As a modern business owner, you are likely being pulled into two different directions for your marketing campaign. On one hand, there a whole world of digital marketing techniques that have a chance of boosting your brand awareness. On the other hand, it is sometimes better for local businesses to fall back on traditional techniques, like postcard marketing.
Local-based marketing tactics are increasingly important in a world being overrun with digital media. Direct mailing is a great way to reach community members in a refreshing way.
However, that does not mean your strategy is foolproof. There are certain things you should and should not do. Keep reading for our top tips on the dos and don’ts of how to use postcards for marketing.
Do Set Goals
First, start your postcard marketing campaign by defining your goals. Are you trying to reconnect with previous customers or attract new customers? This is an important distinction because it will significantly affect your marketing message.
Additionally, determine what your budget is how you want to balance it. For example, will you focus on the quality of your postcard or on reaching as many people as possible?
Do Narrow Down Your Audience
Next, make sure you are spending your marketing budget on an audience that’s receptive to your marketing message. For example, you may want to target specific neighborhoods based on the average home value. Does your target market consist of people of higher or lower income brackets?
Do Add a Personal Touch
One of the most important tips for marketing with postcards is to make it feel different or unique. Most homeowners are used to receiving offers and promotional content in the mail. If you can make yours stand out, the homeowner is more likely to pay attention to it.
We recommend using handwritten fonts to intrigue the receiver. You can create your own font or use a handwritten style.
Do not Forget a Sense of Urgency
In the line of sales, there is a rule called the ABCs. This stands for “always be closing.” One mistake businesses make with postcard marketing is failing to create a sense of urgency.
If a consumer thinks that a deal or offer will always be there, there is no reason for them to act immediately. They set the promotion aside, and eventually, forget about it. Instead, create a sense of urgency that lets the consumer know they only have a few weeks to take advantage of your offer.
Do not Leave Out Your CTA
Marketing postcard effectiveness demands a strong call to action. You must prompt the consumer to act. It could be shopping your online site and using a promo code, calling your business for a free estimate on services, etc.
However, you must be careful to avoid cliches that are clear sales pitches. Think outside the box and avoid generic CTAs like “Call now!”
Do not Rely on a Single Post Card
Finally, do not put all of your hopes and dreams in a single line of postcards. Most consumers need to see a marketing message several times before it sinks in. For this reason, you must also create custom postcards for marketing, based on your brand.
When a consumer sees your postcard, they should immediately recognize your colors, imagery, fonts, and design.
Want to Improve Your Postcard Marketing Strategy?
Are you looking to get better results with your postcard marketing strategy? Make sure you follow the tips above to avoid common advertising mistakes.
And if you are looking for the right company to help, we’re here for you. Contact us today to get a custom quote and find out that we are a good fit for your business.