple fact that Photoshop’s colors are not exactly as what would come out in print form, we have seen many examples of print design problems over the years. Make sure that you understand the difference and ensure that you use the colors that your printers can accommodate.

Resolution is key

What can easily work on the web will look blurry in print. Aim for at least 300 DPI guarantee that there is no pixilation and the quality is attractive to the readers. If you are unsure of how to change the resolution, make sure to ask a design professional.

The bleed is not as horrible as it sounds

If you are designing for print, do remember to leave some extra space covered with the colors that you need outside of the main print area. This way, you will avoid white space should the print be only a millimeter off from the desired position.

Avoiding the above-mentioned points will not resolve all problems, but will definitely be a good start. If you have any questions or need help, please feel free to contact our expert team at iti Direct Mail. We look forward to working with you!

 

Seven Steps to Making Your Print Advertising Effective

Print advertising continues to be an important marketing tool in the hands of those who know how to use it. If print advertising were not as important today as it was ten or more years ago, we would not be seeing so much of it on a daily basis. However, as many newspapers, journals and other publications have gone online and sometimes scrapped their paper versions altogether, the competition for spaces is sometimes quite big, and grasping people’s attention is many times more difficult today than ever before.

All of this, of course, means that you need to be much more effective in your print advertising—in other words, don’t beat around the bush and get right to the point. But how can that be achieved? Based on our experience here at iti Direct Mail, there are seven steps you should keep in mind when creating your ad.

Step one: photos come first

In today’s world of extremely high visuality, it is difficult to get people to read long segments of text. Moreover, it has been shown in a number of studies that the visual material often attracts the readers so much that they may remain oblivious to the text above it – thus one piece of advice we can provide is to be careful with the way you choose and position the image in the advertisement.

Step two: make it easy to read

Ensure that there is a natural flow to your print advertising—and that nothing prevents your readers from going all the way from the beginning to the end. Unnecessarily complex grammar structures and divider graphic elements are just some of the things to avoid.

Step three: do not be over-zealous

Yes, the purpose of the ad is to encourage people to buy your product or service, but do not be too direct about it. For one thing, don’t start with your company name – that’s not what is important to start with. Get the reader interested first.

Step four: create lots of white space

This advice is pretty straightforward and goes hand in hand with Step Two. You want people to have no difficulty reading your ad.

Step five: create even more white space

When you think you’ve left enough white space, add some more instead of adding a few more words. Be concise and to the point – do not give all the answers in the ad.

Step six: don’t forget about contact information

After the ‘wow’ factor sentence, all that needs to be in the ad is information on how prospective clients can reach you. Be diverse – give your phone number, email, website and physical address. If you are advertising something hi-tech, consider a Twitter handle as well.

Step seven: get the ad proofed

This may sound obvious, but simply re-reading what you’ve just created yourself leaves you prone to leaving glaring mistakes and typos undetected. Don’t let that happen to you – ask someone to read it for you.

Following these seven simple recommendations will drastically improve the efficiency of your print ad. Try it for yourself and see. If you have any questions – give our expert team a call!

30 Most Important Tips for Print Marketing

Print marketing campaigns can be expensive, but effective. Marketing can be very interesting and multifaceted. It involves gathering information, understanding your business, and knowing the most effective ways to reach your demographic. To make sure that your business will get the most return for its investment, we will provide you with some tips to create the most effective print marketing campaign possible.

Know your audience

When it comes to print marketing, it is important to know your audience, which means you have to:

1.    Decide on the type of customer you are targeting before you begin brainstorming ideas.

2.    Conduct a market research or focus groups before you create your marketing campaign.

30-Most-Important-Tips-For-Print-Marketing3.    Create a cohesive and effective message to your targeted customer base.

4.    Speak to your target customer on a personal level.

5.    Incite a feeling or emotion in your customer; people will remember how an ad made them feel.

6.    Invite your potential customer to interact with you.

Hints to save money

Even though print marketing can get expensive, there are some simple tips you can follow to help your business save a few bucks:

7.    Know your budget up front so costs do not spin out of control.

8.    Use some of the software out there that is designed to create professional looking print marketing without the cost of a designer (if you need to control costs).

9.    Focus your marketing on your own city or a narrow geographic area.

Hints to make your campaign look sharp

No matter what audience you are trying to reach (and no matter what your budget) these tips will help you create an attractive campaign:

10.    Obtain a copywriter’s services to make sure the writing is perfect. They will make sure that the language and format of the writing is correct.

11.    Hire a graphic designer to create the graphics. They will determine the best layout for your advertisement.

12.    Have a strong, memorable, eye-catching and appropriate image.

13.    Choose an attractive font.

14.    Decide on a complimenting color scheme.

15.    Have a clever tagline.

16.    Make your customer curious about your business.

Your goal is to drive sales

The aim of print marketing is to boost your sales, so to encourage people to come try your product or service you can:

17.    Offer a free gift.

18.    Give the customer an irresistible price or offer.

19.    Show how you can solve a potential customer’s problem.

20.    Communicate how your business is unique.

21.    Provide ads that show the product being used (these are far more effective than just showing the product alone).

Don’t forget technology

In today’s world, the more technology you used, the more you get noticed, which means you should:

22.    Include a website address in your print marketing.

23.    Include information for potential customers to connect with your business via social media.

24.    Using QR codes on print marketing to connect smart phone users to your website.

Ensure you don’t make customers turn away from your business

Make sure your print marketing isn’t too overwhelming or overbearing.

25.    Don’t overwhelm your customer while advertising your business.

26.    It may seem counterintuitive, but using overt humor is not effective.

27.    Avoid using jargon or overly technical language.

Are you considering running an ad in the newspaper?

And make sure your ads are accessible to your demographic—even in a newspaper, the aesthetics of the ad are key.

28.    Full page ads are far more effective than half page or three quarter page ads.

29.    Banner ads on the front page of a section are better than banner ads inside of a section.

30.    Ads in a vertical format catch the eye more than those in horizontal format.

Advertising is still the most common way to reach potential customers—and to communicate the products and services that your business has to offer. The advice and tips offered can set your advertising up for success, and, if you make an effective print marketing campaign, it can directly impact your bottom line and bring in sales for your business.  But, don’t just take our word for it.  Contact us today, so we can show you the benefits your business could be receiving through print marketing.