For the past few years, digital marketing has dominated the advertising market. Because of this, many people have neglected their traditional marketing campaigns.

One of the most overlooked forms of traditional marketing that still resonates with people is direct mail marketing.

If you’re wondering what direct mail marketing is, you’ve come to the right place. We’ll walk you through a brief guide on why it’s so important.

 

What Is Direct Mail Marketing?

Direct mail marketing is the process of mailing customers physical mail that includes information about your products and services. This could include postcards, letters, free offers, newsletters, flyers, coupons, literature, etc.

Usually, these physical materials have some kind of call to action and can also serve to familiarize a person with your brand name.

 

It Has High ROI

Direct mail marketing is traditional, but it has a famously high return on investment. Just like social media, it’s a great way to make your business seem personal—something that’s key in our digital age. Many people respond to direct mail and follow up.

This is especially true if the direct mail campaign sends out things like coupons. People are going to want to make use of coupons, and so are going to spend more time at a business. They may even tell their friends about the great benefits they just received.

Word-of-mouth is still king when it comes to advertising.

 

It Offers Creative Opportunities

When you’re dealing with physical objects, new creative opportunities become possible. You can send your mail in certain shapes and colors and format your message any way you want. Aside from brilliant design, the critical part is working with a high-quality printer. This will ensure that the brilliant design is brought to life.

You can also use this as a fantastic opportunity to make sure your business logo is as good as it can possibly be. When people are confronted with the physical presence of your logo, they should find it memorable, and at once know what your business is all about.

A good, memorable design is key to building brand recognition.

 

There Isn’t Much Competition

Almost every business nowadays uses digital and social media marketing campaigns. There’s a lot of room left for direct mail marketing and businesses should be utilizing this method of marketing, too. The advantage that you can have over digital marketing is simply that your message will be delivered into the person’s hand, not their email inbox, where your ad can be deleted before even being open and read.

Even the companies that do engage in this marketing strategy are generally not making use of this form of marketing’s creative potential. It’s never too late to expand your marketing possibilities using direct mail marketing.

 

Understand Direct Mail Marketing

As you can see, this more traditional form of marketing still works best in today’s world. Direct mail marketing provides you with great brand-building opportunities.

With this form of marketing, you can flex your creativity and can get a great return on investment, considering you work with the right company that has the experience to help guide you with your mailing campaign.

For more information on direct mail marketing, contact us today.

 

Digital marketing tends to be a top choice among many businesses, but it doesn’t mean it’s always the best option. In fact, choosing to go with traditional marketing might even be the best approach.

The reality is that traditional marketing is still effective today. This conventional method can still help businesses connect to audiences.

Read on to learn about five of the benefits of using traditional marketing. After reading this marketing guide, you will be able to see how this approach can top digital marketing.

 

1. Building a Larger Local Audience

Traditional marketing is ideal for building a larger local audience. This is perfect for small businesses who can market their goods or services to a smaller geographical area, such as within a few miles of where your business is located.

One of the strategies to draw attention to a business involves the use postcards and flyers that promote new and existing products or services, along with incentives such as discounts and buy one get one free offers. EDDM mailers (Every Door Direct Mail) are an effective way to get your ads to every address in your local area at a reduced cost.

 

2. Reaching an Older Demographic

Any business that wants to target seniors should use traditional marketing strategies as these are effective for this purpose.

Data shows that older people spend more time watching TV than young adults. Businesses can pay for ad time and run the ads in the commercials of shows that older adults are known to watch.

Seniors are also more likely to read the newspaper. A newsletter inside the newspaper is a good idea as it’s effective and affordable. A business can choose a pre-made newsletter design or create its own. An image of the business or its brand can go in the newsletter. The goal is to catch the reader’s attention.

 

3. Getting the Most Out of Your Marketing Campaign

Because people can choose to skip ads on digital streaming platforms and can even choose to block the ads altogether, this can be a waste of money. One of the greatest  benefits that comes with using traditional marketing is that it allows businesses to get the most out of it. A business can pay to have its commercial play on the radio. The same can be done with commercials on TV.

 

4. Going Professional

All businesses should present themselves professionally and business cards and company brochures can make a good and lasting impression. Every business should always have one of these on hand to hand out to prospective customers or existing customers who can pass them on.

 

5. Traditional Marketing Establishes Credibility

Establishing credibility is another thing businesses must do. Full Color informative company brochures and flyers that include detailed information about your business, products & services, and can also include Customer Reviews & Client Testimonials is another great way to create a brand and promote your products and services. Brochures have a lot of space on the front and back so you can include a lot of graphics and photos, too!

 

These Are Five Benefits of Using Traditional Marketing

This traditional marketing guide shows how traditional marketing offers many benefits over digital marketing. It’s an effective way to introduce your products and services to new clients with a more personalized and cost-effective approach.

Want to learn how traditional marketing can help your business? Contact us now to find out more about our printing and mailing services.

You need to spread the word about your goods and services, but how can you do this effectively? Sometimes, figuring out which concepts will work best for your brand is confusing. Today, business owners are fortunate to have options.

Once digital marketing entered the room, there became a plethora of options for business promotion. However, the obvious choice of running Facebook or Google Ads may conceal some of the more creative marketing strategies.

It is essential to introduce various marketing strategies for your business in a world with fierce competition among startups. Plus, there’s a never-ending marketing hustle as entrepreneurs try to make their mark.

Let’s look at three unique approaches to promote your business, increase ROI, and attract new audiences.

 

Kickstart Your Business Promotion

Despite what people may think, there are still innovative ways to market your business using printed marketing materials. Machinery has changed allowing for more creativity.

Work alongside your printer to create custom colorful posters, tradeshow graphics, and vehicle decals. You can be as creative as you wish.

Plan for events and give yourself enough time to develop concepts. Check with the printer to see how much time is needed to perfect and print your order.

 

1. Take it to the Street

Promote your business by going to the places where your target demographic will most likely see your advertisements.

Most people have left concerts and met someone handing out promotional materials. Usually, it’s for a club or after-party.

In today’s version of street marketing, business promoters have gotten more creative. Eye-catching billboards continue to capture the audience’s attention. It’s an opportunity to get your brand in front of thousands of people. Once you have their attention, deploy your street teams to hand out your business cards and promotional flyers. As all business owners know, more attention leads to more sales for your business.

 

2. Host a Social Media Photo Contest

Social media photo contests for promoting your business are another fun way to gain exposure for your business. Print posters, yard signs, or stickers promoting your business and display the materials throughout your city or certain areas. This will allow you to take advantage of the benefits of both print and digital marketing space!

Host a drawing and give away branded merchandise or gift cards. Have your social followers take pictures in front of the items, post them to social media, and tag your company with a unique Instagram hashtag.

 

3. Support Local Events

Supporting local events is still how to promote your business. Buy a sponsor’s booth and incorporate vinyl banners and retractable displays to market your brand.

Host games and give away branded promotional materials. Continue to promote your business by incorporating a street team to get out in the crowd and steer attendees to your booth.

 

Share Your Promotions on Social Media

The best part of business promotion material is that it’s sharable on social media. All promotional items for business, from cards to yard signs, can get digitally imaged and uploaded to social sites.

Don’t forget to include your social handles. Make sure you video record all promotional events to create fresh marketing material for online audiences.

Are you ready to get started? Check out our blog for marketing ideas or give us a call at 866-558-6365 to discuss your plans.