Category: Variable Data Printing

When it comes to printed marketing campaigns, there is nothing that audiences dislike more than an impersonal approach. There’s a reason people call this type of mailing “junk mail”, and a reason that most customers will toss these letters into the trash along with the rest of the junk. Nobody likes to feel that you are just sending them paper masquerading as letters, clogging up their mailbox with material they will never read. That’s where our variable printing services come in. We work with your company to create marketing campaigns that personally reach every potential customer.

Calling Customers by Name

In most situations, calling someone “Hey you!” is considered quite rude. This is one reason customers tend to throw away letters that are not personally addressed to them. Our variable data printing services help to eliminate this problem. We don’t just put a customer’s name on the envelope; we also make certain to make all communication direct and personal by calling your audience by name in all parts of your campaign. This lets them know that you care enough to find out who they are speaking to, rather than just addressing them as anonymous members of a crowd.

Customized for Individuality

iti Direct Mail marketing can help you to connect on an individual level with your customers in more ways than just showing them that you know their names. Our variable printing services can do more than just change the name on each printed letter in your order. We can alter the entire letter, including its content and design, based on your clientele’s interests, purchase history, recent events and nearly any other parameter you suggest. We want your audience to know that you see them as people, not as numbers, and that you have their individual wants and needs in mind as you craft your campaign. When a customer believes that you care about their interests, they are less likely to toss your marketing letters in the trash.

Putting Your Best Foot Forward

There is more to a customer-business relationship than just showing that you understand your customers. iti Direct Mail can also help you to introduce yourself to your clientele and help them to understand why your products and services are the best on the market. We can help you send your message in an engaging and attractive way to ensure that you come out looking your very best. We offer a wide variety of designs and materials to help you connect with your audience.

Let Us Drive Your Marketing Campaign

When your campaign is based on individuality and direct communication, your success is much more likely than if you simply fire off letters at random. When you let the power of iti Direct Mail’s variable printing services spearhead your direct mailing campaign, you are tapping into a high quality method of sparking your customers’ interests. We can help you to reach your audience’s minds rather than helping them fill their trash cans. Contact us today and see what our variable printing campaigns can do for your business.

Getting people to read marketing mail is a bit of a complex business. Many people instantly recognize the marketing letter as a technique to get them to buy, and so they don’t take any notice of it. So how can you get better results? By making the letter more personal and of interest to its recipient. But how can you make a mass market mail out personal enough to grab attention? That’s the hard part.

A good design

Your letter needs to be better designed, and better written than everything else in the mailbox. You want the letter to be noticed so that it will get results. In order to create a personalized letter that really looks one of a kind, you need to make use of variable printing. This will let you make a variety of changes to the letter.

Change everything

Variable data printing is digital printing that can change different elements in the design of the page from one piece of printing to the next to suit the individual needs of the reader.  The trick is to personalize the mail without compromising the cost, or the speed of the printout. Personalization changes are made on things like text, graphics, or images. You can also change URLs and QR codes. It’s not just a matter of substituting Mr.Jones for Mrs. Smith anymore. With variable data printing, you can print 10,000 completely different documents with one command.

Benefits

Personalized direct mail has a proven rate of investment. It attracts and keeps customers because the mail speaks directly to them. Today’s printing does this better than ever. More information is available on mailing lists, which provide a greater amount of demographic information like marital status, income and interests. Even color preferences are not secret.  Mail outs can be specifically designed to appeal to the reader with the use of color and the use of photographs to evoke an emotional response; knowing what moves the reader by knowing where he lives and what he buys can make a big difference.

Response for the future

Another benefit is the feedback that the mailer can provide. You can personalize the mailer to know how well it has worked. Thepiece of personalized mailcan gather information on how many people used the card and took advantage of it. It gathers response rates through bar codes, or coded coupons to help you understand what part of your marketing is working, and where.

Obviously, you can make changes so that the recipient’s name and address is on the letter, but you can also personalize your own address so that your letter is coming from the local office nearest to them, not the main office in what may be a faraway city. More than the name in the address, with variable data printing you can change and personalize information on every page, and in every part of the letter.

Variable data printing for personalizing direct mail can make things easier for you to meet your customers where they are waiting for you. Make your mailers work by personalizing all the information on them.

Throughout the year, but especially around the holiday season, your customers, clients and people in your contact database receives hundreds or even thousands of pieces of mail, either in their regular mail or via email. This is in addition to aggressive and persistent advertising on the streets, in the media, and inside shopping areas. Many of the marketing campaigns directed at the exact same people as you are trying to reach may be repeated several times a year, and grasping these people’s attention is becoming an increasingly serious feat. What do you do? How can you make your advertisement stand out from the rest, and ensure it is read and acted upon? At iti Direct Mail, we believe we have the solution for you: professional variable data printing (VDP).

What is variable data printing, anyway?

The term variable data printing definitely sounds like something you never want to talk
about to your customers, something very technical, uninteresting, and outright boring. Yet it is variable data printing that can bring you and your customers together like few other things will. This technology in its basic form can print a different address on every envelope, depending on the recipient, but it certainly doesn’t stop there. In fact, if properly set up, variable data printing can allow you to change any word on any page of a multi-page document according to a set of rules that you control. For example, if the addressee lives in a particular neighborhood, then the deals and promotions discussed in the letter may be different, together with the return address for your local branch, the name of the person signing the letter and their signature.

The possibilities are virtually endless

How can all of this help your business? Well, that is really up to your imagination. Just think about having the ability to completely customize every piece of marketing you ever send out. Making it friendlier and more personalized for every customer, current or potential that you approach. Everything is in play here too – text, signatures, logos, photos, references, colors, and so on! This means that a person in an affluent neighborhood in Florida would never get the same letter as someone in an industrial campsite in Northern Alaska, for example. This is where all the wealth of demographic and purchasing decisions data you have been collecting all of these years will come in handy. Variable data printing takes your efforts to an absolutely new level, and your customers are certain to appreciate the extra steps you take to speak to them more directly – no one enjoys obviously generic letters that look just like a hundred others, but everyone likes a personal touch.

Why iti Direct Mail?

We have been doing this important work for many years, and the numerous happy customers signify the the fact that we know how to do variable data printing just right to help your business, or organization grow. We’ll even throw in real stamps for free! Get in touch with our friendly and knowledgeable team today to start on this exciting journey!