Month: April 2015

Nonprofit Communication Made Easier – Direct Mail Strategies for Fundraising

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It’s no secret that most people don’t like junk mail. It’s ugly, it’s impersonal, it’s designed to convince you to part with their hard-earned money, and the average person gets so much of it that they feel inundated by it. If you are working in public relations for a non-profit, chances are that you will face the challenge of contacting your potential donors by mail without letting your message get lost in the huge pile of junk mail that will be arriving in those same mailboxes. iti Direct Mail is aware of this struggle and has a few tried and true direct mail strategies for fundraising by setting your mail apart from the rest and reaching your audience with clarity and style.

 

High Quality

 

One thing that most junk mail has in common is the poor quality of its paper and printing. Companies that send this type of mail want to reach as many people as possible as cheaply as possible. The result is unattractive images printed on low quality paper, catching the interest of very few people. At iti Direct Mail, we believe that people are more likely to read mail that looks as though its sender cares about what they are saying. We use high quality paper and adhere to high standards throughout all steps of our process. We make your job easier by creating mail your donors want to open.

 

Personalization

 

The impersonal nature of junk mail is another factor in people’s tendency to send itNonprofit_Fundrise straight into the garbage. That’s why iti Direct Mail works with you to create highly personalized mail that will let your audience know that you care about getting your message directly to them. By recognizing your potential donors as individuals rather than simply hitting them with a barrage of mass mails, we increase the chances that they will take the time to read your words, appreciate your cause and donate their time and money to helping you help others.

 

One Stop Shop

 

Not only does iti Direct Mail provide you with high quality print material with a stylish degree of customization, we maintain control over the entire process from start to finish by centralizing it in one location. This helps us keep things simple and affordable while still being able to guarantee an attractive end product. Our in-house designers are committed to providing you with mail that won’t end up in the trash, and they achieve that end by giving their best to each project that comes their way.

 

More than Just Advertising

 

At iti Direct Mail, we understand that communicating your cause means more to you than just advertisements. You are trying to make the world a better place, and we want to make that fundraising goal easier for you to achieve. Our job is to help you with clear, correct and beautiful printed material, including newsletters, brochures, calendars and anything else to help grab your donors’ attention. We take great satisfaction in knowing that our hard work helps your hard work to pay off in a big way!

Mortgage Marketing with Direct Mail: Two Powerful Techniques

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Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.

 

First Technique – Focus on the Mortgage Company’s Services

 

Direct mail marketing can help a mortgage company, particularly because direct mail Mortage_Marketting
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.

 

Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.

 

Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign 

 

Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.

 

Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.

Hand Addressing – Why is it Important for Letters?

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Remember back in the day when you were a child, or young adult and you couldn’t wait to get letters in the mail from Grandma? Or postcards in the mail from a loved one or friend vacationing across the world? Although you couldn’t go, you could feel like you did when you got that postcard hand addressed to you. Back then, there was nothing more exciting than seeing your name and address in handwritten ink on an envelope.

 

Would you be surprised to know that people still love to see that today? Even though Hand_Addressingwe all text, well maybe not everyone, maybe grandma is just learning but soon she will be. It is very impersonal to get a text or email; so people still love to get letters in the mail hand addressed to them.  It’s sort of like a flash from the past for the older generations, and something brand new for the younger ones.

 

When it comes to marketing materials it isn’t any different, and this still applies. So if
you want to connect instantly with your audience, you may want to start ultra-personalizing your marketing materials. If you’re having trouble getting your audience to open and read your marketing materials, perhaps hand addressing is the key to fixing that. When they see a letter that is hand addressed to them, they get the feeling they’re opening something from a friend, not a business trying to sell them something.

 

So whether your audience is under 25, over 60 or somewhere in between, handwritten marketing materials addressed to them, written in blue ink, could cause more people to read what you want to tell them.

 

How Does Hand Addressing Work?

 

Color printing is used on the envelopes with blue ink, so it looks like it was handwritten – and you can get your logo and return address in colored ink as well. But, it is not done in the same way print shops print envelopes. With their services the portion of the envelope that doesn’t change (your company information) is in color, but the addressee’s name and address isn’t. So the personalization aspect doesn’t exist.

 

Advancement in Technology

 

With advancements in technology, machines can recreate handwriting and it’s impossible to tell the difference. As well, it creates consistent quality, so from the first envelope to the last, the high-quality printing remains the same. Perhaps you could do it yourself, but in the long-run how cost effective would this be?

 

Where can I get Hand Addressing done?

 

You can get your envelopes hand addressed here at iti Direct Mail. We know how important hand addressing is to your valued customers. This is why we offer this service at free; and you don’t have to order more envelopes than our usual minimum of 50 pieces per order to qualify for the service.

 

As well, you get to choose the font, and you can use it for addressing envelopes, or to make handwritten comments and notes on any printed material – you can even print an entire letter in handwriting. To order yours now, or get more information visit our website ( https://www.letterprinting.net/ ).