Category: Postcard Printing

In this day and age, every single one of your current and potential customers is constantly
bombarded with a lot of information coming from different channels and from various sources, which may include many of your competitors. As electronic marketing has become more popular, and television and online ads have become prevalent, an important point to keep in mind is that good old-fashioned print advertising remains one of the most cost efficient and effective ways to promote your company, services and products. While people are growing accustomed to muting out the advertising and promotion they hear and watch on a screen, physical mail is becoming the tool once again to enter your customers’ homes and catch their attention. As recent studies have shown, the human attention span values have dropped below eight seconds (less than a goldfish); you have just a few seconds to grasp the attention and imagination of your potential clients. Custom postcard printing – to the rescue!

Why custom postcard printing?

As a company that has been doing print marketing for a lengthy time, we at iti Direct Mail are able to provide you with some information on what tools work the best and which ones do not. While mail merged letters and brochures remain effective methods of promoting yourself, given the bulk of mail people receive every day, it is hard for anything in an envelope or anything folded to really stand out from the rest, while a postcard, taking the same resources to send, does not have to be opened and has a much more optimistic chance of being noticed. An unusual, bright, informative and preferably large custom made postcard can help you make a breakthrough in your marketing efforts. Why large? Because you don’t want your postcard to be lost in all the other mail. Why informative? Because you don’t want the postcard to only attract attention to itself by being colorful, you actually want the attention to transition into a purchasing decision.

What are the options?

The custom postcard printing services that iti Direct Mail provides come with many options in regards to size, paper type, and additional enhancing features, such as UV coating. If you get in touch with our knowledgeable and friendly team while making your order, they will be able to quickly guide you through the options that will help in your particular circumstances.

Generally, we recommend thicker paper, larger paper sizes, and a single layer of UV coating to brighten up the colors. As we have worked with various clients in the past, by following various well planned marketing strategies, we’ve learned how to customize postcards to best suit our customer’s needs. The important thing here is to make an effort to build your business – your customers are waiting, and we are here to provide you with the best digitally printed postcards available. As a result, you get a dynamic, positive, and effective direct mail campaign without having to worry about whether your mail ends up unopened and in the recycling bin. A well-made card has by far the greatest chance of not only being read and looked at, but of bringing in new and repeat business. Try it today.

Do you want to get your message to potential customers faster? Consider sending a well-designed, simple to read postcard in the mail. A postcard is a great and inexpensive way to reach people’s eyes. It’s cheaper to mail, because envelopes are not required, and postcard mail is less expensive than regular mail, and seeing it is unavoidable, because everyone who receives it, sees the message of the card instantly, even if they throw it away. A sealed envelope has to be opened, and many are thrown away unopened. So get your message on a postcard. Here are 5 critical tools for successful postcard marketing.

1. Give them an eye-catching design. You have only one chance before it goes in the trash. Make your postcard stand out and make the person holding it take notice. In fact, if the design is nice enough, maybe they will put it up on the bulletin board, or tape it on the fridge.

2. Consider the weights and measures. Consider making your postcard a little larger than normal so that it stands out in the pile of mail. A small postcard might not attract attention, but one that is about 8 x 6” will get seen. Also make sure that the card is printed on good stock of paper and the colors are bright. The card will impress, and reflect well on your name.

3. Make it personal. Don’t make it too much like an ad. Postcards evoke in people a sense of holidays and friendship. Try not to be corporate. Instead, use friendly fonts, and give it a casual touch. Most people don’t like advertising, so keep your postcard, light and fun, and friendly.

4. Send them where you want them to go. Don’t expect the postcard to actually sell anything. What you want is to make the receiver curious and intrigued enough to find out more. You need to mention one main hook on the card and then spend the rest of the time getting them to your store or website.

5. Use the whole card. The card has two sides, and both sides should have some meaning. Print on both front and back, because it may not get turned over. Most mail comes address side facing, so make sure there is more than just the recipient address on the back. Put your message there. That way, you will reach everyone who touches it, including the mail carrier.

By following these five critical tools for successful postcard marketing, you can create an eye-catching, inexpensive, and customer-friendly piece of direct-mail advertising that will almost always be read before being thrown away. Remember to keep the postcard design casual and friendly, and of good quality. Remember, too, that the card is a reflection of you and your business and the image you want to bring to the customers. Finally, the most important tip for an effective postcard is to use it to bring the customer to you. Keep your message simple and let them know how and why to come to you.

1. Awareness

Getting information directly into the hands of the consumer is better and more effective than say, sending an email. With spam filters there is no guarantee the consumer will ever see your email and if it isn’t filtered out, it will likely be deleted before they read it. With postcards, consumers are drawn to the vintage form of communication and won’t be able to help but peruse it, even if only for a moment.

2. Cost Effective

Postcards are less expensive to mail than brochures, and although email is free, when you weigh the scale of target audience reach between mail and email, mail will win hands down.

3. Format is Key

A postcard does not need an envelope, so there is no chance of it being discarded unopened before the consumer even gets to see your message.

4. Wow the crowd

A postcard provides ample opportunity to captivate potential consumers with an eye-catching design and critical message. The minimalist format means that no matter what, people are going to see your brand, image, or message – this makes postcards a fabulous choice if you want to catch consumer’s attention.

5. Options galore

You have several different sizing options and choosing an irregular size, namely one that is larger than average, will make it stand out more and set it apart from other typical postcards.

6. Easy to organize

With postage being so affordable for regular mail, it’s easy to apply the same postage across the board to each postcard. For advertising, this is a huge plus because it streamlines the marketing process.

7. The paper

You can choose from several different types of paper thickness. Depending on the feel you are going for, you can stick with the traditional feel of a postcard or bump it up to something that feels sturdier.

8. Choose a finish

Make it shine. Adding a glossy finishing coat to the postcard will help it catch some light and some attention. While matte may be all the rage in many instances, for postcards a glossy finish helps to set this piece of mail apart from everything else a consumer may receive. You don’t want your postcard blending in with the bills, right?

9. Be colorful or classic

Whether you have a colorful design plan or want a classic black and white look, a custom postcard can achieve exactly the feeling you are going for.

10. Familiarity

Postcards are classic and familiar. They remind people of good times, vacations and loved ones. What better note to strike with your advertisement than stirring feelings of nostalgia?

11. Easy to update

This format of advertising is quick and easy to update. Whether your business address changes, or the services you offer, or even your logo, you can update your postcards effortlessly to accommodate any changes your product or business undergoes.

12. It’s easy

Postcards truly are an easy and effective means to market your business or product. They are direct but simple, eye catching and cost-effective. If you are looking to make an impact, consider marketing your business with postcards and us here at iti Direct Mail.