The average small business spends around $400 a month on marketing. Choosing the right marketing methods is not nearly as easy as you may think. One of the biggest misconceptions most business owners have is that print marketing is ineffective. While digital advertising is by far the most popular marketing method, passing out an appealing brochure can also be effective. Most new business owners like to produce information brochures to hand out to consumers. These brochures generally detail the products or services a business offers and give the reader background on the experience a company has. Read below to find out more on how to design a great information brochure for your business.
Your Information Brochure Should Include a Great Headline
The first thing a person will notice about your information flyer is the headline on the outside. This is why you must work on creating a title which is engaging and informative. Some business owners make the mistake of simply putting their company name on the outside of their brochure. Often, this will fail to grab a person’s attention. Your headline needs to encapsulate what you are offering the reader. Letting all the members of your team weigh in on this important decision can help you find the right fit.
Don’t Forget to Include Basic Information
One of the biggest mistakes most business owners make when designing an information brochure is forgetting to add basic information. In some cases, a business owner will get so involved in how their brochure looks, they forget to provide contact information to the reader. Failing to put this basic information in your brochure will make it difficult for a reader to reach out to your company. Before having your brochure printed, you need to let a few people read over it to ensure these mistakes have not been made.
Too Much Information Can Overwhelm the Reader
While you want to include a great deal of information about your company in a brochure, you need to avoid overdoing it. Listing too much information in the brochure can overwhelm and even confuse the reader. Leaving a few things out of the brochure gives the reader more of a reason to reach out to you via phone or email. Usually, allowing a content writer to develop the text in your brochure is a good idea. These professionals can capture your company’s voice and inform the reader with ease.
An Effective Call to Action
Moving the reader of your brochure further down your sales funnel should be priority number one. The best way to do this is by including an effective call to action. In essence, a call to action is a conclusion paragraph providing readers with information about what action you want them to take next. Generally, a call to action will encourage the reader to call your company or reach out via social media.
Finding the Right Brochure Printing Professionals
While there are many software programs allowing you to print your own brochures, they can be confusing to use. Instead of producing a less than stellar information brochure due to your lack of experience, you should let professionals handle this work for you. Are you looking for a reputable brochure printer? If so, be sure to contact us to find out more about the affordable products and services we offer.