In the digital age, it’s easy to assume that print marketing tactics like direct mail are dead. That’s definitely not the case, though. Direct mail is still a viable marketing technique — it even has a better response rate than email or mobile marketing efforts. Clearly, there’s a lot of misinformation out there regarding direct mail, and it’s time to learn the truth. Read on to learn some important facts that will make you think twice about ditching the direct mailer.
Highly Economical
If you’re looking for a cost-effective marketing solution, direct mail is the one to consider. It’s highly economical and is easy to scale. There are lots of programs out there that will help you create eye-catching direct mail pieces without requiring you to spend a fortune. You can also scale your printing so that you produce only what you need. It’s easy to start with a small quantity to test out a campaign and then print more items later.
Highly Targeted
Direct mail advertising is highly targeted, too. You can purchase mailing lists of potential customers and figure out exactly which kinds of people are going to be most inclined to purchase your products or services. There are lots of distributors who sell mailing lists to help you streamline your approach and make sure you’re only sending direct mailers to people who are likely to make an investment in your business.
Highly Measurable
It’s easy to measure your results from direct mail, too. For example, you can keep track of the coupon codes people are using and figure out how many people took advantage of a specific promotion during a specific period of time. You can also ask new customers to tell you how they heard of your business and figure out how many people came in as a result of the mailer you set out.
Options for Individualization
Direct mail provides lots of opportunities for individualization, too. As you probably know, individualization is key to success in marketing. Direct mail lets you address mailers to specific individuals. This enhances the reader’s experience and increases the likelihood that they will actually take advantage of the promotion you’re offering.
Flexibility
Finally, direct mail provides you with a lot of flexibility. There are tons of different types of direct mail you can send out, and it’s easy to choose one that fits your budget and specific business goals. Smaller businesses can make use of postcards or brochures, while larger businesses can offer free samples or larger mailers that provide additional information about their products or services.
Create the Right Direct Mailer Today
Clearly, the direct mailer is not dead. Direct mail can be a great help to your business and can significantly expand your reach and improve your marketing efforts. Do you need help creating the best direct mailers for your business? Whether you’re looking for design and printing help or marketing advice, we’ve got you covered at i.t.i.. Contact us today to learn more about our services and learn how we can help your business continue to thrive.