When you invest a lot of effort into your direct mail campaign, you deserve to enjoy the high open-rate and response rate you dream of. Here is what you must know about snap pack mail:

Around 42% of direct mail recipients read or scan their direct mail’s contents. Sending out Snap Pack Mailers ensures your direct mail gets opened as fast as possible. Direct mail requires 21% less cognitive effort to process than marketing emails do. However, as soon as recipients see professional snap pack mail, they feel compelled to open it.

Snap Pack Mailers 101

A Snap Pack Mailer is a single sheet of paper with perforated dotted lines on each side of the outer envelope. Sometimes there are three perforated dotted lines, one of which helps recipients tear the mailer open at the top. They are pressure-sealed, and the paper sheet is usually somewhere between 8.5 by 11 and 8.5 by 14. Snap Pack mailers sound simple, but they pack a powerful punch. The appeal lies in their resemblance to first-class mail.

Why Pack Mail Works

Because they look official and important, people are more curious to open them than a regular letter. They are also more likely to respond to your offer, which boosts your response rate. Direct mail is one of the most effective types of direct marketing, but Snap Pack Mailers increase its already-impressive effectiveness. That is part of why using them will take your direct mail campaign to new heights, but so is this next point:

Personalization

Snap Pack mail gives you a lot of room for personalization. Personalization is the key to enticing your recipients to open your direct mail. Printing variable data on each mailer makes this possible.

Variable data printing refers to printing a mail piece that contains personalized information for each individual recipient and it can include information such as their name, address, numbers, payments, dates, and other variable information.

The more you personalize your mailer is, the more likely people are to explore its contents.

Keep it Official and Professional

Part of Snack Pack Mailers’ appeal is their first-class appearance. Always keep it simple yet professional when designing a snap pack mailer. It is more affordable and effective.

Achieve Direct Mail Success in a Snap

According to a study from 2018, 93% of participants said they’d use coupons they received through direct mail. Adding value to your Snap Pack Mailers will increase your open and response rates even more. Consider tracking your offer with a specialized coupon code or phone line. (A unique 800 number with tracking only costs about $50 per month.) That way, you’ll keep better track of your leads and conversions.

Boost your business—book a direct mail consultation with us. We will give your campaign the edge you needs to thrive.