Did you know that over half of consumers trust print media just as much as any other form of advertising? This means that brochures still have the power to bring your business quality leads. If you are struggling to see a return on your investment, you need to make them more effective.

With just a few simple tips, you can turn it around. Read on as we give our five must-know hints on creating great marketing brochures.

 

Know Your Audience

The design and content of your marketing brochure should be determined by your target demographic. Some businesses may try to appeal to as many people as possible. This can work, but for best results, you should aim to use specific targeting.

Decide what you want the brochure to do. Are you promoting a product, or giving a broad view of your business and services? Once you have this, think about the demographic you are targeting.

Once you have this, your elements can be specifically tailored to this audience. Everything from layout to the language used can influence the success and appeal.

 

Use Great Images

When you create a marketing brochure, you are using a visual medium. This makes it imperative that your images are just as important and well thought out as the written content. If you do not have the budget to get them professionally taken, then invest in high-quality stock images.

All the images should facilitate what is in the text. This should be either selling a product or service. Pictures of your office, facility, or staff are not needed.

 

Sell to the Person

People who read your print marketing brochures are looking for one thing. That is how your product or service can benefit them or their business. They do not need to know about the inner workings of your company.

Everything in your brochure should inform people of the benefits. List out all the benefits your product or service could bring to people. Make sure they tie into all your content and the images.

 

Creative Marketing Brochure Ideas

Unless you are a designer, then you should probably pay a specialist graphic designer to create your brochure. However, if you choose to do it yourself, there are some tips you can use to make it look professional.

Limit your fonts to two. Use one for the headings and another for the body. This keeps the brochure looking cohesive and stops a messy appearance.

Create strong, compelling headlines followed up using the AIDA method. This is a sentence that grabs attention, followed by one that creates interest. Finally, finish off the sentence with one that creates desire and another that prompts action from the reader.

 

Creating Marketing Brochures

Marketing brochures are easier and cheaper than ever to get printed. Many companies can even ship them directly to your customers. Check online and look at reviews to see who can give the best quote.

Your first stop should be ITI Direct Mail. We have several printing options for all your business needs. Click here to contact us and discuss a quote so we can start your next campaign immediately!