Category: Postcard Printing

Looking for a great new way to market your business that lets you reach out directly to your customers or prospective customers and make them more aware of your products or services? Why not give direct mail postcards a try?

You might ask why you would use postcard marketing for your business instead of the many other marketing techniques out there. Well, there are many benefits to sending direct mail postcards to your clients that you might not think of initially and it can be a way to effectively target your market.

Short and sweet

Messages on postcards are generally short and to the point, which means people don’t have to take too much of their precious time to read it, which increases the chances that your message will be delivered and remembered down the road if your client doesn’t currently need what you are offering.

Build connections

Postcards are the type of thing people often receive from friends far away and thus they come with the impression of a personalized note from somebody who cares about them and is thinking about them. Sending a postcard helps you build a personal relationship with your clients and makes your business seem friendlier. This effect is increased if you are able to target your customers with personalized messages.

Build your brand

Postcards are highly visual, offering plenty of room for logos, images, QR codes and other branding opportunities for your business. You can use your postcards to send people to your website, social media or generally make them aware of your businesses presence and expertise in the area of products or services that you offer. Over time, your customers will start to see you as an authority in your field and will come to trust your brand.

Save money

Direct mail marketing with postcards is a low-cost marketing option that can yield great results, which can be fairly easily measured simply by including a call to action in your postcard message. You can try different messages, measure the results and apply them to future marketing efforts.

Diversify

By sending out postcards on a regular basis, you can change up your message between directing people to your website or social media, offering discounts, gifts or other incentives; inviting them to an event or promoting an article about your business.

If you’re convinced that postcards are the marketing solution for you, you will need a great company to print and distribute them for you. Look no further than iti Direct Mail for all your postcard marketing needs. You’ll get premium thick paper, lots of size options, coating choices and downloadable templates – along with the option for uploading custom designs, with fast printing and shipping.

You can also have the option to have your postcards shipped directly to your customers, saving you time and energy that you can put back into your business operations, improving your business productivity and increasing your chances of success.

Here at iti Direct Mail, we know how challenging it can be to get your business’s products and services noticed.  With the surplus of online advertising infiltrating inboxes, more than ever advertising attempts are being disregarded or are simply going unnoticed.  Our letter printing services are specifically engineered to help you come up with creative new ways to spread word of your business’s unique products and services.  For instance, have you considered sending a postcard?

Consider the huge range of potential clients you could reach with an act as simple as sending a postcard.  As an advertising form, it is eye-catching, unique, and personal enough to grab your client’s attention before it is discarded as junk mail.  Here at ITI Direct Mail, our experienced staff can help you come up with and develop striking and effective advertising strategies using our custom postcard printing services.

What are the benefits of using postcards to reach potential clientele?

Most people react positively to an informative and an interesting postcard in the mail.  There is something intrinsically special about receiving a small piece of an entirely different part of the world.  Postcards are more than objects, they are symbols, a touching indication that you are being thought of from within a whole new adventure.  This is the message you can send your clients.

How do custom postcards help you get noticed?

Our custom postcard printing services provide you and your business with a uniquely effective method of telling your potential clients about your specific products and services.  Unlike mailing letters and brochures, or even sending emails, postcards are open pieces of mail, which means they are much more likely to be noticed before they are discarded as junk mail.  This is a crucial first impression for attracting potential clients to your business.  Further, a strong and compelling design can be eye-catching, grabbing the interest and curiosity of your clients within that crucial first glance.  Further, postcard mailing is generally less expensive than printing and mailing letters, and with a more promising turnaround, provides a much more efficient business expense.

What are the 3 key strategies to utilizing custom postcard printing effectively?

When creating your custom postcards, keep in mind that there are key strategies to ensuring your postcard gets noticed:

1) Size: using larger card sizes generally ensures a better response.  Larger card sizes can ensure your postcard does not get lost in any stack of mail, and using a larger, thicker card will make your custom postcard that much more noticeable.

2) Design: a creative and attractive design is the key to constructing the most eye-catching and unavoidable experience for your clients.  To create a truly attention-grabbing experience, combine your bold and striking design with our third strategy;

3) Color:  As discussed earlier, the first impression of your postcard is the most important.  Using rich, bright colors with high gloss UV coating will make your custom postcard stand out, grabbing your client’s attention and curiosity during that crucial first glance.

For more tips on how to make your business stand out, or to find out more about our custom postcard printing, check out our printing and design services today.

Photo credit: kygp / Foter / CC BY-NC-ND

The best way to market your business depends on many factors, including the type of business you have, who your ideal clients are and the best way to reach them. But one thing is for certain, in the digital age, where everything is virtual, online, wireless and remote, getting something in the mail that you can hold in your hand is almost a novel concept and one that can grab a customer’s attention.

Sending a postcard is a great, low-cost way to send something tangible to your client that can communicate your marketing message in a way that your customer or potential customer may even appreciate. Here are some great ways you can use personalized postcard printing to market your business and get the attention of your potential customers.

Grab their attention

When preparing the content for your postcards, you need to make sure you send the right message to grab your customers’ attention – or the postcard will just head straight into the recycling bin. Use a powerful headline that will grab their attention right off the bat and make them want to read further into your message.  These days most people are busy and don’t have time to wade through a wall of text, so keep your post card message as simple as possible while still getting your message across effectively.

Picture it

If there’s one thing that draws people in and gets their attention, it’s a good picture. Using a good picture of your product – whether it’s a physical item or a person providing a service – can make people pay attention to your postcard and want to explore the message further. If you’re good with a camera you can take a picture yourself. You can also use stock photography or, if you’re really serious about doing it right, hire a professional to take images that will really grab your customer’s attention.

Go big

It’s easy for a standard size  or small post card to get lost in the mail, and larger format postcards like 8.5×5.5, 6×9 or 6×11 sizes will stand out amongst a stack of regular mail and give you a better chance at being seen by your customers. Larger postcards also give you more space to work with for graphics, images, and text.

Reach your customers effectively

How you get your postcards out to customers and potential customers can make or break your campaign. If you’re marketing to current customers or prospective ones that you’ve already contacted, having a mailing list set up that can be used for sending out postcards is invaluable. You can also take advantage of bulk mailing services to target a certain area.

Find the right printing company

A poorly printed postcard will reflect badly on your business and reduce the effectiveness of your marketing campaign. iti Direct Mail offers professional postcard printing with plenty of options for making your cards look their best – along with direct mail services to reach your customers. iti Direct Mail is a one-stop-shop for your postcard marketing campaign and can help your business be more successful.