Logo Design Essentials

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Your brand’s logo is the face of your brand. It is the very first impression people get hence its design is important. When it is executed correctly it becomes a very powerful asset to the brand. Creating an effective visual representation of the brand requires a lot more than graphic design. Below are a number of essential rules that you should keep in mind.

Preliminary sketches are important

This is the first step in designing a logo that will be effective. This can either be done using pen and paper or use a vector program like Illustrator. If this stage is rushed or skipped, the final result will be compromised. Keep sketching new ideas until you find one that seems to work.

Balance should be created

Peoples’ minds naturally perceive a balanced design to be appealing and pleasing. Balance is achieved by keeping the weight of the colors, size and graphics equal on each side. Though this rule can be broken it is worth noting that the logo will be viewed by many and a balanced design is the safest approach.

Size does matter

A logo has to not only look good but it should also be legible at different sizes. If the logo loses definition when it is scaled down for letterheads or envelops then it is not effective. It has to also look good in large formats such as posters, billboards. Testing the logo yourself is the only reliable way to determine if it works. It is important to note that the smallest scale is always the hardest to get right.

The clever use of color

The theory of color is complex but with designers that understand the basics is able to use color to their advantage. There are so many basic rules on use of color they include; too bright colors can be hard on the eyes, the logo must also look great in black and white as well as in two colors. If you choose to break the rules make sure it is for a good reason. Color evokes feelings and moods try out different color combinations that match the overall feel and tone of the brand. Do not be afraid to play around with different colors.

Typography does matter a lot

Finding the right font type and size can be trickier than one recognizes. If the logo contains texts or a tagline spend time sorting through different font types and testing them before making up your mind. It is ideal to use one font and avoid using the commonly used fonts. The more original the font is, the more it distinguishes the brand.

The goal of creating a logo is so you can build brand recognition. The point is to have the average person instantly call the brand to their mind. The key to achieve this is to combine the elements discussed. By overlooking any of them during the design process it will impair the quality of the final design. The fastest way to determine if a logo is recognizable is by inverting it using a graphic design software and see if you still recognize your brand. Having experienced designers helps in the whole process.

The Benefits of Newsletter Print Marketing

For any business, one of their biggest challenges is gaining new customers and keeping them. To do this, a company can use a variety of marketing tools whose goal is introducing the company to the prospective customer, describing products and services that they offer and how the customer will benefit from them. With the many marketing tools available, newsletters remain the best. Newsletters offer a great way to establish regular contact with customers. With the use of newsletters, companies can provide a continuous stream of information so as to persuade potential customers. There are many benefits that organizations stand to enjoy and below is a list of the most significant ones.

To promote brand awareness

The content printed in the newsletter provides a broader picture of the organization. TheyNewsletter marketing do this by expanding the possibility of addressing how the organization’s products and services will cater to the needs of the customers. It also offers prospective and current customers the opportunity for them to understand what your company is about. For this reason, it is important you create valuable, unique and high-quality content. Educational information is fundamental to keep your customers engaged with your brand. Building brand awareness is important not only to attract new customers but to also to your repeat customers to be loyal to your organization.

It increases engagement

When customers feel emotionally connected to the brand, they will trust you and desire to participate in the community as brand advocates. By adding interactive spaces and user generated content in the newsletters allow active members as well as potential customers to feel part of a greater group of people that are united by a vision or a goal.

Expand the target audience

Newsletters have an advantage, and that is longevity. This means that they can still work for you long after an issue has come out. They are portable which expands the range of action that was originally targeted since people can carry them from one place to another. There is a group of people who do not want to read their news online, or they are not connected to the internet 24/7, and newsletter is the best medium for them.

Print gives people a chance to unplug

In this digital age, we are on constant information overload. A high percentage of people are feeling overwhelmed by all the information that they get each day. Because of this more and more people are choosing to disconnect from digital media and look forward to engaging with print media. Many customers feel the same way, and you can take advantage of this as print communication might be hat you need.

It promotes without selling

The essence of a newsletter is simple to update and to inform customers about the recent happenings in the company and the industry. By increasing awareness through a regular newsletter you reinforce the company’s credibility and you remain continually fresh on the minds of the customers. It helps promote the company in a subtle and a systematic way. It is not the place for flashy advertisement and sales hype but instead draws attention to providing interesting and useful content that is beneficial to your customers.

The benefits of print newsletters should not be underestimated! Regular newsletters keep people informed and give you a chance to present new products and services.

Why Businesses Should Use Snap Pack Mailers

Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the information inside. They are essential for keeping information private and can be sent via mail to conceal information until it is in the hands of the intended recipient. They are extremely useful in a variety of industries, from banking to insurance or even retail. They can even be utilized by credit card and payroll companies, and marketing agencies can find these snap pack mailers  ( http://www.letterprinting.net/store/pc/Snap-Pack-mailers-c163.htm ) valuable to their businesses too.

Snap Pack Mailers are Useful in the Banking Industrysnap pack mailers

Protecting financial information should be the main priority for the banking industry.  Your customers want to have confidence that nobody but authorized personnel are looking at their personal banking information and financial situation. Snap pack mailers ensure that customers receive their statements and they stay private.

Snap Pack Mailers are Useful in the Insurance Industry

Insurance customers send out statements and bills to their customers every day. This mail may detail how much a customer is paying for their insurance, credit card information and other sensitive details that an insurance company would never want to be leaked about their customers. Snap pack mailers help protect this information.

Snap Pack Mailers are Useful for Credit Card Companies

Credit card companies need to be especially careful with customer information, as these cards are the number one target of identity theft. Snap pack mailers ensure that any mail tampering is obvious to customers and they can alert your company to possible fraud immediately. They can also be used to present special offers to customers as well.

Snap Pack Mailers are Useful for Retail Stores

Retail establishments can get a great benefit from promoting different offers and sending coupons to customers with snap pack mailers. This encourages current customers to come into your store to take advantage of the deal that you have taken the time to send to them personally.

Snap Pack Mailers are Useful for Marketing Agencies

Snap pack mailers are a great marketing tool because they look professional, are personally sent to the recipient and have an extraordinarily high open rate. They can also promote curiosity and concisely convey your message to your target audience.

Do you operate in the banking, insurance, payroll or credit card industry? If you do you will know the value of keeping your customer’s information protected and secure. If you work in the retail or marketing industry, you will see the value in using snap pack mailers to reach your target customers.   Interested in learning more about snap pack mailers or placing an order? Contact iti Direct Mail today to get started.

Using Mail Merge to Connect With Your Customers

There are many ways for a professional firm to reach out to current and potential customers. There is email, telephone marketing, television and internet advertising, as well as many other ways to put your company’s name in the public’s line of sight. One of the most efficient and cost effective ways to reach your customer base is through the mail, but there are pitfalls that must be avoided if you choose to take this route. People’s knee jerk reaction to receiving unsolicited mail from any company is usually to throw it into the trash without looking at it. That’s where mail merge letters from iti Direct Mail can step in and save your mail from being thrown into the garbage.

Our Products Are Attractive

When you think of junk mail, a few ugly images usually come to mind. You mightmail merge be thinking of a low-quality piece of newsprint with bright but clashing colors, or a plain white envelope addressed to “current resident” or something else equally impersonal. Neither of these is likely to tempt a prospective client to read the message contained within the envelope. iti Direct Mail’s solution is using mail merge techniques, a system of personalized letter mailing using high quality materials, attractive visuals, and individual addressing to show customers that your company is interested in communicating with them personally.

Our Letters Are Highly Individualized

Mail merge printing is quick and efficient, but it sets itself apart from regular bulk mail by having each envelope, letter or postcard tailored to the individual who is going to receive it. This system incorporates information from your mailing list to create a letter that will capture your client or potential client’s interest much more effectively than “current resident” ever could. We can address the individual concerns of each person on your mailing list, allowing them to avoid wasting time on content which they may find pointless.

Our Services Are Cost Efficient

Bulk mail may be highly ineffective, but many companies will try to use it anyway because it doesn’t cost very much. Our mail merge services allow your firm to embrace the best of both worlds when it comes to sending high volumes of mail to clients and to the general public. Mail merge letter printing allows you to access many people by printing in bulk, but still retains the personal touch of individual mailing without an increased price to compose and send individual letters.

Our Approach Will Increase Your Returns

Whether you are using our mail merge services to create advertising, newsletters, announcements or something completely different, you can be certain that your words are being heard and understood by your customer base. By sending attractive, eye-catching and highly individualized mailings, we are helping you to make the most of the money that you spend getting your message into the mail. Browse our range of high quality products, services, and ideas to see how we can best help you to connect with your audience.

Handwritten Envelope Addressing is Ideal for Direct Mail Marketing Campaigns

Nowadays, direct mail marketing is the best way for businesses to generate sales even though the internet seems to have taken that task over. Now, the best way to succeed with a direct mail marketing campaign is by using handwritten envelope addressing services.

Handwritten Envelope Addressing for Today’s Savvy Direct Mail Marketer

Think about this, yourself, for a second; when you pick up your mail, what is the first thing you do? I imagine you go through it to weed out the “junk mail”.  Then you’ll keep the bills, but only because you have to. Next, you’ll get excited if you see a handwritten letter from friends or family – personal mail is always the best mail.

How would you feel when you see another letter with handwritten envelope addressed from someone who doesn’t fit into that category? Would you instantly, toss ihandwritten envelopest? Probably not, because it feels like a personal letter, so you’ll more than likely open it – if only because you’re curious.

Although it is not from someone you know, a letter with handwritten envelope addressing is very personal and requires more looking into. This is how your letters will be received by your target market. So if you want the opportunity to grab their attention with your direct mail copy, why not increase your chances of having your direct mail opened.

The Goal of Direct Mail Marketing With Handwritten Envelope Addressing

Obviously the goal is to get as many people as possible to read the contents of your direct mail offering. You want them to know about your new products, special offers, a grand opening of a store location, what your company did for a charity (so they can relate to you), and so on.

But did you know that handwritten envelope addressing also serves other important goals and is used in other communities such as the medical community? There have been various studies done from the 1980’s to the present time, and the outcome is always the same – response rates are higher when the envelope has handwriting to address recipients.

In a study titled Increasing Response Rates in Physicians’ Mail Surveys: An Experimental Study completed by the National Library of medicine, they tested two things – a handwritten post script in the letter, and handwritten envelope addressing, below is what they discovered from their experiment:

“The handwritten thank you note at the bottom of the letter accompanying the questionnaire increased physicians’ returns by 40.7 %, whereas the personalization of the mail out package proved even more effective, increasing returns by 53.1 %.”

As you can see, handwritten envelope addressing is a great way to connect with your market. The only thing you need to do is make sure that  it looks professional. It’s important to note that you can’t get this personalization by having your envelopes printed at a print shop. The return address and logo are in colorful ink, but the addressee is usually not in color ink.

At iti Direct Mail, we can print high quality, full color handwritten envelopes in ink that resembles a blue ink pen at a nominal cost; and you can create your own font too. To find out more about our services, please visit our website or call us at (866) 558-6365.

What Direct Mail Printing Services Can Do for You

Marketing pieces are extremely important for a business’s success. Whether it’s running a campaign, sending out important information, or gathering support, marketing is essential to achieving your desired result. There are many different ways you can choose to market your company and your initiatives, and utilizing direct mail letter printing services is, by far, the best way.

What are direct mail printing and marketing services?

Direct mail marketing is a way for companies to have their marketing or information pieces professionally distributed to their chosen lists of individuals. A direct mail printing service company can help create, print and provide postage for marketing pieces that you are using for your direct mail marketing campaign. This helps your information look important and not like junk mail. Recipients are more likely to look at, and even open, a personalized piece of mail and read it over.

Direct mail printing and marketing services can offer the following:

  • Letter printing
  • Envelopes with handwritten fontsdirect mail
  • Non-profit direct mail
  • Direct mail marketing
  • Attorney marketing
  • Self-mailer printing
  • Direct mail consulting
  • Direct mail services
  • Bulk mail services
  • Newsletter printing services
  • Mortgage insurance direct mail marketing
  • Mail tracking

Each of these services offers your company a way to send mail in an efficient and inexpensive way.

How much do direct mail printing services cost?

Direct mail printing services can range in pricing depending on what you want. Typically, at iti Direct Mail, sending 1000 mail merged letters and envelopes costs $230, and 5000 postcards and brochures cost $304 and $297, respectively. We are able to provide you with great deals on all of your pieces, with fast turnaround times. Most direct mail companies will charge hundreds of dollars just to send 200 pieces of mail. But with us, you are guaranteed to get a low price and customer satisfaction.

iti Direct Mail

We are a direct mail marketing company in operation since 1995. We provide direct mail printing and many other services based on what you need for your marketing campaigns. We specialize in printing and mailing custom letters for our clients. We can personalize, print and mail your pieces all in one place. You won’t have to worry about jumping from company to company trying to find different places to complete different tasks. At iti Direct Mail, we make sure that we are able to do everything for you, from start to finish.

We are definitely not like other print shops. Our unique services set us apart from the others, as print shops are only able to duplicate what you need, and are not able to personalize or send the pieces for you once they are done, leaving you with the hassle of doing it yourself. What good is that? You’ll be left trying to scramble to get your pieces together in time to send out. With iti Direct Mail, our specialized direct mail printing services will make your marketing goals a reality.

If you would like more information about what iti Direct Mail can do for you, visit our website to learn more or call (866) 558-6365 to get in touch with us today!

 

Why You Should Be Thinking about Print and Mail Services

Advertising is, by far, the most important aspect of any business’s success—especially nowadays, when the success of your business isn’t limited to the number of clients that exists in proximity to your location.  Today, you can get almost anything online and delivered to your door—and most of your potential customers are doing so.  Even if you offer services rather than products, your competition isn’t just in your backyard; it’s global.  In order to succeed, you need to create a positive image for yourself—a reputation that extends beyond word of mouth—and you need to do it quickly.  Fortunately, print and mail services can help.

What can print and mail services do for you?

The biggest thing you can do for your business involves getting your name out there—and, unfortunately, that’s actually a lot harder than it sounds.  Nowadays, your potential clients are being inundated by advertisements: they are on billboards, bus shelters, online, on TV, on the radio, and even in their email inboxes.  Your advertisements need to be different.  You need your potential clients to notice your business’s marketing techniques, which means you don’t want your marketing strategies to blur into the slurry of background advertising noise your clients are ignoring.  You need to deliver your business’s name right to your clients’ doors—and that’s where print and mail services can help.mail services-min

What kinds of print and mail services are there?

Print and mail services take your business—its name, its reputation, its values, and everything it offers—right to your clients’ doorstep.  It is the best way to get yourself noticed, and print and mail services offer a variety of different formats so you can make sure your business is making the impression it should.

Here are a few of the formats print and mail services allow you to design:

  • Letters allow you to address your future clients in a professional, but also a personalized manner. You can tell your clients a lot more about what you are offering and why they need those services, which goes a long way towards getting you noticed, and it also gives your business credibility.
  • Yellow Letters stand out even more, and they add an even more personalized touch since you can use handwritten fonts to get your information across.
  • Flyers allow you to advertise various products and specials using bright colors and compelling images of the products you are offering. They work like a catalogue to remind people of the things they need, and you will benefit your business even more when you are offering your products at better deals than your competitors.
  • Brochures and Newsletters provide images and write-ups to catch your clients’ attention visually while also providing information about the services you offer—and why they need them.
  • Snap Packs provide a more secure—and interactive—mail-out format.
  • Postcards are fun and interactive mail-outs that allow you to advertise your products, services, and special events in a manner that is sure to grab your potential client’s attention.

If you are looking for a marketing campaign that will make a definitive difference in the success of your business, contact us at iti Direct Mail and learn more about print and mail services today.

Advantages of Mortgage Direct Mail Marketing

A mortgage is a major part of many people’s financial lives. When your company has a way to make people’s mortgages easier to deal with, it’s important that you let them know the benefits of starting a business relationship with you! One of the most efficient ways to communicate with your potential clients is to initiate contact directly via a physical letter mailed to their place of residence. But, just because your letter automatically dodges being put into the trash right away, doesn’t mean they’re going to read it. Here are some ways that iti Direct Mail can help you to avoid your customers’ real life ‘junk mail folder,’ also known as the garbage can.

People Judge Books by Their Covers

The adage says not to judge a book by its cover, but people do it all the time. The same goes for mortgage direct mail marketing ( http://www.letterprinting.net/store/pc/Mortgage-Insurance-Direct-Mail-Marketing-d57.htm ). When people find letters in their mailbox that look generic, impersonal and unrelated to their interests, they rarely bother to open them before relegating it to the Circular File (again, the dreaded garbage can). At iti Direct Mail, we know that before your potential client even begins to read your message, their attention needs to be caught in a positive and engaging way. We have devoted a considerable amount of time to learning what grabs customers’ attention and makes them want to read more.direct mailmarketing-min

Direct Mail

People instinctively know when the letter they have received is identical to letters sent to hundreds of their neighbors. They know that people who send this mail don’t have their individual needs in mind, and they’re certainly not about to trust them with something as sensitive as a mortgage. iti Direct Mail knows the importance of personalization beyond just knowing your customer’s name. We can personalize everything about your message, from stationary to background images to the font used on the envelope or postcard. We won’t let your message be mistaken for mass advertising.

The Smallest Details Count

So, how does iti Direct Mail send your message to a large number of potential clients without losing the personal touch? We start with quality materials. Beautiful postcards and colorful printed envelopes let people know that they are worth using quality materials, not cheap bulk stock, to advertise their products and services to. We choose fonts that resemble handwriting too. In fact, we can convert your own handwriting into a font for you! We tailor the images on our mailing to match a customer’s interests, and can even add custom Post-It notes to your mail. Customers notice the small details, so we make sure they’re worth noticing.

Let Us Open Doors for You

When it comes to mortgages, you know what works. At iti Direct Mail, we are the best at getting people to listen to your mortgage expertise! Our job is not only to get your mail into your customers’ hands, but to get your message into their minds and your influence into their mortgage decisions. Check out our products and services and see what we can do for you!

Why You Should be Hand Addressing Your Envelopes

If you are a company that uses direct mailers to connect with your potential and current customers, you should definitely be hand addressing the envelopes in which your flyers or messages are sent. This small detail can make the difference between your piece of mail being opened and it ending up in the garbage bin! Prevent this by catching their attention, making your mail look personalized and from someone your receiver knows; your addresses will also be clean and legible and save your company time if you choose a professional to do it for you.

Hand Addressed Envelopes Catch the Receivers Attention

People receive a lot of mail, and a lot of it is junk mail that is filled with graphics, trying tohand addressing-min get your attention. People have become desensitized to this type of invasive mail-out marketing. Most people take this mail and throw it in the trash or recycling. You don’t want your marketing efforts to end up there! It has a good probability of catching your prospect’s attention more by directly sending them a hand addressed envelope.

Hand Addressed Envelopes Looks Personalized 

The reason why these envelopes catch the receiver’s attention is because they look personalized. They look like someone took the time and effort to write their address on the front of the envelope and therefore they should take the time to open it and read what’s inside. This personal touch makes people feel special, and makes them more likely to engage with your business when they read about the special offer or promotion you are having.

Hand Addressed Envelopes Feel like they Come from a Friend or Acquaintance

How many pieces of mail do we actually get from friends and acquaintances these days? We have become so accustomed to receiving text messages and e-mails that when we see a hand addressed envelope we think for a moment that it is from someone we know and want to hear from. This is a subtle psychology that leads to the increased opening rate of these hand addressed envelopes.

Hand Addressed Envelopes are Neat and Legible

One downfall of hand addressing your direct mailer envelopes on your own is that they may not end up being written clearly and accurately. A professional knows their business and will ensure that your addresses are neatly written in an appropriate font and that all of the addresses are correct. This ensures that all of your prospects will receive the mailer.

Hand Addressed Envelopes Save Your Company Time

You may be thinking that “hand addressing” sounds great, but I don’t have the time for that!” We understand you have a business to run and your employees are busy too. You don’t have to worry about finding the time when you hire a company to have your envelopes professionally hand written.

Contact iti Direct Mail at (866) 559-6365 to have your direct mailer marketing materials hand addressed. We can achieve truly amazing open-rates that will improve your marketing efforts and sales. If you are looking for unique marketing solutions, consider us!

8 Tips for a Successful Fundraising Campaign

Direct mail fundraising is all about helping non-profit organizations get the money they need so they can help the people who need it.  For this to happen there needs to be a connection between the donor and the recipients.

If you are using direct mail fundraising, here are some tips that may help you have an even greater successful campaign.

Tips for Direct Mail Fundraising Success

  1. Ask Readers to Give Money to Help: People give money to help other people; they don’t give money to build things. Make sure your direct mail links these two groups together so the donors know exactly whom they’re helping.
  1. Be Specific: When donors give money, they want to know whom their money is going to, and it’s up to you to make sure they know this.
  1. Allow Donors to Identify with Whom They’re Helping: Your requestdirect mail for money needs to create an emotional connection between recipients and donors. Let them know who benefited from last year’s donations, and what you intend to do this year with the money you receive from the campaign.
  1. Tell a Story: Everyone loves a “based on actual events” story. So when you’re planning your marketing material, remove all the bureaucracy and focus on your cause and effect. Speak with volunteers or program staff and listen to their frontline stories, then use them in your direct mail fundraising materials.
  1. Give Donor’s a Choice: Allow them to choose how and what to give. For example, give them the option of a money donation, or to buy a gift with the money with all or part of the proceeds going to the recipients of your non-profit organization. Give donor’s an option to pay online, or attend an event in person and donate.
  1. Use Deadline’s when you Can: Giving would-be donor’s a deadline is a great way to engage action, because it defers procrastination. Sprinkle the deadline throughout your direct marketing campaign – but don’t be pushy. People don’t like to feel as though they’re being forced to do something.
  1. Measure and Test Your Direct Mail Fundraising Efforts: Measure what type of mailings are successful over others, such as survey type mailings compared to straight fundraising, as we have discussed here. As well, you need to test your letters on a certain number of prospects that you randomly select from a list. If it turns out to be profitable with one group, it will probably be successful with a larger group. You don’t want to put all your efforts into one mailing.
  1. Use Your Direct Mail Fundraising Campaign to Inform: You can effectively inform existing donors about news and events as you engage new donors too. Make sure your marketing campaign is broad enough to target both groups.

At iti Direct Mail, our focus is on quality and affordability. We know how important your direct mail fundraising campaign is to your organization and those you serve. We are your one-stop shop and allow you to complete your marketing campaign from one location. To find out how we can plan, design, print and produce your material for you, check out our services on our website and contact us.